Google Business Profile Post Examples: 35+ Copy-Ready Templates [2026]
TL;DR
Google Business Profile posts (the platform Google renamed from Google My Business) are short updates that appear on your profile in Google Search and Google Maps. There are three live post types: Update (labeled "What's new"), Offer, and Event. Each post allows up to 1,500 characters, but only about the first 100 characters show before a "Read more" cutoff, so front-load the important words. The old COVID-19 update type has been retired.
This guide gives you 35+ copy-ready example posts sorted by post type and business type, plus how each type actually behaves. The examples below use bracketed CTA labels like [Book Now Button] to show where Google's real call-to-action button sits.
The one thing most guides miss: since November 2025 you can schedule Google Business Profile posts natively, for free, right inside business.google.com. See how post scheduling works for the step-by-step.
Best practices:
- Include a clear call-to-action button
- Add a high-quality photo (720x720px recommended)
- Put your key message and any local keyword in the first ~100 characters
- Post consistently rather than in bursts
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Jump to a Section
- How Google Business Profile posts actually work
- Event post examples
- Offer post examples
- Product post examples
- Update post examples
- Question post examples
- Industry-specific examples
- Templates by goal
- Mistakes to avoid
- Frequently asked questions
How Google Business Profile Posts Actually Work
Google Business Profile posts are short updates that appear directly on your profile in Google Search and Google Maps. They help you share timely information, promote events and offers, showcase products, and stay active in local results.
A few practical facts that change how you should write them:
- The app is gone, the posts are not. Google retired the standalone Google My Business app in 2024. You now create and manage posts inside Google Search or Maps (search your own business name while signed in) or in the Business Profile Manager at business.google.com. The product is officially called Google Business Profile, though "GMB" is still common shorthand.
- Three live post types, each behaves differently. An Update ("What's new") post has no fixed end date, but it loses its prime placement after about 7 days as newer posts push it down; older ones stay accessible on your profile. An Offer post uses a start and end date you set and shows a coupon-style layout. An Event post stays featured until the event's end date passes. The former COVID-19 update type no longer exists.
- 1,500 character limit, ~100 character preview. You can write up to 1,500 characters, but only roughly the first 100 show before Google truncates with "Read more," so lead with the offer or hook.
- Photo specs. Google recommends 720x720px images (1:1), minimum 250x250px, JPG or PNG, between 10KB and 5MB. Uploading at the recommended size avoids awkward cropping.
- Native scheduling exists now. As of November 2025 you can schedule a post for a future date and time directly in business.google.com, for free, without a third-party tool. That removes the biggest reason people used to skip posting.
Event Post Examples
Workshop and Class Events
Example 1: Cooking Class
🍳 Learn to Cook Authentic Italian Pasta!
Join Chef Marco this Saturday, January 20th at 2 PM for our hands-on pasta making workshop.
✅ All skill levels welcome
✅ Ingredients provided
✅ Take home recipes
Only $45/person. Limited spots available!
[Book Now Button]
Example 2: Fitness Class
💪 New Year, New You!
FREE Intro Yoga Class
📅 Monday, Jan 22 at 6 PM
🧘♀️ Perfect for beginners
🎁 Complimentary mat included
Start your wellness journey with us!
[Register Button]
Example 3: Business Seminar
📈 Small Business Tax Workshop
Learn 2026 tax strategies that could save you thousands!
🗓️ Thursday, Feb 1st, 7 PM
👨💼 CPA Sarah Johnson presenting
☕ Light refreshments provided
Seats filling fast - RSVP today!
[RSVP Button]
Grand Opening Events
Example 4: Restaurant Opening
🎉 WE'RE OFFICIALLY OPEN!
Grand Opening Week Specials:
• 50% off appetizers (Mon-Wed)
• Free dessert with entree (Thu-Fri)
• Live music Saturday night
Come taste why locals are raving about us!
[View Menu Button]
Example 5: Retail Store Opening
✨ Our New Location is NOW OPEN!
Celebration Week Perks:
🛍️ 30% off storewide
🎁 Free gift with purchase over $50
🥳 Balloon artists for kids (Sat 12-3 PM)
123 Main Street - See you there!
[Get Directions Button]
Offer Post Examples
Seasonal Promotions
Example 6: Spring Sale
🌸 Spring Into Savings!
25% OFF all outdoor furniture
Valid through March 31st
Transform your patio into a paradise!
Free delivery within 10 miles.
Limited inventory - shop early!
[Shop Now Button]
Example 7: Holiday Special
❤️ Valentine's Day Special
Couples Massage Package - $199
(Reg. $280)
✨ 60-minute couples massage
🥂 Champagne and chocolates
🌹 Rose petals and candles
Book by Feb 10th!
[Book Appointment Button]
Limited-Time Offers
Example 8: Flash Sale
⚡ 48-HOUR FLASH SALE!
Buy 2, Get 1 FREE on all skincare products
Ends Friday midnight!
No code needed - discount applied automatically.
Your skin will thank you! ✨
[Shop Now Button]
Example 9: Service Discount
🏠 New Customer Special
$50 OFF your first house cleaning!
(Minimum $150 service)
✅ Licensed & insured
✅ Eco-friendly products
✅ 100% satisfaction guarantee
Schedule today!
[Book Service Button]
Product Post Examples
New Product Launches
Example 10: New Menu Item
🍕 NEW PIZZA ALERT!
The "Local Favorite" - topped with:
• Farm-fresh mozzarella
• Locally-sourced pepperoni
• Garden-fresh basil
• House-made sauce
Try it this week and taste the difference!
[Order Online Button]
Example 11: Fashion Boutique
✨ NEW ARRIVALS JUST IN!
Spring collection featuring:
🌸 Flowy maxi dresses
👗 Trendy jumpsuits
👠 Statement accessories
Come see what's new in store!
[Visit Store Button]
Example 12: Bakery Special
🧁 Fresh from the Oven!
Our signature red velvet cupcakes are back by popular demand!
Made with real vanilla bean frosting and a hint of cocoa.
Available daily while supplies last!
[Order Ahead Button]
Featured Products
Example 13: Electronics Store
📱 Staff Pick of the Week
The latest flagship phone - now in stock!
• Advanced camera system
• All-day battery life
• Available in 4 colors
Trade in your old phone for extra savings!
[Learn More Button]
Example 14: Garden Center
🌱 Perfect for Spring Planting!
Featured this week: Heirloom tomato plants
🍅 Cherry, beefsteak, and roma varieties
🌱 Grown organically in our greenhouse
📦 Buy 6, get 2 free!
Garden season starts now!
[Shop Plants Button]
Update Post Examples
Business News
Example 15: New Hours
📢 IMPORTANT UPDATE
We're extending our hours!
New Schedule:
Mon-Fri: 8 AM to 8 PM
Saturday: 9 AM to 6 PM
Sunday: 10 AM to 5 PM
More convenience for our customers!
[View Details Button]
Example 16: Team Addition
👨⚕️ Welcome Dr. Sarah Martinez!
We're thrilled to introduce our new dentist specializing in:
• Cosmetic dentistry
• Invisalign treatment
• Family dental care
Now accepting new patients!
[Book Consultation Button]
Example 17: Award Announcement
🏆 BIG NEWS!
We just won "Best Local Restaurant" in the City Tribune's Readers' Choice Awards!
Thank you to all our amazing customers who voted. This award belongs to all of you! ❤️
[Read Article Button]
Behind-the-Scenes Updates
Example 18: Process Showcase
👀 Behind the Scenes
Ever wonder how we make our artisan bread?
🥖 Hand-mixed dough
⏰ 18-hour fermentation
🔥 Wood-fired oven baked
Taste the difference craftsmanship makes!
[Order Fresh Bread Button]
Example 19: Team Feature
⭐ Employee Spotlight
Meet Jennifer - our master stylist with 10 years of experience!
Specialties:
✂️ Color corrections
💇♀️ Modern cuts
✨ Special event styling
Book with Jen today!
[Schedule Appointment Button]
Question Post Examples
Engagement Questions
Example 20: Opinion Poll
🤔 Help us decide!
What flavor should we feature next week?
A) Chocolate peanut butter
B) Strawberry cheesecake
C) Salted caramel
D) Lemon raspberry
Vote in the comments below! 👇
[Comment Button]
Example 21: Preference Survey
📝 Quick question for our customers:
What time would you prefer for our weekend yoga classes?
🌅 8 AM (Early Bird)
☀️ 10 AM (Mid-Morning)
🌤️ 12 PM (Lunch Time)
Let us know your preference!
[Comment Button]
Example 22: Feedback Request
💭 We'd love your input!
We're considering adding a kids' menu. What would you most like to see?
Share your ideas in the comments - we read every single one!
[Comment Button]
Interactive Content
Example 23: Photo Contest
📸 Photo Contest Alert!
Share a pic of your pet wearing our accessories for a chance to win a $100 gift card!
How to enter:
1. Post your photo in the comments
2. Tag 2 friends
3. Use #PetStyle
Winner announced Friday! 🎉
[Join Contest Button]
Industry-Specific Examples
Restaurant and Food Service
Example 24: Daily Special
🍽️ Today's Special
Pan-seared salmon with lemon herb butter
Served with garlic mashed potatoes and seasonal vegetables
Available all day while supplies last!
$24.99
[Make Reservation Button]
Example 25: Catering Promotion
🎪 Planning a Party?
Let us cater your next event!
📦 Individual boxed lunches
🍕 Pizza party packages
🥗 Fresh salad platters
🧁 Custom dessert trays
Free delivery for orders over $100!
[Get Quote Button]
Health and Wellness
Example 26: Health Tip
💡 Wellness Wednesday Tip
Stay hydrated! Your body is 60% water, and even mild dehydration can affect energy levels.
💧 Aim for 8 glasses daily
🍋 Add lemon for flavor
⏰ Set hourly reminders
Your body will thank you!
[Book Wellness Consult Button]
Example 27: Service Highlight
🧘♀️ Stress Relief Solution
Feeling overwhelmed? Our therapeutic massage can help:
✅ Reduces muscle tension
✅ Improves circulation
✅ Promotes relaxation
✅ Boosts mental clarity
Self-care isn't selfish!
[Book Massage Button]
Professional Services
Example 28: Legal Advice
⚖️ Know Your Rights
Did you know? You have 30 days to dispute errors on your credit report.
Key steps:
1. Review reports annually
2. Document any errors
3. File disputes promptly
4. Follow up in writing
Need help? We're here for you.
[Free Consultation Button]
Example 29: Tax Preparation
📊 Tax Season Reminder
Don't wait until the last minute!
Early filing benefits:
💰 Faster refunds
📋 More appointment times
🎯 Better accuracy
😌 Less stress
Schedule your appointment today!
[Book Appointment Button]
Retail and Shopping
Example 30: Seasonal Display
🛍️ Spring Fashion is Here!
New arrivals perfect for the season:
🌸 Light jackets and cardigans
👕 Fresh graphic tees
👖 Comfortable denim
👟 Trendy sneakers
Come find your new favorites!
[Shop Collection Button]
Example 31: Customer Feature
⭐ Customer Love
"Found the perfect dress for my daughter's wedding! The staff was incredibly helpful and patient." - Mary S.
We love helping you look and feel your best! 💕
What's your shopping success story?
[Share Experience Button]
Advanced GMB Post Strategies
Call-to-Action Optimization
Strong CTAs That Work:
- "Book Now" (for appointments)
- "Order Online" (for food/products)
- "Get Directions" (for foot traffic)
- "Call Today" (for consultations)
- "Learn More" (for information)
CTA Placement Tips:
- Put CTA at the end of post
- Make it specific and actionable
- Use button features when available
- Track which CTAs perform best
Visual Content Guidelines
Photo Best Practices:
- Use high-resolution images (at least 720x720px)
- Show people using products/services
- Include your business branding
- Use natural lighting when possible
- Keep images relevant to post content
Video Content Tips:
- Keep videos under 30 seconds
- Add captions for accessibility
- Show your business in action
- Include clear audio
- End with strong call-to-action
Posting Frequency and Timing
Optimal Posting Schedule:
- Post 2 to 3 times per week minimum
- Spread posts throughout the week
- Time posts for your audience's peak hours
- Maintain consistent posting schedule
Best Times to Post:
- Restaurants: 11 AM to 1 PM, 5 PM to 7 PM
- Retail: 10 AM to 12 PM, 2 PM to 4 PM
- Services: 8 AM to 10 AM, 1 PM to 3 PM
- Healthcare: 9 AM to 11 AM, 2 PM to 5 PM
GMB Post Performance Tracking
Key Metrics to Monitor
Engagement Metrics:
- Views per post
- Clicks on call-to-action buttons
- Phone calls generated
- Direction requests
- Website clicks
Performance Indicators:
- Which post types get most engagement
- Best performing days and times
- Most effective call-to-action phrases
- Top performing images/videos
Tools for Tracking
Google Business Profile Performance (formerly GMB Insights):
- View post performance data
- Track customer actions
- Monitor how you appear in Search and Maps
- Compare time periods
Third-Party Analytics:
- More detailed reporting
- Competitive analysis
- Multi-location management
- Advanced scheduling
🚀 Automate Your GMB Posts
Schedule Google My Business posts alongside all your social media content:
- ✅ Schedule GMB posts in advance
- ✅ Use proven templates and examples
- ✅ Track performance across all platforms
- ✅ Manage multiple locations easily
Common GMB Post Mistakes to Avoid
Content Mistakes
What Not to Do: ❌ Post irrelevant content ❌ Use poor quality images ❌ Write very long posts (keep under 300 words) ❌ Forget call-to-action buttons ❌ Post inappropriate or controversial content
Quality Issues: ❌ Spelling and grammar errors ❌ Broken or incorrect links ❌ Outdated information ❌ Inconsistent branding ❌ Generic, template-like content
Technical Mistakes
Setup Problems: ❌ Incomplete business information ❌ Wrong business category ❌ Inconsistent NAP (Name, Address, Phone) ❌ Missing business hours ❌ No business description
Posting Issues: ❌ Irregular posting schedule ❌ Not using all post types ❌ Forgetting to respond to comments ❌ Not tracking performance ❌ Duplicate content across platforms
GMB Post Templates by Goal
Drive Phone Calls
Template:
[Attention-grabbing headline]
[Brief service description]
[Benefit or special offer]
[Urgency or scarcity]
"Call [phone number] today!"
[Call Button]
Increase Store Visits
Template:
[Event or promotion announcement]
[What customers will find/experience]
[Special offers or incentives]
[Store hours or location details]
"Visit us at [address]!"
[Directions Button]
Boost Online Orders
Template:
[Product or service highlight]
[Key features or benefits]
[Special pricing or offer]
[Easy ordering process]
"Order online now!"
[Order Button]
Build Brand Awareness
Template:
[Behind-the-scenes insight]
[Company values or mission]
[What makes you different]
[Community connection]
"Learn more about us!"
[Learn More Button]
Seasonal GMB Post Calendar
January - New Year Focus
Week 1: New Year specials and resolutions Week 2: Fresh starts and new services Week 3: Winter comfort products/services Week 4: Month-end promotions
February - Love and Wellness
Week 1: Valentine's Day preparations Week 2: Valentine's specials and events Week 3: Self-love and wellness focus Week 4: Leap into March promotions
March - Spring Preparation
Week 1: Spring cleaning services Week 2: Fresh products and renewal Week 3: St. Patrick's Day specials Week 4: Spring break and travel prep
Continue pattern for remaining months...
GMB Posts for Special Events
Holiday Promotions
Example 32: Mother's Day
💐 Treat Mom Like the Queen She Is!
Mother's Day Spa Package Special:
🧖♀️ 90-minute massage
💅 Mani-pedi combo
🥒 Relaxing facial
🥂 Complimentary champagne
Starting at $199 - Book by May 10th!
[Book Package Button]
Example 33: Back-to-School
📚 Back-to-School Ready!
Kids' haircut special: Just $15!
(Regular $25)
✂️ Professional stylists
🎨 Fun, kid-friendly atmosphere
🍭 Lollipop for every brave kid!
August 1st through September 15th
[Schedule Appointment Button]
Community Events
Example 34: Local Festival
🎪 See You at the Street Festival!
Find us at Booth #23!
🌭 Serving our famous hot dogs
🥤 Fresh squeezed lemonade
🎁 Festival-only merchandise
Can't make it? We're open regular hours too!
[Get Directions Button]
Example 35: Charity Drive
❤️ Giving Back to Our Community
Toy Drive for Local Children's Hospital
Drop off new, unwrapped toys at our store through December 15th.
Every donation enters you to win a $100 gift card!
Together we make a difference! 🎁
[Participate Button]
Get Started with GMB Posts Today
Never Run Out of GMB Content Ideas
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Frequently Asked Questions
How often should I post on Google My Business for best results?
Post on Google My Business 2-3 times per week minimum for optimal visibility. Consistent posting keeps your business fresh in local search results and provides customers with current information about your offerings, events, and updates. High-performing businesses often post daily during peak seasons.
What types of Google My Business posts perform best for local businesses?
Event posts and offers typically perform best, generating the most customer actions like calls, directions, and website visits. Product posts work well for retail businesses, while update posts are effective for sharing news and behind-the-scenes content. Mix different post types for balanced engagement.
Should I include call-to-action buttons in every GMB post?
Yes, always include relevant call-to-action buttons like "Book Now," "Order Online," "Get Directions," or "Call Today." CTAs make it easy for customers to take immediate action and can significantly increase conversion rates. Choose CTAs that match your specific business goals for each post.
How long do Google Business Profile posts stay visible?
It depends on the type. Update ("What's new") posts have no fixed expiry, but they lose prime placement after about 7 days as newer posts push them down; older ones stay accessible on your profile. Offer posts run for the start and end dates you set, and Event posts stay featured until the event's end date passes. Consistent posting keeps fresh content at the top of your profile.
Can I schedule Google Business Profile posts in advance?
Yes. Since November 2025 you can schedule posts natively inside business.google.com for free by choosing a future date and time, no third-party tool required. You can also use a social media management tool like SocialRails to schedule Google posts alongside your other platforms. Scheduling helps you stay consistent through busy periods and holidays.
What image requirements should I follow for GMB posts?
Use high-resolution images (at least 720x720px) that are relevant to your post content. Show people using your products or services, include your business branding, and use natural lighting when possible. Avoid stock photos and focus on authentic images that represent your business accurately.
How do I measure the success of my Google Business Profile posts?
Use the Performance section of your Google Business Profile (formerly GMB Insights) to track views, clicks on call-to-action buttons, phone calls generated, direction requests, and website clicks. Monitor which post types and times get the best engagement, then optimize your strategy based on performance data.
Can I use the same content for GMB posts and other social media platforms?
While you can repurpose content ideas, customize posts for each platform's audience and features. GMB posts should focus on local relevance and immediate actions, while other platforms may emphasize different aspects. Avoid posting identical content to maintain authenticity across channels.
Related Resources
- How to Schedule Google Business Profile Posts - Free native scheduler and paid tools
- Google Business Profile Posts Explained - What the post types are and how they work
- How to Increase Business Visibility - Improve local search reach
- How to Respond to Google Reviews - Manage your profile's reputation
- Social Media Content Calendar - Plan all your posts
- How to Schedule Social Media Posts - Automate your posting
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