What's Content Repurposing?
Content repurposing = Taking one thing you made and turning it into LOTS of different posts!
Write one blog post? Turn it into:
- 5 Instagram posts
- 3 TikTok videos
- 10 tweets
- 2 LinkedIn articles
- 1 podcast episode
That's 21 pieces of content from ONE idea! 🤯
Why Repurposing is a Game-Changer
Save 80% of Your Time
Why spend 10 hours making 10 posts when you can spend 2 hours making one great piece and remix it?
Reach Everyone
- Some love videos 🎥
- Some prefer reading 📚
- Some want quick tips ⚡
- Give them all what they want!
Repeat Without Being Repetitive
Saying something once = forgotten. Saying it 10 different ways = remembered!
Content That Keeps Working
That blog post from January? Still getting you engagement in December!
Content types perfect for repurposing
Long-form content
Blog posts can become social media posts, infographics, videos, and quote graphics
Webinars and podcasts can be clipped into video highlights, quote graphics, and educational carousels
Case studies can become testimonial posts, before/after graphics, and process explanations
Research reports can become statistics posts, infographics, and discussion starters
Video content
Long-form videos can be clipped into short highlights for TikTok and Instagram Reels
Tutorial videos can become step-by-step image carousels and quick tip posts
Interview content can become quote graphics and key insight posts
Behind-the-scenes videos can become photo series and story highlights
Customer success stories
Written testimonials can become quote graphics, video testimonials, and case study posts
Customer photos can become before/after posts and user-generated content features
Success metrics can become statistics posts and achievement celebrations
How to Turn 1 Blog Post Into 10+ Posts
The Repurposing Magic Formula
Pull Out Quotes
Find 3-5 powerful quotes and turn each into a graphic post.
Create a Carousel
Break main points into 5-10 slide Instagram carousel.
Make a Video
Record yourself explaining the main idea in 60 seconds.
Ask Questions
Turn each section into a discussion question for engagement.
Share Stats
Every number in your post = one social media post.
Webinar to multiple formats
Key clips, Extract 60-second highlights for TikTok and Reels
Quote graphics, Turn memorable statements into shareable images
Slide reproductions, Share important slides as individual posts
Q&A highlights, Feature audience questions and your answers
Action items, Create checklist posts from webinar takeaways
Thank you posts, Acknowledge participants and share key insights
Podcast to visual content
Audiogram highlights, Visual waveforms with compelling audio clips
Quote graphics, Key insights from guests or hosts
Episode summaries, Bullet point carousels of main topics
Guest spotlights, Feature podcast guests on social media
Discussion starters, Ask audiences about topics covered in episodes
Platform-specific repurposing approaches
LinkedIn repurposing
Professional insights, Extract business lessons from any content type
Industry statistics, Share relevant data with professional context
Career advice, Adapt content to professional development angles
Case study highlights, Focus on business results and ROI
Instagram repurposing
Visual storytelling, Turn text content into visually appealing graphics
Behind-the-scenes, Show the creation process for your content
Carousel posts, Break down complex topics into swipeable formats
Story highlights, Save important repurposed content permanently
TikTok repurposing
Quick tips, Condensed versions of longer educational content
Before/after reveals, Show transformation or improvement results
Trending audio adaptation, Use popular sounds with your content themes
Tutorial snippets, Key steps from longer how-to content
Repurposing workflow and tools
Efficient repurposing process
Content audit, Identify your best-performing content for repurposing
Format planning, Decide which formats work best for each piece
Batch creation, Repurpose multiple pieces at once for efficiency
Distribution schedule, Plan when to share each repurposed piece
Content repurposing templates
Quote graphic template, Consistent design for text-based posts
Statistic post template, Standard format for data sharing
Tip carousel template, Multi-slide format for educational content
Video snippet template, Consistent styling for video clips
Tracking repurposed content performance
Original vs. repurposed performance, Compare engagement rates
Format effectiveness, Which repurposing formats work best
Platform optimization, Which platforms respond best to repurposed content
Audience preference, What types of repurposed content your audience prefers
Common repurposing mistakes
Direct copy-paste across platforms
Each platform has different audience expectations and optimal formats, always adapt content appropriately.
Over-repurposing the same content
Don't exhaust your audience with too many versions of the same message, space out repurposed content appropriately.
Ignoring platform culture
A LinkedIn article excerpt won't work as a TikTok video without significant adaptation for platform style and audience.
Not adding fresh perspectives
The best repurposed content adds new insights or angles, not just format changes.
Content repurposing ideas by business type
Service businesses
Client testimonials → Quote graphics, video testimonials, case study posts
Service process explanations → Step-by-step carousels, video tutorials, FAQ posts
Industry insights → Professional tip posts, discussion starters, educational content
E-commerce brands
Product launches → Unboxing videos, feature highlights, customer photos
Customer reviews → Testimonial graphics, user-generated content features, social proof posts
Product education → How-to videos, styling tips, comparison posts
Content creators
Long-form content → Quick tips, highlight reels, behind-the-scenes posts
Audience interactions → Q&A posts, community highlights, feedback responses
Personal stories → Motivational posts, lesson-learned content, relatable moments
Measuring repurposing success
Efficiency metrics
Content creation time savings, Hours saved through repurposing vs. creating new content
Post volume increase, More posts published with same time investment
Content consistency, More regular posting through repurposed content
Engagement metrics
Performance comparison, Original content vs. repurposed versions
Format preferences, Which repurposed formats get best engagement
Cross-platform reach, Total audience reached through repurposing
Content repurposing with SocialRails
SocialRails makes content repurposing efficient:
Cross-platform adaptation, Easily adapt content for each platform's requirements
Template library, Pre-designed formats for consistent repurposing
Scheduling coordination, Plan repurposed content across your content calendar
Performance tracking, Compare how repurposed content performs across platforms
AI assistance, Get suggestions for repurposing existing content into new formats