Course Launch Social Media Plan Generator
Generate a complete 90-day launch strategy that fills your course. From pre-launch authority building to post-launch nurturing - all the posts you need.
Plan Your Course Launch
Why Most Course Launches Flop (And The One Thing That Fixes It)
You post "My course is open! Link in bio 🎉" after weeks of silence. 3 people sign up. You're confused, discouraged, and wondering if anyone even wants what you created.
The problem isn't your course. It's that you skipped the pre-launch. This tool generates the complete 90-day strategy that successful course creators use.
Pre-launch, launch week, post-launch
Strategic content for each phase
Complete launch timeline
The 3-Phase Course Launch Framework (2025 Edition)
Phase 1: Pre-Launch (60 Days Before)
Goal: Build authority, create awareness, establish demand BEFORE you ask for money.
- • Authority building: Share expertise, case studies, your methodology
- • Problem awareness: Help audience realize they have this problem
- • Story seeding: Plant your origin story, why this matters to you
- • Value bombs: Give away free content that proves you can help
- • Tease the solution: Hint at what's coming without revealing everything
This phase makes or breaks your launch. Skip it = empty cart. Do it right = waitlist before you even open.
Phase 2: Launch Week (7 Days Open Cart)
Goal: Drive enrollments, overcome objections, create urgency.
- • Day 1: Launch announcement (doors open!)
- • Days 2-3: Social proof, testimonials, early wins
- • Days 4-5: FAQ posts addressing every objection
- • Day 6: Countdown/urgency (24 hours left)
- • Day 7: Last chance reminder + close
Post 1-2x daily during launch week. This is the only time daily posting is required.
Phase 3: Post-Launch (23 Days After Close)
Goal: Nurture non-buyers for next round, celebrate students, maintain momentum.
- • Student wins: Share early results and transformations
- • Behind-the-scenes: Show what teaching/delivery looks like
- • Waitlist invite: Plant seeds for next cohort
- • Continue value: Keep providing free content (don't disappear)
Most creators stop posting after they close the cart. Big mistake. Post-launch builds your next launch.
Course Launch Content Strategy That Actually Converts
- ✓ Start pre-launch 60-90 days before cart opens: This isn't too early. It's necessary. Build trust first, sell later
- ✓ Use the "Invisible Launch" method: Don't say "course coming soon" for 60 days. Build authority around the topic, then launch when ready
- ✓ Address objections before launch day: Price, time, "can I really do this?" - answer these in pre-launch content
- ✓ Show results, not features: Nobody cares about "8 modules and 40 videos." They care about the transformation
- ✓ Use countdown and scarcity ethically: Real deadlines, limited bonuses, cohort capacity limits - these work if they're true
- ✓ Email drives the majority of sales: Use social to build your email list pre-launch, then launch to email. Social supports, email converts
Need help with landing pages? Try our landing page copy generator.
Launch Timeline Comparison: What Works in 2025
90-Day Launch (Recommended)
BEST RESULTS60 days pre-launch + 7 days open + 23 days post-launch
Best for: First launch, cold audience, high-ticket programs ($500+)
Most time to build trust and authority before asking for the sale
60-Day Launch
30 days pre-launch + 7 days open + 23 days post-launch
Best for: Warm audience, second launch, mid-ticket ($200,$500)
Solid approach when audience already knows your expertise
30-Day Sprint Launch
14 days pre-launch + 7 days open + 9 days post-launch
Best for: Hot audience, repeat launch, lower-priced offerings
Risky for first launches, works best with engaged audiences
*Based on common patterns in course launches. Results vary by niche, audience, and offer.
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