The 4-Week Strategy That Fills Your Waitlist

How This Strategy Fills Your Enrollment

Random posting doesn't answer parent questions. Strategic posting does. Parents choosing childcare need proof across four areas. Your monthly plan addresses each one.

What Parents Need to See (Week by Week)

• Week 1, Learning & Development: Curriculum in action, activities, educational approach
• Week 2, Trust & Credentials: Staff qualifications, training certificates, experience
• Week 3, Parent Communication: How you keep families informed and involved
• Week 4, Safety & Quality: Ratios, cleanliness, security, care standards

Each week builds trust. By week four, parents have seen everything they need to schedule a tour.

Bringing Your Strategy to Life

Generated your 4-week plan? Now create the actual content:

• Activity Post Idea Generator — 10 ready-to-film ideas per week
• Caption Generator — Write engaging parent-focused captions
• Content Calendar — Schedule posts across the month

The 3-5-1 Posting Formula

Post 3-5 times per week. Follow this split:

• 3-4 value posts: Educational activities, staff spotlights, parent tips
• 1 enrollment post: Tour CTA, spot availability, registration deadline

This keeps content helpful while driving enrollment actions.

Platform Strategy

Instagram for new families:

• Reels: 15-30 second activity videos
• Stories: Behind-the-scenes daily content
• Feed: Polished announcement posts
• Highlights: Save tours, curriculum, reviews

Facebook for current families:

• Weekly photo albums
• Event and policy updates
• Private parent groups
• Detailed program information

Use our Instagram content calendar to plan Reels and Stories in advance.

Converting Followers to Enrollments

Your content brings attention. These convert it:

• Link in bio: Direct to tour booking (not homepage)
• Story highlights: Virtual Tour, Meet Teachers, Reviews, Curriculum
• DM quick replies: Hours, availability, tuition answers
• CTA frequency: Every 4-5 posts include "Schedule tour" or "Spots available"

Urgent Enrollment Strategy

Need to fill spots fast? Shift your entire 4-week plan:

• Week 1: Virtual facility tour video
• Week 2: Parent testimonial series
• Week 3: Staff introduction posts
• Week 4: Limited availability urgency posts

Enrollment Season Calendar

August-October (Fall Peak):

Parents finalize childcare by summer. Go heavy on virtual tours, testimonials, and spot availability.

January-March (Spring Enrollment):

Focus on mid-year openings and flexible start dates. New Year messaging works well.

April-June (Summer Programs):

Promote summer care to attract families who convert to year-round.

Photo Permission Rules

Get signed release forms at enrollment. Specify usage:

• Public social media marketing
• Website and promotional materials
• Child's first name (or anonymous option)
• Revocation process

For spotlight posts, get explicit verbal permission beyond blanket releases.

Complete Childcare Marketing System

Build your full toolkit:

• Activity Post Ideas — 10 ideas per generation
• Caption Generator — Parent-focused copy
• Content Calendar — Monthly scheduling
• Instagram Calendar — Visual planning
• Hook Generator — Attention-grabbing openers
• Content Planning Tool — Quarterly campaigns