LinkedIn Content Ideas for Business: 50+ Posts That Build Authority
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
LinkedIn Content Ideas for Business
Quick Answer: Personal stories with business lessons, how-to content, and thought leadership posts. LinkedIn rewards authentic expertise over polished marketing. One valuable post beats five generic ones.
LinkedIn's algorithm favors content that sparks professional conversations. These ideas help you build authority and generate meaningful business connections.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialLinkedIn Ideas for Small Business Owners
Thought Leadership
Establish expertise. Build trust with potential clients.
Ideas to try:
- Share your unique methodology
- Challenge industry assumptions
- Predict future changes
- Analyze current events through your expertise
Use our LinkedIn Post Generator to craft engaging posts.
What type of LinkedIn content typically drives the most engagement?
Personal Story Content
People connect with people, not companies. Stories humanize your business.
Educational How-To Content
Provide immediate value. Showcase expertise.
How-To Post Template:
How to [achieve result] in [timeframe]:
1. [First step] — [brief explanation]
2. [Second step] — [brief explanation]
3. [Third step] — [brief explanation]
The key insight: [main takeaway]
What would you add?
Ideas:
- Step-by-step guides for common problems
- Tips for specific situations
- Resource lists and tool recommendations
- Checklists for important processes
Company and Culture Content
Attracts talent. Shows the human side of your business.
- Team member spotlights
- Hiring announcements
- Milestone celebrations
- Behind-the-scenes at the office
- Values in action stories
Content Ideas by Business Type
B2B Service Businesses
- Case study summaries (with permission)
- Process and methodology explanations
- Client success metrics
- Problem-solution posts
- Frequently asked question answers
B2B Product Companies
- Product feature spotlights
- Customer success stories
- Implementation best practices
- Industry-specific applications
- Comparison guides
Consultants and Freelancers
- Portfolio highlights
- Lessons from recent projects
- Skill development journeys
- Availability announcements
- Methodology explanations
Where should you put links in LinkedIn posts?
LinkedIn Post Formats
The Carousel Post
Best for educational content, step-by-step guides, lists.
Structure:
- Cover slide with hook
- Problem or promise statement
- Main content slides (5-10)
- Summary or key takeaway
- CTA slide
The Story Post
Best for personal brand building, engagement.
[Hook — surprising statement or question]
[Setup — context and background]
[Conflict — challenge or obstacle]
[Resolution — how you overcame it]
[Lesson — what you learned]
[CTA — question for audience]
The List Post
Best for quick tips, resources, insights.
[Number] things I learned about [topic]:
1. [Point] — [brief elaboration]
2. [Point] — [brief elaboration]
...
Which resonates most with you?
The Poll Post
Best for engagement, market research, conversation starters.
- Industry preference questions
- Challenge identification
- Opinion gathering
- Trend prediction voting
Weekly Content Calendar
Content Mix
- 40% Educational and valuable content
- 25% Thought leadership and opinions
- 20% Personal stories and lessons
- 10% Company news and updates
- 5% Direct promotion
How often should a business post on LinkedIn?
LinkedIn Algorithm Tips
What Gets Prioritized
Engagement Strategy
Before Posting:
- Engage with others' content for 15-30 minutes
- Comment meaningfully on relevant posts
- Build relationships with target connections
After Posting:
- Respond to every comment
- Ask follow-up questions
- Thank people for sharing insights
Mistakes That Kill Your Reach
Step-by-Step: LinkedIn Content Strategy
Week 1: Foundation
- Optimize company page (all sections, keywords)
- Define 3-4 content pillars to cover consistently
- Audit competitor content for inspiration
Week 2: Creation
- Create posting schedule (3-5 posts/week)
- Write first week of content in advance
- Design carousel templates if using
Week 3: Engagement
- Build 15-minute daily engagement habit
- Join 2-3 relevant LinkedIn groups
- Comment on 10 posts from target connections daily
What's the best way to start a LinkedIn post?
Tools for LinkedIn Business Content
SocialRails LinkedIn Tools
- LinkedIn Post Generator — Post ideas and hooks
- LinkedIn Headline Generator — Profile optimization
- LinkedIn Bio Generator — Professional summaries
- LinkedIn Hashtag Generator — Relevant hashtags
Related Resources
FAQ
What LinkedIn content works best for small businesses?
Personal stories with business lessons, educational how-to content, and thought leadership posts. Content combining professional expertise with authentic personality generates the most engagement.
How often should a business post on LinkedIn?
1 post per day, 5 days per week. Quality matters more than quantity on LinkedIn.
Should businesses use LinkedIn hashtags?
Use 3-5 relevant hashtags per post. Mix broad industry hashtags with specific niche hashtags.
Do LinkedIn posts need images or videos?
Native documents (carousels/PDFs) and text-only posts often outperform single images. Test different formats with your audience.
How do small businesses get more LinkedIn engagement?
Engage with others before posting, respond to all comments quickly, ask questions in posts, share genuine insights, and post consistently at optimal times.
Related Resources
- LinkedIn Marketing Strategy
- LinkedIn Posting Best Practices
- Content Calendar Generator
- Small Business Content Generator
More Platform Content Ideas
Was this article helpful?
Let us know what you think!