Social Media Tools

50+ IFTTT Recipes for Social Media Automation (2026)

SocialRails Team
SocialRails Team
8 min read

TL;DR - Quick Answer

11 min read

Tips you can use today. What works and what doesn't.

IFTTT Social Media Automation Recipes

IFTTT connects apps and automates tasks. Set it up once, let it run forever.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

What Is IFTTT?

IFTTT = "If This, Then That"

Example: If I post to Instagram → Then save it to Google Drive.

PlanAppletsPrice
Free2$0
Pro20$3.99/mo
Pro+Unlimited$14.99/mo

Getting Started

  1. Go to ifttt.com
  2. Create account
  3. Connect your social accounts
  4. Browse applets in the IFTTT Explore page

Supported platforms: Twitter/X, Facebook Pages, Instagram (Business), Pinterest, LinkedIn, YouTube, Reddit, WordPress.

Quick Knowledge Check
Test your understanding

What does IFTTT stand for?

💡
Hint: Think about cause and effect.

Cross-Platform Posting

Instagram to Other Platforms

TriggerActionUse Case
New Instagram photoTweet with imageKeep Twitter active
New Instagram photoPost to Facebook PageCross-promote
New Instagram photoCreate Pinterest pinRepurpose visual content
New Instagram photoSave to Google DriveBackup content

YouTube Automations

TriggerActionUse Case
New video uploadedTweet linkPromote new videos
New video uploadedPost to FacebookNotify followers
New video uploadedShare to LinkedInProfessional audience
Liked a videoSave to PocketBuild watch list

Blog/WordPress Automations

TriggerActionUse Case
New post publishedTweet linkDrive traffic
New post publishedShare to LinkedInB2B promotion
New post publishedCreate Pinterest pinVisual traffic
New RSS itemPost to FacebookAuto-share content
Quick Knowledge Check
Test your understanding

Which automation saves the most time for content creators?

💡
Hint: Think about which task you repeat most often.

Content Backup Recipes

Protect your content. Back it up automatically.

TriggerAction
New Instagram photoSave to Google Drive
New Instagram photoUpload to Dropbox
Liked tweetAdd row to Google Sheets
New Pinterest pinSave to Evernote
Tagged in photoSave to designated folder

Notification Recipes

Stay informed without constantly checking.

TriggerAction
Twitter mentionSend email
Facebook Page reviewPost to Slack
New YouTube commentEmail notification
Reddit keyword mentionSlack notification
Instagram commentLog to Google Sheets

Pinterest Recipes

TriggerActionUse Case
New Instagram photoCreate pinRepurpose content
New Etsy listingPin to boardE-commerce promotion
New blog postCreate pinDrive Pinterest traffic
New pin createdTweet linkCross-promote

Twitter/X Recipes

TriggerActionUse Case
New followerLog to Google SheetsTrack growth
Tweet with hashtagSave to archiveCampaign tracking
Your tweet retweetedSend notificationTrack viral content
Calendar eventPost tweetScheduled content
Quick Knowledge Check
Test your understanding

What's the best way to track your Twitter follower growth with IFTTT?

💡
Hint: Think about what data you'd want to analyze later.

LinkedIn Recipes

TriggerActionUse Case
New blog postShare to LinkedInProfessional distribution
New LinkedIn shareSave to cloudContent backup
New job postingLog to spreadsheetRecruitment tracking

Facebook Recipes

TriggerActionUse Case
New Page postTweetCross-platform presence
New event createdAdd to Google CalendarEvent tracking
New photo in albumSave to DropboxBackup

Multi-Step Workflows (Pro+)

Complex automations require Pro+ plan.

Content Pipeline:

  • Trigger: Notion item marked "Ready"
  • Actions: Tweet + LinkedIn post + Facebook post + log completion

Lead Capture:

  • Trigger: Mention with specific keyword
  • Actions: Add to CRM + Slack notification + email sequence

Competitor Monitoring:

  • Trigger: Competitor post (via RSS)
  • Actions: Save to spreadsheet + notify team
Quick Knowledge Check
Test your understanding

Which IFTTT plan do you need for multi-step automations?

💡
Hint: More actions = higher plan needed.

Setting Up Your First Applet

Step 1: Choose Trigger

Click CreateIf This → Select service → Choose trigger.

Step 2: Configure Trigger

Connect account if needed. Set filters or conditions.

Step 3: Choose Action

Click Then That → Select destination → Choose action.

Step 4: Configure Action

Set content formatting. Choose destination folder/account.

Step 5: Activate

Name your Applet. Turn it on. Test with a sample trigger.

Best Practices

Do:

  • Test before going live
  • Monitor for errors weekly
  • Start with 2-3 high-impact automations

Don't:

  • Auto-post identical content everywhere
  • Remove all human involvement
  • Set and forget without monitoring

Troubleshooting

Applet Not Running

  • Reconnect affected accounts
  • Check IFTTT Activity log
  • Verify trigger conditions are being met
  • Check if platform API limits exceeded

Delays

  • Free tier polls less frequently
  • Upgrade to Pro for faster speeds
  • Some platform APIs have inherent delays

IFTTT Alternatives

ToolFree TierBest For
IFTTT2 AppletsSimple automations
Zapier100 tasks/moBusiness workflows
Make1,000 ops/moComplex automations
n8nSelf-hostedTechnical users

Top 10 Recipes to Start

  1. Instagram → Google Drive (backup photos)
  2. Blog post → Tweet (promote content)
  3. Blog post → LinkedIn (B2B distribution)
  4. YouTube upload → Tweet (video promotion)
  5. Twitter mention → Email (stay responsive)
  6. Instagram → Pinterest (repurpose content)
  7. New follower → Spreadsheet (track growth)
  8. Facebook review → Slack (team alerts)
  9. RSS feed → Twitter (curated sharing)
  10. Calendar event → Tweet (scheduled posts)

Automation Guides:

Platform-Specific Automation:

Content Distribution:

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