Social Media Press Release: How to Write and Distribute News in 2025
TL;DR - Quick Answer
10 min readTips you can use today. What works and what doesn't.
Quick Answer: Social Media Press Release
The formula: Attention-grabbing headline → 2-3 sentence summary → Quotable soundbite → Visual assets → Pre-written social snippets
Post Tuesday-Thursday, 6-8 AM. Skip Monday and Friday.
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A social media press release is news written for sharing, not just for journalists.
Social vs Traditional Press Release
Shorter Format
Scannable, not wall of text
Visual First
Images, video, infographics required
Shareable Quotes
Pre-written soundbites included
Social Ready
Hashtags and links built in
Essential Elements
What should come first in a social media press release?
💡 Tip: Think carefully before selecting your answer!
Writing Headlines That Get Shared
The Formula: [Action Verb] + [News] + [Benefit/Impact]
Good Examples:
- "Local Startup Raises $5M to Transform Remote Work"
- "New App Helps Parents Track Screen Time Automatically"
- "Restaurant Chain Eliminates Single-Use Plastics by 2026"
Avoid:
- Jargon-heavy headlines
- Overly promotional language
- Vague statements like "Company Announces News"
- Clickbait that doesn't deliver
The Lead Paragraph Formula
Answer four questions in 2-3 sentences:
Example: "SocialRails (who) today announced AI-powered content scheduling (what), available immediately (when), to help businesses save 10+ hours weekly on social media (why)."
Which quote is more shareable?
💡 Tip: Think carefully before selecting your answer!
Required Visual Assets
Always include at least a hero image and logo. Video optional but highly effective.
Pre-Written Social Snippets
Give journalists and readers copy-paste content.
Twitter/X (280 characters)
📢 NEWS: [Headline in 100 chars]
[Key benefit in 80 chars]
[Link] #Hashtag #Hashtag
LinkedIn (300-500 characters)
We're excited to announce [news].
[Why this matters - 2 sentences]
[Quote from leader]
Learn more: [Link]
Instagram Caption
[Emoji] BIG NEWS [Emoji]
[Announcement in 2-3 sentences]
[What this means for followers]
Link in bio!
#hashtag #hashtag #hashtag
How many hashtags should you use in a press release tweet?
💡 Tip: Think carefully before selecting your answer!
Distribution Strategy
Distribution Order
Owned Channels
Website, newsletter, social accounts
Media Outreach
Industry journalists, beat reporters
Wire Services
PR Newswire, Business Wire (optional)
Amplification
Paid promotion, employee sharing
Wire services are expensive. Only use them for truly major announcements like funding rounds or IPOs. Most news doesn't need a wire.
Timing Your Release
You have a product launch. When should you send the press release?
💡 Tip: Think carefully before selecting your answer!
Platform Strategies
Measuring Success
When to Write a Press Release
Newsworthy:
- Product launches
- Funding announcements
- Major partnerships
- Executive hires
- Awards and recognition
- Research findings
Not Newsworthy:
- Minor product updates
- Generic company news
- Self-promotional content
- Info better suited for a blog post
Your company updated its logo colors slightly. Press release?
💡 Tip: Think carefully before selecting your answer!
Common Mistakes
Content Mistakes:
- Burying the lead (put news first)
- No actual news angle
- Too promotional, not factual
- Missing quotes from real people
- Wall of text with no breaks
Distribution Mistakes:
- Wrong timing (avoid Monday/Friday)
- Mass blasting without personalization
- No visual assets included
- Ignoring your own channels
- No follow-up
Quick Checklist
- Headline is 60-70 characters, action-oriented
- Lead paragraph answers who, what, when, why
- At least one quotable soundbite under 140 characters
- Hero image at 1200x630px included
- Pre-written social snippets for each platform
- Sending Tuesday-Thursday, early morning
- Media contact info included
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