Social Media Post Frequency: How Often to Post on Every Platform
TL;DR - Quick Answer
14 min readStep-by-step guide. Follow it to get results.
Social Media Post Frequency: How Often to Post
Quick Answer: Instagram 1-2x daily, TikTok 1-4x daily, X 3-5x daily, LinkedIn 1x daily weekdays, Facebook 1-2x daily, YouTube 2-3x weekly, Pinterest 15-25x daily. Quality matters more than hitting frequency targets.
The right posting frequency varies by platform, audience, and content quality. This guide provides practical recommendations with flexibility.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialQuick Reference: Posting Frequency
Which platform has the highest recommended posting frequency?
Instagram Posting Frequency
Feed Posts: 1-2 per day
Instagram's algorithm favors consistent posters. Daily posting keeps you visible.
Instagram Stories: 3-7 per day
Stories disappear in 24 hours. More is okay here—spread throughout the day.
Instagram Reels: 1 per day
Instagram heavily promotes Reels content. Consistent Reels posting improves overall account visibility.
Learn more: Instagram Reels algorithm guide
TikTok Posting Frequency
Recommendation: 1-4 posts per day
TikTok rewards volume. The algorithm gives each video a fair shot regardless of follower count.
Quality vs. quantity: TikTok is unique—quantity can work because the algorithm tests every video independently. But consistently poor content still hurts you.
Why does TikTok reward higher posting frequency?
X/Twitter Posting Frequency
Recommendation: 3-5 tweets per day
X has short content lifespan (tweets peak in minutes). Multiple daily posts reach different time zones.
Threads: Long-form threads perform well. Create 1-2 per week on key topics.
See our Twitter thread scheduling guide.
LinkedIn Posting Frequency
Recommendation: 1 post per day, 5 days per week
LinkedIn values quality over quantity. Professional audience with limited scrolling time.
Weekend posting: LinkedIn engagement drops on weekends. Save posts for weekdays.
Learn more: How often to post on LinkedIn
Why does LinkedIn require lower posting frequency than other platforms?
Facebook Posting Frequency
Recommendation: 1-2 posts per day
Quality engagement matters more than post count. Overposting can decrease overall reach.
Facebook Groups: If managing a Group, post 1-3 times daily.
YouTube Posting Frequency
Recommendation: 2-3 videos per week
YouTube rewards watch time over upload count. Consistency matters more than frequency.
Pinterest Posting Frequency
Recommendation: 15-25 pins per day
Pinterest is a search engine, not a social feed. Each pin is a searchable asset. No penalty for high volume of quality pins.
Scheduling matters: Spread pins throughout the day. See our best times to post on Pinterest guide.
Finding Your Optimal Frequency
Testing Framework
Week 1-2: Baseline Post at minimum recommended frequency. Track engagement rates, reach, follower growth.
Week 3-4: Increase Add 25-50% more posts. Compare: Did engagement per post decrease? Did total engagement increase?
Week 5-6: Optimize Find your sweet spot where engagement per post stays stable while total reach grows.
When to Increase Frequency
- Engagement per post stays consistent
- You have content capacity
- Platform rewards volume (TikTok, Pinterest)
When to Decrease Frequency
- Engagement per post drops significantly
- Content quality suffers
- Audience shows fatigue (unfollows)
- You're burning out
What's the most important factor in determining your posting frequency?
Quality vs. Quantity
Minimum Quality Standards
Every post should meet these criteria regardless of frequency goals:
When to post less: If you can't maintain quality at your target frequency, reduce posting. One great post beats three mediocre ones.
Posting Frequency by Business Type
B2B Companies
Focus: Quality thought leadership over high volume
B2C Brands
Focus: Consistent presence across customer touchpoints
Personal Brands/Creators
Focus: Dominate one platform, maintain presence on others
Common Frequency Mistakes
Tools for Managing Frequency
Content Planning
Scheduling & Analytics
Frequency Checklist
- Assess your capacity — How much quality content can you create?
- Research platform norms — Use recommendations above as starting points
- Start conservative — Begin at minimum, increase gradually
- Track metrics — Monitor engagement per post, not just total
- Adjust based on data — Let performance guide changes
- Prioritize consistency — Better to post less consistently than more inconsistently
- Maintain quality — Never sacrifice content quality for quantity
FAQ
How often should a business post on social media?
It varies by platform. Instagram 1-2x daily, TikTok 1-4x daily, X 3-5x daily, LinkedIn 1x daily weekdays, Facebook 1-2x daily, YouTube 2-3x weekly, Pinterest 15-25x daily.
What happens if I post too much?
Engagement per post drops, followers may unfollow, and content quality typically suffers. Find the frequency where quality stays high.
What happens if I post too little?
Algorithm deprioritizes your content, followers forget your brand, and competitors gain visibility.
Should I post the same amount on all platforms?
No. Each platform has different norms. Pinterest rewards high volume, LinkedIn rewards quality over quantity.
Related Resources
- Best Social Media Scheduler
- Content Calendar Generator
- How Often to Post on LinkedIn
- Best Times to Post on Pinterest
- Social Media KPI Template
Platform Content Ideas
Was this article helpful?
Let us know what you think!