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Personalized notes under 300 characters
Premium outreach to 2nd/3rd connections
Follow-up with existing connections
Re-engagement and persistence messages
Start with a specific observation about them or their company, not a generic compliment. Reference their recent post, company news, or a specific challenge in their role. Avoid starting with "I saw your profile" or "Great to connect!" — these signal mass outreach. The best openers show you've done research and have a legitimate reason to reach out.
Keep connection request notes under 300 characters (LinkedIn's limit). For InMail and DMs, aim for 300-500 characters for best response rates. Busy professionals scan messages in seconds — if it looks like a wall of text, they'll skip it. One short paragraph is ideal.
No! Lead with value, not a sales pitch. The first message should focus on starting a conversation, offering something useful, or finding common ground. Save the pitch for later after you've established rapport. Messages that pitch immediately have 50-70% lower response rates than value-first approaches.
Send 2-3 follow-ups spaced 3-4 days apart before giving up. Many decision-makers miss the first message. Follow-ups should add new value or take a different angle, not just say "bumping this up." A good sequence: 1) Initial outreach, 2) Share relevant content, 3) Different angle, 4) "Breaking up" message. Persistence works when done respectfully.
LinkedIn is just one channel. Get ready-to-use templates for email, phone, and other channels with our Client Outreach Template Library. Or create B2B cold emails with our Cold Email Generator.
Need a complete client acquisition system? Try our Agency Client Acquisition Tool for outreach strategies, discovery frameworks, pricing models, and referral programs.
LinkedIn outreach is about starting conversations, not making sales. The messages that get the highest response rates share common traits: they're personalized, value-focused, and make it easy to respond.
LinkedIn connection requests are limited to 300 characters (including spaces). This means you need to be concise. InMail messages can be longer—up to 1,900 characters for the subject and 1,900 for the body—but shorter messages (under 500 characters) typically get better response rates.
Most responses come from follow-up messages, not the initial outreach. A good sequence:
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