10 Activity Ideas Parents Love Seeing

Why Activity Posts Work Better Than Random Photos

Parents choosing childcare want proof their child will learn and grow. Random kid photos don't answer that question. Activity posts do.

When parents see learning in action, they picture their own child there. That's what fills enrollment forms.

What Parents Look For in Daycare Content

• Learning moments: Circle time, literacy activities, hands-on projects
• Development milestones: Fine motor skills, social interaction, problem-solving
• Curriculum proof: Not just play, intentional educational activities
• Teacher quality: How staff guides learning and supports children
• Daily life: What actually happens during the 8-hour day

Your Weekly Posting Schedule

Post 3-5 times per week. Here's what works:

• Monday: This week's learning theme
• Tuesday/Wednesday: Activity videos or photos with development explanations
• Thursday: Parent tip or upcoming event
• Friday: Weekly recap or child spotlight
• Weekend: Why choose us post with enrollment CTA

Need a complete strategy? Our daycare social media plan generator creates your full 4-week content calendar.

Instagram vs Facebook for Daycares

Instagram brings new families:

• Use Reels for activity videos
• Post Stories for daily updates
• Feed posts for major announcements
• Hashtags: #preschoolactivities #daycarelife #earlychildhoodeducation

Facebook keeps current families engaged:

• Weekly photo albums
• Event reminders
• Policy updates
• Private parent groups

Use our content calendar generator to plan posts across both platforms.

Photo Permission Rules

Always get signed release forms during enrollment. Best practices:

• Never tag children's names publicly
• Get explicit permission for spotlight posts
• Use group shots when possible
• Offer private portals for personal photos

Enrollment Season Strategy

August through December is peak enrollment season. Parents finalize childcare by summer for fall starts.

During this period, post:

• Virtual facility tours
• Parent testimonials
• Teacher credentials
• Available spots with urgency
• Your unique curriculum approach

Complete Childcare Marketing Tools

Build your full marketing system:

• 4-Week Social Media Strategy — Monthly content plan
• Caption Generator — Write engaging copy
• Content Calendar — Schedule your posts
• Instagram Calendar Template — Organize visually
• Hook Generator — Craft attention-grabbing openers