Facebook Marketing

How to Add Admin to Facebook Page: Complete Guide + Roles Explained

Matt
Matt
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TL;DR - Quick Answer

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How to Add Admin to Facebook Page: Complete Guide + Roles Explained

Need to add someone as admin to your Facebook page? Whether you're growing your team or need help managing your business page, adding admins is essential for collaboration. Here's exactly how to do it safely and effectively.

Quick Steps: Add Admin to Facebook Page

Desktop method:

  1. Go to your Facebook page
  2. Click "Settings" in left sidebar
  3. Select "Page roles"
  4. Click "Add person"
  5. Enter their email or name
  6. Choose "Admin" role
  7. Click "Add" and confirm

Mobile method:

  1. Open Facebook app
  2. Go to your page
  3. Tap "Settings"
  4. Select "Page roles"
  5. Tap "Add person to page"
  6. Enter details and select role

Understanding Facebook Page Roles

Complete role breakdown

Admin (Full access):

  • Manage page roles and settings
  • Create and delete posts
  • Send messages and respond to comments
  • Create ads and view insights
  • Delete the page entirely

Editor (Content management):

  • Create, edit, and delete posts
  • Send messages and respond to comments
  • Create ads and view insights
  • Cannot manage page roles or settings

Moderator (Community management):

  • Respond to and delete comments
  • Send messages as the page
  • Create ads and view insights
  • Cannot create posts or manage settings

Advertiser (Ads only):

  • Create ads and view insights
  • View page insights and posts
  • Cannot post, message, or moderate

Analyst (Data access):

  • View page insights only
  • Cannot post, message, or create ads
  • Read-only access to analytics

Step-by-Step Guide: Desktop

Method 1: Through page settings

Step 1: Access your page

  • Log into Facebook
  • Navigate to your business page
  • Ensure you're viewing as the page (not personal profile)

Step 2: Open page settings

  • Look for "Settings" in the left sidebar
  • Click on "Settings" (you need admin access)
  • Find "Page roles" in the left menu

Step 3: Add new admin

  • Click "Add person" button
  • Enter the person's Facebook email or name
  • Select their role from dropdown menu
  • Choose "Admin" for full access

Step 4: Confirm addition

  • Click "Add" button
  • Facebook will send them a notification
  • They must accept the role invitation
  • Verify they appear in the roles list

Method 2: Through page info

Alternative path:

  1. Go to "About" section of your page
  2. Click "Page info"
  3. Scroll to "Page roles"
  4. Follow same process as Method 1

Step-by-Step Guide: Mobile

Facebook mobile app

Step 1: Navigate to page

  • Open Facebook app
  • Tap menu (three lines)
  • Select "Pages"
  • Choose your business page

Step 2: Access settings

  • Tap "Settings" tab at bottom
  • Look for "Page roles" option
  • Tap to open role management

Step 3: Add team member

  • Tap "Add person to page"
  • Enter their name or email
  • Select appropriate role
  • Tap "Add" to send invitation

Facebook Pages Manager app

Dedicated page management:

  1. Download Pages Manager app
  2. Select your page
  3. Tap "Settings" gear icon
  4. Choose "Page roles"
  5. Add person with desired role

Role Selection Guide

Choosing the right role

For business partners:

  • Admin: Co-owners who need full control
  • Editor: Marketing managers handling content
  • Moderator: Customer service representatives

For employees:

  • Editor: Content creators and marketers
  • Moderator: Community managers
  • Advertiser: PPC specialists and ad managers
  • Analyst: Data analysts and report viewers

For agencies:

  • Editor: Social media management agencies
  • Advertiser: Digital marketing agencies (ads only)
  • Analyst: Consultants needing data access

Permission comparison table

TaskAdminEditorModeratorAdvertiserAnalyst
Manage roles
Page settings
Create posts
Delete posts
Respond to comments
Send messages
Create ads
View insights

Troubleshooting Common Issues

Person can't be found

Possible causes:

  • They don't have a Facebook account
  • Their privacy settings block searches
  • You're entering incorrect information
  • Their account is temporarily restricted

Solutions:

  • Ask them to create Facebook account first
  • Have them adjust privacy settings
  • Use their exact Facebook email address
  • Try adding by their Facebook username

Invitation not received

Check these factors:

  • Facebook notifications settings
  • Email spam/junk folder
  • Notification delays (can take 24 hours)
  • Account restrictions or limitations

Troubleshooting steps:

  1. Resend the invitation
  2. Ask them to check notification settings
  3. Verify their email address is correct
  4. Try adding them again after 24 hours

Can't access page roles

Requirements to manage roles:

  • You must be a page admin
  • Page must be published (not unpublished)
  • Your account must be in good standing
  • You need desktop access for some features

Role invitation declined

If someone declines:

  • They'll receive notification of decline
  • You can send another invitation
  • Consider explaining the role benefits
  • Ensure they understand what access they'll have

Security Best Practices

Before adding admins

Verify the person:

  • Confirm their identity personally
  • Check their Facebook profile authenticity
  • Ensure you trust them completely
  • Consider their social media experience

Review their access needs:

  • Start with minimum required role
  • Upgrade permissions as needed
  • Set expectations about page management
  • Discuss content guidelines and brand voice

Admin account security

Requirements for new admins:

  • Strong, unique password
  • Two-factor authentication enabled
  • Regular security check-ups
  • Awareness of phishing attempts

Page security settings:

  • Enable page notifications
  • Monitor page activity regularly
  • Review role assignments quarterly
  • Keep admin list updated

Managing Multiple Admins

Team coordination

Communication guidelines:

  • Establish posting schedules
  • Define content approval process
  • Set response time expectations
  • Create content style guidelines

Workflow organization:

  • Assign specific responsibilities
  • Use content calendars
  • Regular team meetings
  • Performance tracking

Content management

Posting protocols:

  • Who can post what content
  • Approval process for campaigns
  • Brand voice consistency
  • Crisis communication procedures

Monitoring responsibilities:

  • Comment moderation schedules
  • Message response assignments
  • Community management duties
  • Reporting and analytics review

Removing Page Roles

When to remove access

Common scenarios:

  • Employee leaving company
  • Contractor project completion
  • Agency relationship ending
  • Security concerns

Removal process

Step-by-step:

  1. Go to Page settings > Page roles
  2. Find the person's name
  3. Click "Edit" next to their role
  4. Select "Remove from page"
  5. Confirm the removal

Important notes:

  • They'll be notified of removal
  • Their past posts remain on page
  • Remove access immediately when needed
  • Document role changes for records

Business protection

Documentation:

  • Keep records of who has access
  • Document role changes and dates
  • Maintain contact information
  • Create admin succession plans

Agreements:

  • Consider social media use agreements
  • Define content ownership
  • Establish confidentiality requirements
  • Set performance expectations

Compliance considerations

Industry requirements:

  • Financial services regulations
  • Healthcare privacy laws
  • Legal profession guidelines
  • Government transparency rules

Advanced Admin Features

Page insights access

Analytics available to admins:

  • Page performance metrics
  • Audience demographics
  • Post engagement data
  • Ad performance (if applicable)

Business Manager integration

For larger organizations:

  • Connect page to Business Manager
  • Assign roles through Business Manager
  • Better security and oversight
  • Advanced advertising permissions

Multiple page management

Managing several pages:

  • Use same admin for multiple pages
  • Different roles on different pages
  • Centralized management through Business Manager
  • Streamlined workflow processes

Mobile vs Desktop Differences

Feature availability

Desktop-only features:

  • Advanced page settings
  • Detailed role permissions
  • Bulk management tools
  • Comprehensive analytics

Mobile-first features:

  • Quick photo/video posting
  • Real-time notifications
  • Location-based posting
  • Instant message responses

Best Practices Summary

Admin management checklist

Before adding admins:

  • Verify person's identity and trustworthiness
  • Determine minimum role needed
  • Ensure their account security
  • Set clear expectations

After adding admins:

  • Confirm they accepted invitation
  • Review their first few posts/actions
  • Provide brand guidelines training
  • Schedule regular check-ins

Ongoing management:

  • Review admin list quarterly
  • Monitor page activity regularly
  • Update roles as responsibilities change
  • Remove access when appropriate

Security reminders

  • Only add people you trust completely
  • Start with lower permissions, upgrade as needed
  • Monitor page activity for unusual behavior
  • Keep admin contact information updated
  • Document all role changes for business records

Adding admins to your Facebook page enables better collaboration and growth. Follow these steps carefully, choose roles thoughtfully, and maintain good security practices to protect your page while empowering your team.

For more Facebook page management tips, check out our Facebook tools and Facebook marketing guides.

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