25 Ways to Promote Your Blog and Get More Readers (2026)
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
Writing great content is only half the battle.
Without promotion, even the best blog posts sit unread.
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Start your free trialQuick Wins (1-5)
1. Share on Your Social Profiles
The obvious first step many skip.
2. Email Your Subscribers
Every new post should go to your list.
Best practice: Don't just send the link. Add personal intro, highlight key takeaways, give context.
3. Reshare Multiple Times
One share isn't enough.
4. Update Your Link in Bio
Temporarily update social media bio links to point to new posts.
5. Add to Email Signatures
Include recent posts in your email signature. Every email becomes promotion.
How many times should you share a blog post?
Social Media Tactics (6-10)
6. Create Native Social Content
Turn blog posts into platform-native content:
7. Share in Relevant Communities
Find where your audience gathers:
- Facebook Groups
- Reddit subreddits
- Slack communities
- Discord servers
- LinkedIn Groups
Caution: Add value first. Don't just drop links.
8. Tag Mentioned Sources
If your post mentions people, brands, or studies, tag them when sharing.
Why: They might share with their audience, creates relationship opportunities.
9. Create Quote Graphics
Pull compelling quotes or statistics and turn them into shareable graphics.
10. Use Stories and Reels
Short-form content drives to long-form:
- Tease content in Stories
- Link to full post
- Behind-the-scenes of writing process
SEO Tactics (11-14)
11. Optimize for Search Intent
Make sure content matches what people search for:
- Research target keywords
- Answer the query thoroughly
- Include related questions (FAQ)
- Update with fresh info
12. Build Internal Links
Link new posts from existing high-traffic pages:
- Update old posts with links to new ones
- Add to resource pages
- Include in category pages
13. Earn Backlinks
Create content worth linking to:
- Original research and data
- Pillar content (guides)
- Useful tools and templates
- Unique perspectives
- Expert roundups
14. Update and Republish
Refresh old posts to rank again:
- Update statistics and examples
- Add new sections
- Improve formatting
- Change publish date
- Promote again
What's the best way to earn backlinks?
Distribution Channels (15-18)
15. Syndicate to Medium and LinkedIn
Republish (with canonical tags) on platforms with built-in audiences:
- Medium: Use publication features
- LinkedIn: Publish as articles
- Dev.to: For tech content
16. Submit to Content Aggregators
Get discovered through curation:
- Hacker News (tech/startup)
- Product Hunt (product-related)
- Growth Hackers (marketing)
- Indie Hackers (entrepreneurship)
17. Pitch to Newsletters
Reach out to newsletter curators:
- Find newsletters in your niche
- Pitch specific posts that fit their theme
- Include short summary
18. Guest Post With Links Back
Write for other blogs with links to your content:
- Identify blogs with your audience
- Pitch valuable content
- Include contextual links to your posts
Relationship-Based Promotion (19-21)
19. Collaborate With Other Bloggers
Cross-promotion benefits everyone:
- Feature each other's content
- Co-create posts together
- Share each other's work regularly
- Expert roundups together
20. Build an Email Outreach List
When you publish, notify people who might share:
- People mentioned in the post
- Experts in the topic
- Bloggers covering similar content
- Journalists in your industry
Template: "Hi [Name], I just published a post about [topic] and referenced your work on [specific thing]. Thought you might be interested. Here's the link: [URL]. No pressure to share!"
21. Engage With Commenters
When people comment on your blog or shares:
- Reply thoughtfully
- Ask follow-up questions
- Thank them for reading
- Invite them to subscribe
Paid Promotion (22-24)
22. Boost Top-Performing Posts
Use paid promotion for content already working organically:
- Boost social posts with high engagement
- Run traffic campaigns to best content
- Target lookalike audiences
23. Retarget Website Visitors
Bring back people who visited but didn't subscribe:
- Show them new relevant content
- Offer lead magnets
- Remind them why they visited
24. Sponsor Relevant Newsletters
Pay for placement in newsletters your audience reads.
Benefits: Often more effective than social ads, highly targeted, built-in trust.
Unconventional Tactics (25)
25. Turn Posts Into Other Formats
Reach new audiences through different mediums:
- Podcast episodes discussing the topic
- YouTube videos expanding content
- Infographics for Pinterest
- Slide decks for SlideShare
- Audio versions for accessibility
Pre-Publishing Checklist
Before hitting publish:
- SEO optimized (title, meta, headers)
- Social share images created
- Internal links added
- Email preview written
Post-Publishing Checklist
After publishing:
- Shared on all social profiles
- Scheduled reshares for future
- Emailed to list
- Shared in relevant communities
- Notified people mentioned
- Created derivative content
Measuring Success
When should you start promoting a blog post?
Frequently Asked Questions
How long should I promote a blog post?
Initial promotion in first 48 hours. But promotion never really ends. Reshare evergreen content every few months, update and republish annually.
Should I promote every post the same way?
No. Match effort to potential. More time on guides and original research. Light promotion for quick updates.
How do I promote with no audience?
Focus on community engagement (Reddit, groups, forums), SEO for long-term traffic, guest posting for borrowed audiences, consistent social posting to build initial following.
Is paid promotion worth it?
For most bloggers, organic is more sustainable. Use paid selectively for best content or when you need quick traffic for a specific goal.
How often should I reshare old posts?
Evergreen content every 2-3 months on social. Update and republish with fresh info annually. Keep a rotation of best posts.
Related Reading
- Content Promotion Strategies Guide - Full promotion guide
- Repurpose Blog Content for Social Media - Turn posts into social content
- Missinglettr Review - Automate blog-to-social campaigns
- Share Content Across Platforms - Cross-platform sharing
- 30 Shareable Content Examples - Make content worth sharing
- Social Media Copywriting Tips - Write compelling social posts
- Marketing Tactics Guide - Broader marketing strategies
- Vlog Title Generator - Create click-worthy video titles
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