How to Merge Facebook Pages: Step-by-Step Guide for 2026

Need to combine two Facebook Pages into one? Whether you have duplicate pages, rebranded your business, or acquired another company, merging Facebook Pages consolidates your audience and simplifies management. Here's exactly how to do it.

Quick Answer: How to Merge Facebook Pages

1. Switch into the Page you want to keep, then open Settings & privacy > Settings
2. In the left menu, click Page setup, find Merge Pages and click View
3. Click Start request next to "Merge multiple Pages"
4. Pick the Page to keep and the Page to merge into it, then submit the request
5. Facebook applies eligible merges right away in most cases. Requests that get routed to manual review take longer.

You can also jump straight to facebook.com/pages/merge, which drops you into the same flow. If your Pages sit inside a business portfolio, business.facebook.com/pages/merge works too.

Important: The Page you don't keep is permanently deleted and the merge cannot be undone. Followers, likes and check-ins transfer. Posts, photos, videos, reviews, messages, events and the username do not.

Jump to: Requirements | Step by step | What transfers | Prep checklist | Troubleshooting | Manual alternative | Special cases | FAQ

Requirements for Merging Facebook Pages

Before you can merge Pages, Facebook requires:

You Must Have Full Control of Both Pages

You need full control (the old "admin" role) on both Pages, not partial task access such as Content or Community Manager. If you only hold task-based access on one Page, the merge option will not appear. See how Facebook Page roles and admin access work if you need to be added first.

Pages Must Be Similar

Facebook only allows merging Pages that represent the same thing:

• Same business or organization
• Same brand name (or very similar)
• Same Page category
• Same physical address (if both Pages list one)

Pages Must Have Similar Names

The Page names don't need to be identical, but they should be similar enough that Facebook can verify they represent the same entity. Examples:

• "Joe's Pizza" and "Joe's Pizza NYC" ✓
• "Joe's Pizza" and "Best Italian Food" ✗

Both Pages Should Sit in the Same Business Portfolio

If the Pages are managed through a business portfolio (Business Manager), Meta expects both to be owned by the same portfolio, and the Page you are merging away cannot be that portfolio's primary Page.

Verified and Global Pages Have Extra Limits

You cannot merge a verified Page into an unverified one. Global Pages, the multi-country structures large brands use, cannot be merged through this tool at all.

Neither Page Can Be Published by a Partner

Pages that are published through third-party partners may have restrictions on merging.

Step-by-Step: How to Merge Facebook Pages

Step 1: Access the Page Merge Tool

The old classic-layout route (gear icon > General > Merge Pages) no longer exists. Under the New Pages Experience the path is:

1. Click your profile photo (top right) and choose See all profiles, then switch into the Page you want to keep
2. Click the Page's profile photo (top right) and choose Settings & privacy > Settings
3. Click Page setup in the left menu
4. Find Merge Pages and click View
5. Click Start request next to "Merge multiple Pages"

Going directly to facebook.com/pages/merge while logged in still works and lands you in the same request flow.

Step 2: Select Your Pages

1. You'll see a list of Pages you have full control of
2. Select the first Page you want to merge
3. Select the second Page you want to merge
4. Click Continue

Step 3: Choose Which Page to Keep

This is the critical decision. Choose which Page will remain:

Keep the Page with:

• More followers
• Better reviews
• More established history
• The name you want to use going forward
• Verified status (if applicable)

The Page you don't choose will be permanently deleted after the merge.

Step 4: Confirm and Request Merge

1. Review the merge summary
2. Understand what will transfer and what won't
3. Check the box confirming you understand the changes
4. Click Request Merge

Step 5: Wait for Processing

Merges submitted from the Page settings panel are usually applied immediately once both Pages pass the eligibility checks. Third-party guides that still work with the tool put the outside bound at roughly 48 hours for a straightforward merge.

The old "up to 14 days" figure came from the classic-layout review queue and is no longer the normal experience. Requests that Meta routes to manual review, typically Pages with a verification badge, a policy strike or a mismatched name, can still take several days and may ask for extra documentation.

You'll receive a notification when the merge is complete or if there are issues.

What Happens When You Merge Facebook Pages

What Transfers (Details)

Followers/Likes: All followers from the deleted Page are added to the kept Page. Your total follower count becomes the sum of both Pages.

Check-ins: Location check-ins from both Pages combine.

Linked Groups: Any Facebook Group connected to the Page being merged moves across to the Page you keep.

What Does NOT Transfer (Details)

Posts and Content: All posts, photos, videos, and content from the deleted Page are permanently removed. Download your Page data before merging if you want to keep records.

Reviews and Ratings: Reviews and star ratings from the deleted Page are lost. Only reviews on the kept Page remain, and the kept Page's rating is not recalculated to include them.

Messages: Message history from the deleted Page is deleted.

Page Username/URL: The deleted Page's username becomes unavailable. Only the kept Page's URL remains.

Insights Data: Historical analytics from the deleted Page are not transferred.

Events: Events created on the deleted Page are deleted.

Before You Merge: Preparation Checklist

Download Your Page Data

Before merging, download content from the Page you're deleting:

1. Switch into the Page you'll delete
2. Click the Page's profile photo, then Settings & privacy > Settings
3. Click Download your information in the left menu
4. Choose the format (HTML to browse, JSON to import elsewhere), media quality and date range, then toggle the categories you want
5. Click Request download

Facebook notifies your main profile when the file is ready, and the download link expires after 4 days, so grab it promptly.

Save Important Reviews

Screenshot or document reviews from the Page being deleted if they're valuable for testimonials or marketing.

Notify Your Audience

If the Pages have different audiences, consider:

• Posting an announcement about the merge
• Explaining why you're consolidating
• Encouraging followers to engage with the primary Page

Update External Links

After merging, update any links pointing to the deleted Page:

• Website links
• Business cards
• Email signatures
• Other social media bios
• Google Business Profile
• Online directories

Troubleshooting: Merge Not Working?

"Pages Can't Be Merged" Error

Common causes:

• Pages have different names that aren't similar enough
• Pages are in different categories
• Pages represent different businesses or locations
• One Page is restricted or has policy violations
• You hold task access rather than full control on one of the Pages
• One Page is verified and the other is not

Solutions:

• Rename one Page to match the other more closely (wait 7 days after rename)
• Set both Pages to the same primary category
• Verify both Pages have the same address for local businesses
• Clear any Page restrictions before attempting merge

"Merge Request Denied"

If Facebook denies your merge request:

1. Check eligibility: Review Facebook's merge requirements
2. Try again: Sometimes resubmitting works
3. Contact Support: Use Facebook Business Help for complex cases
4. Manual alternative: If merge isn't possible, ask followers to follow your main Page and unpublish the duplicate

Can't Find Merge Option

The merge option may not appear if:

• You don't have full control on both Pages
• The two Pages are owned by different business portfolios
• The Page you want to merge away is the primary Page of its business portfolio
• One Page is a Global Page, which cannot be merged with this tool
• You are looking under General instead of Page setup. The merge entry moved when Facebook retired the classic layout

Alternative: Manual Consolidation

If Facebook won't let you merge, manually consolidate:

Step 1: Promote Your Primary Page

On the Page you want to delete, post directing followers to your main Page:

"We're consolidating our Facebook presence! Please follow us at [Primary Page] for all future updates. This page will be closing soon."

Step 2: Cross-Post Content

Post the same content on both Pages temporarily to show followers what they'll get on the main Page.

Step 3: Unpublish the Secondary Page

After giving followers time to migrate:

1. Switch into the secondary Page
2. Open Settings & privacy > Settings
3. Click Privacy > Facebook Page information
4. Open Deactivation and deletion and choose Deactivate Page

Deactivating hides the Page from the public while you keep admin access and its insights, so use it in place of the old "unpublish" toggle.

Step 4: Delete the Page (Optional)

If you're sure you won't need it, use the same screen:

1. Settings & privacy > Settings > Privacy > Facebook Page information
2. Open Deactivation and deletion
3. Choose Delete Page and confirm

Deletion takes the Page, its content, insights and inbox with it. Facebook holds the Page for a grace period before removing it for good, so this is the one step you can back out of.

Special Cases

Merging Verified Pages

If one Page has a blue verification badge:

• You cannot merge a verified Page into an unverified one. Meta blocks it. Keep the verified Page as your primary, or get the other Page verified first
• Merging an unverified Page into a verified one does not change the surviving Page's badge
• Verification for businesses now runs through the paid Meta Verified subscription rather than the old free application, so a lost badge is a billing and eligibility question, not just a support ticket

Merging Location Pages

For businesses with multiple location Pages:

1. Consider using Facebook Locations feature instead
2. Create a main brand Page with location Pages underneath
3. Merge duplicate location Pages only

Merging After a Rebrand

If you rebranded your business:

1. Rename your existing Page to the new brand name
2. Wait 7 days for the change to process
3. Then merge any duplicate Pages
4. Update all Page information to reflect the rebrand

Managing Your Page After Merging

Welcome New Followers

After the merge completes, post welcoming followers from the merged Page and explaining any changes they should expect.

Update Page Information

Verify all Page details are correct:

• Name and username
• Address and contact info
• Business hours
• About section
• Profile and cover photos

Monitor Analytics

Check your Facebook metrics after merging to see how the combined audience engages with your content. A merged audience is often broader than either original one, so it is worth re-checking your Facebook target audience before you resume normal posting.

Rebuild Your Posting Rhythm

The kept Page inherits the followers but none of the merged Page's posts, so the feed can look thin straight after a merge. Queue a batch of posts to fill it, keeping an eye on Facebook's posting limits, and make the first few posts easy to spread by checking how to make a Facebook post shareable. If you're scheduling ahead, see how to post to Facebook.

Frequently Asked Questions

Can I merge more than two Facebook Pages at once?

No, Facebook only allows merging two Pages at a time. If you have multiple Pages to consolidate, merge them one pair at a time, waiting for each merge to complete before starting the next.

Will I lose my followers when merging Pages?

No, followers from both Pages are combined. Your kept Page will have followers from both. However, some followers may have liked both Pages, so your total might be slightly less than the sum.

Can I undo a Facebook Page merge?

No, Page merges are permanent and cannot be undone. The deleted Page and all its content are permanently removed. Make sure you're certain before confirming the merge.

How long does it take to merge Facebook Pages?

Merges submitted from the Page settings panel are usually applied immediately, and outside guidance puts the upper bound at about 48 hours for a straightforward merge. The older "up to 14 days" figure came from the retired classic-layout review queue. Requests routed to manual review, such as verified Pages or Pages with policy strikes, can still take several days.

Why can't I merge my Facebook Pages?

Common reasons include: Pages have names that are too different, the Pages sit in different categories, Pages represent different businesses, you hold task access rather than full control on one Page, one Page is verified and the other is not, one Page has policy violations, or the Pages are owned by different business portfolios.

Do reviews transfer when merging Facebook Pages?

No, reviews do not transfer. Only reviews on the Page you keep will remain. Reviews from the deleted Page are permanently lost. Screenshot valuable reviews before merging.

What happens to my Facebook ads after merging Pages?

Active ads running from the deleted Page will stop. You'll need to recreate any campaigns using the kept Page. Historical ad data from the deleted Page won't be accessible.

Can I merge a personal profile with a Facebook Page?

No, personal profiles and Pages cannot be merged. They are different account types. However, you can convert a personal profile into a Page, then merge that new Page with an existing one.

Where is the Merge Pages option in the new Facebook layout?

Switch into the Page, click its profile photo, then go to Settings and privacy, Settings, Page setup, Merge Pages, View, Start request. The old classic path through the gear icon and General no longer exists. Going to facebook.com/pages/merge while logged in opens the same flow.

Do Facebook Groups linked to a Page transfer during a merge?

Yes. Groups connected to the Page being merged move across to the Page you keep. This is one of the few things besides followers, likes and check-ins that survives a merge.

External Resources & Guides

• Agorapulse: Merge Facebook Pages Guide - Step-by-step walkthrough with screenshots
• Reshift Media: Merging Facebook Pages FAQ - Common questions answered
• Planable: Merge Facebook Pages - Zero-headache approach

Pro tip: If your merge request is denied because page names are too different, try changing one page name to match the other more closely. Wait 7 days after a name change before attempting to merge again.

Related Facebook Guides

• Facebook Metrics - Track your merged Page performance
• Facebook Page Admin Guide - Get full control before you merge
• Facebook Target Audience Guide - Re-map the combined audience
• Facebook Posting Limits - Know the caps before you refill the feed
• How to Make a Facebook Post Shareable - Get reach from your new followers
• How to Post to Facebook - Schedule the kept Page's content

Free Facebook Tools

• Facebook Caption Generator - Write compelling captions
• Facebook Growth Strategy Generator - Plan your growth
• Facebook Engagement Calculator - Measure performance