How to Repurpose Blog Content for Social Media: Complete Guide
TL;DR - Quick Answer
11 min readTips you can use today. What works and what doesn't.
You spent 4 hours writing that blog post. Now it sits on your website while you scramble to create new social content daily.
Stop. One blog post can become 20+ social media posts. Here's exactly how.
This strategy works whether you're a solopreneur or agency managing multiple clients. For more promotion strategies, see our 25 ways to promote your blog.
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That's a month of social content from work you've already done.
Why Repurposing Works
Your audiences don't fully overlap. Blog readers and Instagram followers are different people. Even followers on multiple platforms won't see everything.
People need repeated exposure. Marketing research shows audiences need 7+ exposures before a message sticks. Same insight, different formats.
Consistency without burnout. Creating from scratch daily leads to creative burnout. Repurposing lets you maintain presence without exhausting yourself.
Your blog post got 500 views. Should you still repurpose it for social media?
Step 1: Extract the Components
Read through your blog post and identify:
Key insights (standalone points)
- Tips that work as single posts
- Surprising facts
- Counter-intuitive advice
Statistics and quotes (shareable snippets)
- Numbers that surprise
- Quotable sentences
- Strong opinions
Steps and lists (carousel material)
- How-to sections
- Numbered lists
- Comparison tables
Stories and examples (video content)
- Case studies
- Before/after scenarios
- Personal anecdotes
Step 2: Match Components to Platforms
You have a blog section with 5 actionable tips. What's the best way to repurpose it for Instagram?
Platform-Specific Repurposing
Blog → Instagram
Use an AI carousel maker to speed this up.
Carousel posts
- Turn each major section into a carousel
- One point per slide
- Strong hook on slide 1
- CTA on final slide
Single posts
- Extract one surprising fact or tip
- Create a designed graphic
- Write caption that expands on the point
Reels
- Film yourself summarizing key points
- 30-60 seconds max
- Add text overlay
Blog → LinkedIn
Great for consultants and coaches.
Text posts
- Take one insight, add professional context
- First line is crucial (the hook)
- Use line breaks for readability
Document carousels (PDFs)
- More text acceptable than Instagram
- Professional design
- 10-15 slides works well
Articles
- Republish with modifications
- Add LinkedIn-specific intro
- Link back to your site
Blog → Twitter/X
Threads
- Break blog into tweet-sized pieces
- First tweet hooks
- Each tweet = one point
- Final tweet summarizes + links
Individual tweets
- One stat per tweet
- One tip per tweet
- Space them out over days
Blog → TikTok
Check best times to post on TikTok for maximum reach.
Educational videos
- Talk through 2-3 main points
- 30-90 seconds
- Casual, personality-forward
Photo carousels
- Similar to Instagram but vertical
- Add trending sound
- More casual design
Blog → Pinterest
Perfect for Etsy sellers and visual businesses. See Pinterest best practices.
Infographics
- Vertical format (1000x1500)
- Summarize blog visually
- Link directly to blog post
Quote pins
- Pull quotable lines
- Clean design
- Rich pins enabled
The 1:10 Rule
For every blog post, create at least 10 social pieces:
You could easily create more. This is the minimum.
You've repurposed your blog into 10 social posts. When should you publish them?
Batch Repurposing Workflow
Monthly (1 hour)
- Review blog posts published that month
- Select 2-4 for repurposing
- Note which sections have most potential
Weekly (2-3 hours)
- Create all social pieces from selected blogs (use AI tools to speed this up)
- Convert your email newsletters too with an email to social media converter
- Design graphics
- Write platform-specific captions
- Schedule everything
Daily (15 min)
- Engage with responses
- Note what performs well
- Adjust future repurposing
Common Mistakes
Quick Answers
Won't my audience get tired of the same content? No. Research shows audiences need 7+ exposures to remember a message. Different formats reach different people.
How old can content be before repurposing? Evergreen content can be repurposed indefinitely. Timely content loses value quickly.
Should I mention it's from my blog? Optional. Sometimes "From our latest post..." adds context. Other times, let content stand alone.
Start Here
- Pick your best-performing blog post
- Extract 5-10 key insights
- Create one piece per platform
- Schedule over the next 2 weeks
- Track what resonates
- Repeat with next blog post
You're already doing the hard work of creating long-form content. Repurposing extracts full value from that investment. One blog post = one month of social content.
Related Resources
- AI Social Media Post Generator - Speed up caption writing
- AI Carousel Maker - Turn blog sections into carousels
- Best Social Media Scheduler - Automate your posting
- Missinglettr Review - Automated blog-to-social campaigns
- 30-Day Social Media Calendar - Plan your content strategy
- Cross Posting Social Media Guide - Multi-platform distribution
- Social Media for Solopreneurs - One-person content strategy
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