Free AI LinkedIn Outreach Message Generator

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LinkedIn Outreach Stats

  • Personalized messages get 30-40% response rates vs 5-10% for generic
  • Connection requests with notes are accepted 3x more than without
  • Messages under 300 characters get 50% more responses
  • Follow-up messages increase response rates by 30%
  • Value-first approaches outperform sales pitches by 70%

Outreach Best Practices

  • Reference something specific about them or their company
  • Lead with value and relevance, not a pitch
  • Make it about them, not about you
  • Include one clear, low-friction call-to-action
  • Follow up 2-3 times with different angles. For email follow-ups, use our B2B Email Subject Line Generator to craft compelling subject lines

LinkedIn Message Types

Connection Requests

Personalized notes under 300 characters

InMail

Premium outreach to 2nd/3rd connections

Direct Messages

Follow-up with existing connections

Follow-Ups

Re-engagement and persistence messages

Frequently Asked Questions

What's the best way to start a LinkedIn outreach message?

Start with a specific observation about them or their company, not a generic compliment. Reference their recent post, company news, or a specific challenge in their role. Avoid starting with "I saw your profile" or "Great to connect!" — these signal mass outreach. The best openers show you've done research and have a legitimate reason to reach out.

How long should a LinkedIn connection request message be?

Keep connection request notes under 300 characters (LinkedIn's limit). For InMail and DMs, aim for 300-500 characters for best response rates. Busy professionals scan messages in seconds — if it looks like a wall of text, they'll skip it. One short paragraph is ideal.

Should I pitch my product in the first LinkedIn message?

No! Lead with value, not a sales pitch. The first message should focus on starting a conversation, offering something useful, or finding common ground. Save the pitch for later after you've established rapport. Messages that pitch immediately have 50-70% lower response rates than value-first approaches.

How many follow-up messages should I send on LinkedIn?

Send 2-3 follow-ups spaced 3-4 days apart before giving up. Many decision-makers miss the first message. Follow-ups should add new value or take a different angle, not just say "bumping this up." A good sequence: 1) Initial outreach, 2) Share relevant content, 3) Different angle, 4) "Breaking up" message. Persistence works when done respectfully.

📬 Expand Beyond LinkedIn

LinkedIn is just one channel. Get ready-to-use templates for email, phone, and other channels with our Client Outreach Template Library. Or create B2B cold emails with our Cold Email Generator.

Need a complete client acquisition system? Try our Agency Client Acquisition Tool for outreach strategies, discovery frameworks, pricing models, and referral programs.

How to Write LinkedIn Outreach Messages That Get Responses

LinkedIn outreach is about starting conversations, not making sales. The messages that get the highest response rates share common traits: they're personalized, value-focused, and make it easy to respond.

The Anatomy of a High-Converting LinkedIn Message

  1. 1. The Hook (First Line): Reference something specific about them—a recent post, company news, or mutual connection. Never start with "I saw your profile."
  2. 2. The Value Proposition: One sentence explaining why reaching out is relevant to THEM. Focus on their world, not yours.
  3. 3. The Soft CTA: A low-commitment ask like "Worth a quick chat?" or "Open to connecting?" Avoid asking for 30-minute calls in the first message.

LinkedIn Connection Request Character Limit

LinkedIn connection requests are limited to 300 characters (including spaces). This means you need to be concise. InMail messages can be longer—up to 1,900 characters for the subject and 1,900 for the body—but shorter messages (under 500 characters) typically get better response rates.

When to Send LinkedIn Outreach Messages

  • Best days: Tuesday, Wednesday, and Thursday
  • Best times: 8-10 AM, 12-2 PM, or 5-7 PM (recipient's local time)
  • Avoid: Monday mornings (inbox overload) and Friday afternoons (weekend mindset)

Follow-Up Strategy

Most responses come from follow-up messages, not the initial outreach. A good sequence:

  • Day 0: Initial outreach message
  • Day 3-4: Value-add follow-up (share relevant content)
  • Day 7-10: Different angle follow-up
  • Day 14-21: "Breaking up" final message

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