Facebook Carousel Posts: Complete Guide to Creating & Posting Carousels in 2026
TL;DR - Quick Answer
12 min readTips you can use today. What works and what doesn't.
Facebook carousels get 1.4x more engagement than single images. But Facebook hides the creation process.
Quick answer: Use Creator Studio or Business Suite for carousels with per-card links.
Skip to: How to Create | Specs & Sizes | Examples
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Carousels display multiple images or videos in a swipeable horizontal format. Users swipe left/right to see each card.
Two types:
- Ad carousels — Created through Ads Manager (paid)
- Organic carousels — Posted directly to your page (free)
This guide focuses on organic carousels—free content for your Facebook Page.
Why Use Carousel Posts?
Best use cases:
- Product showcases
- Step-by-step tutorials
- Before/after content
- Event highlights
- Team introductions
- Multiple blog links
How to Create Facebook Carousel Posts
Method 1: Multi-Image Post (Simplest)
Steps:
- Go to your Facebook Page
- Click "Create post" or "Photo/video"
- Select multiple images (2-10 photos)
- Arrange order by dragging
- Add caption and publish
Result: Images display in carousel format automatically.
Limitation: No individual links per image—only one link in caption.
Method 2: Creator Studio Carousel
Steps:
- Go to business.facebook.com/creatorstudio
- Select your Page
- Click "Create Post"
- Choose "Carousel" format
- Add cards (2-10)
- Upload images and add links per card
- Add headline and description per card
- Write overall caption
- Publish or schedule
Advantage: Each card gets its own clickable link.
Method 3: Meta Business Suite
Steps:
- Go to business.facebook.com
- Select your Page
- Click "Create post"
- Click the "+" icon and select "Carousel"
- Add 2-10 cards
- Upload media for each card
- Add links, headlines, descriptions
- Publish
Best for: Scheduling carousels in advance.
Which method lets you add individual links to each carousel card?
Facebook Carousel Specs
Image Specifications:
Video Specifications:
Best Practices for Facebook Carousels
Design Tips
Do:
- • Use consistent visual style across cards
- • Make first card attention-grabbing
- • Include text overlay on images
- • Create visual flow between cards
- • Use high-quality images
- • End with clear CTA on last card
Don't:
- • Use random, unrelated images
- • Ignore mobile viewing
- • Skip the first card hook
- • Cram too much text
- • Use low-resolution images
- • Forget to add links
Content Strategy
First card rules:
- Most important—determines if users swipe
- Use bold statement or question
- Create curiosity gap
- Include clear visual hook
Middle cards:
- Deliver on the promise
- Each card should provide value
- Maintain visual consistency
- Progress logically
Last card:
- Clear call-to-action
- "Swipe back to save"
- Link to relevant page
- Summary or conclusion
Carousel Post Ideas
For E-commerce
For Service Businesses
For Content Creators
For Local Businesses
Examples of Effective Carousels
Educational Carousel Structure
Card 1: "5 Mistakes Killing Your [X]" (hook)
Card 2: Mistake #1 + explanation
Card 3: Mistake #2 + explanation
Card 4: Mistake #3 + explanation
Card 5: Mistake #4 + explanation
Card 6: Mistake #5 + explanation
Card 7: "Save this + follow for more tips" (CTA)
Product Showcase Structure
Card 1: Hero product image + name
Card 2: Feature 1 highlight
Card 3: Feature 2 highlight
Card 4: Feature 3 highlight
Card 5: Social proof/testimonial
Card 6: Price + link to shop
Story-Based Structure
Card 1: "How I [achieved result]" (hook)
Card 2: The starting point/problem
Card 3: What I tried that didn't work
Card 4: The breakthrough
Card 5: Current results
Card 6: Key takeaway + CTA
Carousel vs. Other Facebook Formats
When to choose carousel:
- You have multiple related images
- Content follows a sequence
- You want higher engagement than single images
- You're showcasing products or features
Scheduling Carousels
Using Meta Business Suite
- Create carousel (see method above)
- Instead of "Publish," click the dropdown
- Select "Schedule"
- Choose date and time
- Click "Schedule"
Using Third-Party Tools
Tools that support Facebook carousel scheduling:
- Hootsuite
- Buffer
- Later
- Sprout Social
- SocialRails
Note: Not all scheduling tools support carousel format. Check before committing.
Troubleshooting Common Issues
Carousel not appearing:
- Ensure you're posting from a Page, not personal profile
- Use Creator Studio or Business Suite
- Check you have 2+ images selected
Links not clickable:
- Only available through Creator Studio/Business Suite
- Multi-image upload doesn't support per-card links
Images cropped wrong:
- Use 1:1 aspect ratio (1080x1080)
- Keep important content centered
- Test on mobile before publishing
Low engagement:
- First card needs stronger hook
- Check post timing
- Ensure content is relevant to audience
Quick Reference
Carousel Checklist:
- Images are 1080x1080 px (1:1 ratio)
- First card has strong hook
- Visual style is consistent
- Each card provides value
- Last card has CTA
- Links added (if using Creator Studio)
- Caption is engaging
- Tested on mobile
Bottom Line
Facebook carousels are underutilized for organic content. While most brands focus on single images or video, carousels offer a middle ground with higher engagement.
Start simple: Upload multiple related images and see how your audience responds.
Level up: Use Creator Studio to add per-card links and drive traffic.
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