Get 3 proven follow-up message templates that actually get responses. Stop losing leads to silence - 80% of sales require 5+ follow-ups, but most people give up after just 1. Perfect for sales outreach, freelancers, and agencies.
Helps create more relevant follow-up messages
Remind them who you are
Give them something useful
Space messages strategically
Make next step clear
Research shows 80% of sales require 5+ follow-ups, but most salespeople give up after 1-2. For cold outreach, send 3-5 follow-ups spaced 3-7 days apart. For warm leads, 2-3 follow-ups are usually sufficient. Always end with a "breakup email" that gives them permission to opt out - these often get responses.
For email follow-ups, Tuesday-Thursday between 9-10 AM or 2-3 PM in the recipient's timezone works best. For LinkedIn, try 7-8 AM or 5-6 PM during commute times. For SMS/WhatsApp, 10 AM-2 PM on weekdays. Avoid Mondays (inbox overload) and Fridays (weekend mode).
Common reasons: 1) Generic messages that could go to anyone, 2) Not providing new value in each follow-up, 3) Too pushy or salesy tone, 4) Following up too quickly or too slowly, 5) Wrong channel for your audience. The fix: personalize heavily, lead with value, and use the right platform.
Effective follow-up subject lines: "Quick question about [specific topic]", "Resource for [their company]", "Noticed something about [their situation]", "[Mutual connection] suggested I reach out", "Closing the loop on [topic]". Avoid: "Following up", "Checking in", "Did you see my last email?" - these get ignored.
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