Food Truck Social Media: Complete Marketing Strategy for 2025
TL;DR - Quick Answer
10 min readTips you can use today. What works and what doesn't.
Quick Answer: Food Truck Social Media
Daily must-do: Post your location the night before AND morning of every day you're open.
Priority platforms: Instagram (food photos) + Facebook (events/reviews) + Google Business (maps)
That's 80% of the battle. Keep reading for the rest.
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Your biggest challenge: customers don't know where you are today.
Social media fixes this. Post your location, show your food, build followers who track you down.
Food Truck Social Benefits
Location Updates
Tell customers where to find you
Food Showcase
Make mouths water with photos
Build Community
Create loyal regulars
Free Marketing
No ad budget needed to start
Best Platforms for Food Trucks
You only have time for one platform. Which one?
💡 Tip: Think carefully before selecting your answer!
Daily Location Strategy
Golden rule: Post location the night before AND morning of.
Location Post Template
📍 WHERE TO FIND US TODAY
🗓️ [Day, Date]
📍 [Exact location/address]
⏰ [Hours: 11am-2pm]
[Brief exciting message]
[Google Maps link]
#foodtruck #[cityname] #[neighborhood]
Platform-Specific Location Posts
Best time to post tomorrow's location?
💡 Tip: Think carefully before selecting your answer!
Weekly Schedule Post
Pin this to your profile:
📅 THIS WEEK'S SCHEDULE
Monday: Downtown - 12th & Main (11-2)
Tuesday: Tech Park - Building C (11-2)
Wednesday: Food Truck Friday - City Hall (5-9)
Thursday: Private Event
Friday: Brewery District (4-9)
Saturday: Farmers Market (9-2)
Sunday: CLOSED
Save this post!
Content Ideas
Content Types That Work
Hero Food Shots
2-3x per week, your best dishes
Food Prep Videos
1-2x per week on Reels/TikTok
Behind-the-Scenes
Setup, prep, team intros
Customer Reactions
First bite videos, long lines
Content Calendar
Story Schedule
Morning (9-10 AM): Today's location, what's cooking, countdown
During Service: Line shots, food being made, customer interactions
End of Day: Thank you, tomorrow preview, sold out celebration
Your truck sold out early today. What do you post?
💡 Tip: Think carefully before selecting your answer!
Food Photography Tips
Quick Tips
Lighting: Natural light only. Shoot near truck window. Avoid harsh midday sun.
Editing: Boost warmth slightly, increase vibrance (not saturation), sharpen details.
Equipment: Your smartphone is fine. Add a simple backdrop like kraft paper or cutting board.
Hashtag Strategy
Location Hashtags
#[cityname]foodtruck
#[cityname]eats
#[neighborhood]food
#[cityname]foodie
Food Hashtags
#foodtruck
#foodtrucklife
#streetfood
#foodtrucks
Best Practice
- Use 10-15 hashtags on Instagram
- Mix popular and niche tags
- Create your own branded hashtag
- Include your city in every post
You're a taco truck in Austin. Best hashtag combo?
💡 Tip: Think carefully before selecting your answer!
Promotions That Work
Simple Contest Formula
- Follow us
- Like this post
- Tag 2 friends who'd love our food
- Winner gets free meal
Handling Negative Reviews
Response template:
Hi [Name], thank you for your feedback. We're sorry
your experience didn't meet expectations. Please DM
us so we can make it right.
Review Response Rules
Do: Respond quickly
Within 24 hours
Do: Take it private
DM to resolve details
Don't: Argue publicly
You'll always look bad
Don't: Delete comments
People notice and it looks worse
Someone posts 'Waited 30 mins, food was cold.' Best response?
💡 Tip: Think carefully before selecting your answer!
Analytics to Track
Simple tracking: Ask customers "How'd you find us today?" and note what they say.
Quick Wins to Start Today
Right now:
- Post your next location
- Take one great food photo
- Add location sticker to Stories
This week:
- Create "Find Us" highlight on Instagram
- Set up Google Business Profile
- Create your branded hashtag
- Pin weekly schedule to your profile
- Ask one happy customer for video testimonial
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