Repurpose Any Content for Every Platform

How Content Repurposing Works

Content repurposing is the process of adapting one piece of content into multiple formats optimized for different platforms.

1. Paste Any Content

Blog posts, emails, video scripts, podcast notes, meeting summaries — anything works. The AI extracts the key message regardless of format.

2. AI Adapts for Each Platform

Each platform version is rewritten to match that platform's audience, tone, character limits, and best practices. No copy-paste spam.

3. Copy, Edit, and Schedule

Copy each version with one click. Add your personal touch, then schedule with a tool like SocialRails to post at the best times.

Why Repurposing Beats Creating From Scratch

Platform-Specific Optimization

Each version is adapted differently:

• Instagram: Visual-first captions with hashtags, line breaks, and emojis. Links to Instagram caption best practices
• TikTok: Trendy, casual hooks with relevant hashtags
• Twitter/X: Punchy, under 280 characters, conversation-starting
• LinkedIn: Professional thought leadership with hook-first structure
• Facebook: Community-focused storytelling with engagement prompts
• YouTube: SEO-friendly descriptions with timestamps and keywords

Content Repurposing Strategy

This tool works best alongside a planned content strategy. Plan your content calendar around your best-performing content and repurpose it across all channels. Define a consistent brand voice so every platform version sounds like you.

Already have blog content? Try our blog to social converter for URL-based extraction. For email newsletters, use the email newsletter repurposing tool. Once you have your posts, run them through the caption variant generator to A/B test different hooks and CTAs. For a deeper look at repurposing workflows, read our guide to repurposing blog content for social media.

Frequently Asked Questions

What types of content can I repurpose?

Any text-based content: blog posts, emails, newsletters, video scripts, podcast notes, meeting notes, presentations, or rough ideas. The AI adapts any input into platform-optimized social media posts.

How is this different from copy-pasting the same post everywhere?

Each platform has different character limits, audience expectations, and content formats. This tool rewrites your content specifically for each platform — professional tone for LinkedIn, hashtags for Instagram, punchy hooks for Twitter.

How many platforms does the tool support?

Six: Instagram, TikTok, Twitter/X, LinkedIn, Facebook, and YouTube. Each version is written for the platform's best practices.

Can I edit the generated posts?

Absolutely. The posts are starting points. Add your personal touch, brand details, or adjust the tone before posting.

How much time does content repurposing save?

Manually adapting content for 6 platforms takes 45-90 minutes. This tool generates all 6 in under 30 seconds.