Why 96% of B2B Sales Messages Never Get a Response
Generate channel-optimized B2B sales messages for LinkedIn, email, SMS, and voicemail. Get 5-8 proven variations with psychology-backed strategies that actually get replies.
Generate Sales Messages
What topic or challenge do you want to discuss with them?
LinkedIn Best Practices
- •Connection requests: Under 300 chars, no pitch
- •InMail: Compelling subject + value-first message
- •Reference their content or mutual connections
- •InMail response rate: 18-25% when personalized
Email Best Practices
- •Keep emails 100-150 words maximum
- •Subject line under 50 characters
- •One clear CTA per email
- •Response rate: 8-15% with personalization
Voicemail Best Practices
- •Keep voicemails under 30 seconds
- •Pattern interrupt opening ("I know you didn't call...")
- •Repeat name and number twice (slowly)
- •Callback rate: 2-5% (higher with multi-channel approach)
Multi-Channel Outreach Strategy
Day 1: LinkedIn Connection Request
Start with LinkedIn - mention mutual interest, no pitch. Build relationship first.
Day 3: Personalized Email
Send value-first email. Reference company/role, share insight or case study.
Day 7: LinkedIn Message (if connected)
If they accepted LinkedIn request, send InMail with different angle. Reference their content.
Day 10: Follow-Up Email
Add new value - different case study, data point, or helpful resource. Don't just "bump."
Day 14: Phone Call + Voicemail
Call during optimal times (Tue-Thu, 10-11am or 4-5pm). Leave 30-second value-focused voicemail.
Day 21: Breakup Email
"Last email" approach. "Should I close your file?" Often gets response due to FOMO.
FAQs
Which channel has the best B2B response rate?▼
LinkedIn InMail has the highest B2B response rates (18-25%) followed by personalized email (8-15%), LinkedIn connection requests with messages (10-20%), and cold calls/voicemails (2-5%). SMS works best for warm leads with prior permission. The best channel depends on your ICP, sales cycle, and existing relationships.
How long should a LinkedIn connection request message be?▼
LinkedIn connection requests have a 300-character limit. Keep messages to 200-250 characters to avoid truncation. Focus on: 1) Why you're connecting (mutual interest, shared connection), 2) Brief context about you, 3) No immediate pitch. Build the relationship first, sell later.
Can I send SMS messages to B2B prospects?▼
Yes, but with strict rules: 1) Only to prospects who gave permission (opt-in), 2) Include clear opt-out (Reply STOP), 3) Use for time-sensitive, high-value messages only, 4) Keep under 160 characters, 5) Send during business hours only. SMS works best for warm leads, meeting reminders, or urgent follow-ups—not cold outreach.
What makes a voicemail script effective?▼
Effective voicemail scripts: 1) 30 seconds max, 2) Pattern interrupt opening ('I know you didn't call me...'), 3) Clear reason to call back (specific value), 4) Repeat your name and number twice (slowly), 5) Conversational tone (not scripted-sounding), 6) Leave callback number at beginning AND end. Most voicemails get deleted in 5 seconds—hook them fast.
Should I personalize every message?▼
Yes, but scale intelligently. Tier your personalization: Tier 1 (high-value accounts): Deep research + custom message (10+ min per message). Tier 2 (mid-value): Template + 3 personalization points (company, role, recent news - 3-5 min). Tier 3 (volume): Template + first name + industry (1 min). Personalized messages get 2.5x better response rates.
How many follow-up messages should I send?▼
Send 5-8 touchpoints across multiple channels over 2-3 weeks. Sequence example: Day 1 (LinkedIn request), Day 3 (Email), Day 7 (LinkedIn message if connected), Day 10 (Email #2), Day 14 (Voicemail + email), Day 21 (Final breakup email). 80% of sales require 5+ touches, but 44% of reps give up after one attempt. Vary your message angle and value each time.
Complete Your Social Media Toolkit
Maximize your social media success with our other free tools
Agency Client Acquisition Tool
Generate complete client acquisition strategies for agencies
Cold Email Generator for B2B
Generate high-converting B2B cold emails instantly
Client Outreach Template Library
Get ready-to-use outreach templates for every channel
LinkedIn Outreach Message Generator
Create personalized LinkedIn messages that get replies
Prospecting Script Generator
Build complete prospecting and discovery call scripts
B2B Email Subject Line Generator
Generate high-open-rate email subject lines