Social Media Marketing

Top 100 Social Media Platforms: Complete Directory and Guide 2025

Matt
Matt
8 min read

TL;DR - Quick Answer

20 min read

Tips you can use today. What works and what doesn't.

Top 100 Social Media Platforms: Complete Directory and Guide 2025

The social media landscape includes hundreds of platforms beyond the major players. Here's your complete guide to 100 social media platforms, organized by category and purpose.

Major Social Media Platforms (1-10)

1. [object Object]

  • Users: 3+ billion monthly active users
  • Best for: Business pages, community building, advertising
  • Key features: Pages, groups, marketplace, events
  • Demographics: All ages, global reach

2. [object Object]

  • Users: 2.7+ billion monthly active users
  • Best for: Video content, tutorials, entertainment
  • Key features: Long-form video, Shorts, live streaming
  • Demographics: All ages, video consumers

3. [object Object]

  • Users: 2+ billion monthly active users
  • Best for: Visual content, lifestyle brands, influencers
  • Key features: Feed posts, Stories, Reels, Shopping
  • Demographics: Millennials and Gen Z primarily

4. [object Object]

  • Users: 2+ billion monthly active users
  • Best for: Direct messaging, business communication
  • Key features: Messaging, voice calls, business accounts
  • Demographics: Global, especially international markets

5. [object Object]

  • Users: 1+ billion monthly active users
  • Best for: Short-form video, viral content, young audiences
  • Key features: Short videos, effects, sounds, live streaming
  • Demographics: Gen Z and younger millennials

6. [object Object]

  • Users: 450+ million monthly active users
  • Best for: News, real-time updates, professional networking
  • Key features: Tweets, threads, Spaces, trending topics
  • Demographics: Educated professionals, news consumers

7. [object Object]

  • Users: 900+ million members
  • Best for: Professional networking, B2B marketing, career development
  • Key features: Professional profiles, company pages, publishing
  • Demographics: Working professionals, business decision-makers

8. [object Object]

  • Users: 750+ million monthly active users
  • Best for: Ephemeral content, AR filters, young audiences
  • Key features: Disappearing messages, Stories, AR lenses
  • Demographics: Gen Z and younger millennials

9. [object Object]

  • Users: 450+ million monthly active users
  • Best for: Visual discovery, lifestyle content, e-commerce
  • Key features: Pins, boards, shopping features
  • Demographics: Female-dominated, interested in lifestyle and DIY

10. [object Object]

  • Users: 430+ million monthly active users
  • Best for: Community discussions, niche interests, content sharing
  • Key features: Subreddits, upvoting, commenting
  • Demographics: Tech-savvy, discussion-oriented users

Professional and Business Platforms (11-25)

11. [object Object]

  • Users: 150+ million monthly active users
  • Best for: Gaming communities, team communication
  • Key features: Voice/video chat, servers, bots

12. [object Object]

  • Users: 12+ million daily active users
  • Best for: Team collaboration, workplace communication
  • Key features: Channels, direct messaging, file sharing

13. [object Object]

  • Users: 250+ million monthly active users
  • Best for: Enterprise communication, video conferencing
  • Key features: Video calls, file collaboration, integration

14. [object Object]

  • Users: 300+ million daily meeting participants
  • Best for: Video conferencing, webinars, virtual events
  • Key features: Video meetings, screen sharing, recordings

15. [object Object]

  • Users: 10+ million users
  • Best for: Audio conversations, networking
  • Key features: Live audio rooms, follow speakers

16. [object Object]

  • Users: 700+ million monthly active users
  • Best for: Private messaging, large group chats
  • Key features: Secret chats, channels, bots

17. [object Object]

  • Users: 100+ million downloads
  • Best for: Private, secure messaging
  • Key features: End-to-end encryption, disappearing messages

18. [object Object]

  • Users: 1+ million active users
  • Best for: Decentralized social networking
  • Key features: Open-source, federated network

19. [object Object]

  • Users: 20+ million users
  • Best for: Creative portfolio showcase
  • Key features: Portfolio hosting, creative discovery

20. [object Object]

  • Users: 12+ million designers
  • Best for: Design inspiration, creative networking
  • Key features: Design showcase, job board

21. [object Object]

  • Users: 6+ million users
  • Best for: Startup networking, investment
  • Key features: Company profiles, funding information

22. [object Object]

  • Users: 5+ million users
  • Best for: Product launches, tech community
  • Key features: Product discovery, maker community

23. [object Object]

  • Users: 20+ million members
  • Best for: Professional networking in Europe
  • Key features: Career networking, job searching

24. [object Object]

  • Users: 10+ million members
  • Best for: Professional networking in Europe/Africa
  • Key features: Business networking, recruitment

25. [object Object]

  • Users: 20+ million researchers
  • Best for: Academic networking, research sharing
  • Key features: Research publication, academic collaboration

Video and Entertainment Platforms (26-45)

26. [object Object]

  • Users: 140+ million monthly active users
  • Best for: Live streaming, gaming content
  • Key features: Live streaming, chat, subscriptions

27. [object Object]

  • Users: 260+ million users
  • Best for: High-quality video hosting, creative content
  • Key features: HD video hosting, customization

28. [object Object]

  • Users: 300+ million monthly users
  • Best for: Video sharing, European markets
  • Key features: Video hosting, monetization

29. [object Object]

  • Users: 80+ million monthly active users
  • Best for: Alternative video platform
  • Key features: Video sharing, creator monetization

30. [object Object]

  • Users: 10+ million monthly visits
  • Best for: Decentralized video sharing
  • Key features: Peer-to-peer video hosting

31. [object Object]

  • Users: Part of Instagram ecosystem
  • Best for: Long-form vertical video
  • Key features: Extended video content on Instagram

32. [object Object]

  • Users: Part of YouTube ecosystem
  • Best for: Short-form video content
  • Key features: Vertical short videos

33. [object Object]

  • Status: Discontinued but legacy content remains
  • Historical significance: Pioneered short-form video

34. [object Object]

  • Status: Merged with TikTok
  • Historical significance: Early short-form video platform

35. [object Object]

  • Status: Discontinued by Twitter
  • Historical significance: Live streaming pioneer

36. [object Object]

  • Users: Enterprise-focused
  • Best for: Professional live streaming
  • Key features: High-quality streaming, analytics

37. [object Object]

  • Users: Acquired by IBM
  • Best for: Enterprise video streaming
  • Key features: Professional broadcasting

38. [object Object]

  • Users: Part of Facebook ecosystem
  • Best for: Real-time engagement, events
  • Key features: Live video broadcasting

39. [object Object]

  • Users: Part of Instagram ecosystem
  • Best for: Real-time audience engagement
  • Key features: Live streaming with audience interaction

40. [object Object]

  • Users: Part of LinkedIn ecosystem
  • Best for: Professional live content
  • Key features: Business-focused live streaming

41. [object Object]

  • Users: Part of X/Twitter ecosystem
  • Best for: Live audio conversations
  • Key features: Real-time audio discussions

42. [object Object]

  • Users: Part of Facebook ecosystem
  • Best for: Gaming content, live streaming
  • Key features: Game streaming, gaming community

43. [object Object]

  • Users: Part of YouTube ecosystem
  • Best for: Gaming content creation
  • Key features: Gaming-focused features

44. [object Object]

  • Status: Discontinued by Microsoft
  • Historical significance: Gaming streaming platform

45. [object Object]

  • Users: 1+ million users
  • Best for: Live streaming, entertainment
  • Key features: Social broadcasting, gaming

Niche and Regional Platforms (46-75)

46. [object Object]

  • Users: 1.3+ billion monthly active users
  • Best for: Chinese market, super app functionality
  • Key features: Messaging, payments, mini-programs

47. [object Object]

  • Users: 550+ million monthly active users
  • Best for: Chinese microblogging
  • Key features: Microblogging, social networking

48. [object Object]

  • Users: 178+ million monthly active users
  • Best for: Asian markets, messaging
  • Key features: Messaging, stickers, services

49. [object Object]

  • Users: 47+ million monthly active users
  • Best for: South Korean market
  • Key features: Messaging, voice calls, games

50. [object Object]

  • Users: 97+ million monthly active users
  • Best for: Russian and Eastern European markets
  • Key features: Social networking, music, video

51. [object Object]

  • Users: 71+ million monthly active users
  • Best for: Russian-speaking users
  • Key features: Social networking, games

52. [object Object]

  • Users: 517+ million monthly active users
  • Best for: Chinese social networking
  • Key features: Blogging, photo sharing

53. [object Object]

  • Users: 300+ million users
  • Best for: Chinese discussion forums
  • Key features: Topic-based discussions

54. [object Object]

  • Users: 600+ million daily active users
  • Best for: Chinese short-form video (TikTok equivalent)
  • Key features: Short videos, live streaming

55. [object Object]

  • Users: 300+ million daily active users
  • Best for: Chinese short-form video
  • Key features: Video sharing, live streaming

56. [object Object]

  • Users: 200+ million monthly active users
  • Best for: Chinese lifestyle and shopping
  • Key features: Social commerce, lifestyle content

57. [object Object]

  • Users: Declining user base
  • Best for: Chinese social networking (historical)
  • Key features: Social networking, games

58. [object Object]

  • Status: Discontinued
  • Historical significance: Early social networking pioneer

59. [object Object]

  • Users: Minimal active users
  • Historical significance: Early social networking giant

60. [object Object]

  • Status: Discontinued by Google
  • Historical significance: Popular in Brazil and India

61. [object Object]

  • Users: Limited active users
  • Historical significance: Early social gaming platform

62. [object Object]

  • Users: Minimal active users
  • Historical significance: Popular among teens in 2000s

63. [object Object]

  • Users: 10k+ active users
  • Best for: Decentralized social networking
  • Key features: Open-source, federated

64. [object Object]

  • Users: 1+ million accounts
  • Best for: Privacy-focused social networking
  • Key features: Decentralized, privacy-first

65. [object Object]

  • Users: 1+ million users
  • Best for: Artist community, ad-free environment
  • Key features: Clean design, artist focus

66. [object Object]

  • Users: 20+ million users
  • Best for: Privacy-focused social networking
  • Key features: No ads, privacy protection

67. [object Object]

  • Users: Variable (platform instability)
  • Best for: Alternative social networking
  • Key features: Free speech focus

68. [object Object]

  • Users: 1+ million users
  • Best for: Alternative social networking
  • Key features: Free speech platform

69. [object Object]

  • Users: 1+ million downloads
  • Best for: Political discussion
  • Key features: Twitter-like interface

70. [object Object]

  • Users: 1+ million users
  • Best for: Political discussion
  • Key features: Social networking, free speech

71. [object Object]

  • Users: 2+ million users
  • Best for: Decentralized social networking
  • Key features: Blockchain-based, crypto rewards

72. [object Object]

  • Users: 1+ million users
  • Best for: Cryptocurrency-based social media
  • Key features: Blockchain rewards, content creation

73. [object Object]

  • Users: Limited adoption
  • Best for: Blockchain social networking
  • Key features: Cryptocurrency integration

74. [object Object]

  • Users: Limited adoption
  • Best for: Cryptocurrency social media
  • Key features: Creator coins, speculation

75. [object Object]

  • Users: 1+ million users
  • Best for: Alternative to Twitter
  • Key features: Chronological timeline, no algorithm

Specialized and Dating Platforms (76-100)

76. [object Object]

  • Users: 75+ million monthly active users
  • Best for: Dating, casual connections
  • Key features: Swipe matching, geolocation

77. [object Object]

  • Users: 42+ million monthly active users
  • Best for: Dating, women-first approach
  • Key features: Women message first, BFF mode

78. [object Object]

  • Users: 23+ million users
  • Best for: Serious relationships
  • Key features: Detailed profiles, conversation starters

79. [object Object]

  • Users: 10+ million users
  • Best for: Quality over quantity dating
  • Key features: Curated matches, limited daily matches

80. [object Object]

  • Users: 50+ million registered users
  • Best for: Compatibility-based dating
  • Key features: Detailed questionnaires, matching algorithms

81. [object Object]

  • Users: 15+ million subscribers
  • Best for: Serious relationship seekers
  • Key features: Comprehensive profiles, advanced search

82. [object Object]

  • Users: 10+ million active users
  • Best for: Long-term relationships, marriage
  • Key features: Compatibility matching, guided communication

83. [object Object]

  • Users: 13+ million users
  • Best for: LGBTQ+ dating and social networking
  • Key features: Location-based matching, community features

84. [object Object]

  • Users: 7+ million users
  • Best for: LGBTQ+ women and non-binary individuals
  • Key features: Dating and friendship, community events

85. [object Object]

  • Users: 75+ million users
  • Best for: Neighborhood social networking
  • Key features: Local community discussions, recommendations

86. [object Object]

  • Users: 35+ million members
  • Best for: Local interest groups, events
  • Key features: Event organization, interest-based groups

87. [object Object]

  • Users: 300+ million registered users
  • Best for: Event discovery and promotion
  • Key features: Event creation, ticket sales

88. [object Object]

  • Users: 50+ million monthly active users
  • Best for: Location sharing, local discovery
  • Key features: Check-ins, location recommendations

89. [object Object]

  • Users: 178+ million unique visitors monthly
  • Best for: Business reviews, local discovery
  • Key features: Reviews, ratings, local search

90. [object Object]

  • Users: Billions of searches
  • Best for: Business listings, local SEO
  • Key features: Business profiles, reviews, posts

91. [object Object]

  • Users: 90+ million members
  • Best for: Book lovers, reading communities
  • Key features: Book tracking, reviews, recommendations

92. [object Object]

  • Users: 30+ million users
  • Best for: Music social networking
  • Key features: Music tracking, recommendations, social features

93. [object Object]

  • Users: 61+ million registered users
  • Best for: Art community, creative showcase
  • Key features: Art galleries, critiques, communities

94. [object Object]

  • Users: 100+ million users
  • Best for: Photo sharing, photography community
  • Key features: Photo hosting, groups, licensing

95. [object Object]

  • Users: 15+ million users
  • Best for: Professional photography showcase
  • Key features: High-quality photo sharing, licensing

96. [object Object]

  • Users: 2+ million users
  • Best for: Professional photo hosting
  • Key features: Custom galleries, e-commerce

97. [object Object]

  • Users: 100k+ users
  • Best for: Professional highlight sharing
  • Key features: Achievement tracking, professional networking

98. [object Object]

  • Users: 1+ million professionals
  • Best for: Anonymous professional discussions
  • Key features: Industry-specific conversations, anonymity

99. [object Object]

  • Users: 5+ million professionals
  • Best for: Anonymous workplace discussions
  • Key features: Company reviews, salary discussions

100. [object Object]

  • Users: 70+ million monthly users
  • Best for: Company reviews, salary information
  • Key features: Employee reviews, job search, salary data

Choosing the Right Platforms for Your Goals

For Business Marketing:

  • Facebook, Instagram, LinkedIn - Broad reach and business tools
  • YouTube, TikTok - Video content and younger audiences
  • X (Twitter) - Real-time engagement and news

For Creative Professionals:

  • Instagram, Pinterest - Visual content showcase
  • Behance, Dribbble - Portfolio and networking
  • YouTube, Vimeo - Video content and tutorials

For B2B Companies:

  • LinkedIn - Professional networking and lead generation
  • X (Twitter) - Thought leadership and industry discussions
  • YouTube - Educational content and demonstrations

For Local Businesses:

  • Facebook, Instagram - Local community engagement
  • Google My Business - Local search visibility
  • Nextdoor - Neighborhood connections

For E-commerce:

  • Instagram, Pinterest - Product discovery and shopping
  • Facebook - Advertising and customer service
  • TikTok - Product demonstrations and viral marketing

Platform Selection Strategy

Consider Your Audience:

  1. Demographics - Age, location, interests
  2. Behavior - How they consume content
  3. Platform usage - Where they spend time

Evaluate Your Resources:

  1. Content creation capacity - What can you consistently produce?
  2. Time availability - How many platforms can you manage?
  3. Budget - Organic vs. paid promotion needs

Start Small and Scale:

  1. Choose 2-3 platforms to start
  2. Master those platforms before expanding
  3. Measure results and optimize
  4. Gradually add platforms based on success

The social media landscape is constantly evolving. Focus on platforms where your audience is most active and where you can create valuable, consistent content rather than trying to be everywhere at once.

For tools to help manage multiple social media platforms efficiently, explore our social media management tools and platform-specific guides to build your presence strategically.

Was this article helpful?

Let us know what you think!

#SocialMedia#ContentStrategy#DigitalMarketing

📚 Continue Learning

More articles to boost your social media expertise