Facebook Sponsored Post Rates: What You Need to Know
Average Rates by Page Size
- 10K-50K likes: $50-500/post
- 50K-100K likes: $500-1,500/post
- 100K-500K likes: $1,500-7,500/post
- 500K-1M likes: $7,500-15,000/post
- 1M+ likes: $15,000+/post
Why Facebook Rates Matter
- ✓ Facebook has older, higher-income demographic
- ✓ Strong for B2B and local business marketing
- ✓ Video content performs exceptionally well
- ✓ Facebook Live commands premium rates
- ✓ Groups offer unique engagement opportunities
Note: Facebook sponsored post rates are typically 30-40% lower than Instagram due to lower organic reach. However, Facebook's older demographic and better targeting options can justify premium pricing for certain niches.
Facebook Content Type Pricing Guide
Standard Posts
Text + image posts. Quick to create, good for simple brand mentions.
- • Easiest to produce
- • Lower engagement
- • Best for awareness campaigns
Video Posts
Edited video content. Higher production value, better engagement.
- • More production time
- • 3x better engagement
- • Ideal for product demos
Facebook Live
Live streaming sessions. Maximum engagement, real-time interaction.
- • Highest engagement
- • Priority in newsfeed
- • Perfect for Q&As, launches
How Facebook Rates Compare to Other Platforms
| Platform | Avg Rate (100K) | Engagement | Best For |
|---|---|---|---|
| $750-3,750 | 0.5-1.5% | B2B, Local, 35+ age | |
| $1,000-5,000 | 1-3% | Lifestyle, Visual brands | |
| TikTok | $500-2,500 | 3-9% | Gen Z, Entertainment |
| $1,250-6,250 | 1-3% | B2B, Professional |
Maximizing Your Facebook Sponsored Post Rates
✅ Rate-Boosting Strategies
- ✓ Build engaged Facebook Groups, Community access adds 30-50% value
- ✓ Offer Facebook Live sessions, Live content commands 50% premium
- ✓ Show detailed analytics, Prove audience demographics and engagement
- ✓ Bundle with Instagram, Cross-platform packages are worth more
- ✓ Highlight mature audience, 35+ demographic has higher spending power
- ✓ Offer boosted post options, Charge extra for paid promotion budget
❌ Common Pricing Mistakes
- ✗ Charging same as Instagram, Facebook rates are typically 30% lower
- ✗ Ignoring low reach, Factor in Facebook's declining organic reach
- ✗ Not charging for boosting, Paid promotion should be separate line item
- ✗ Overlooking video value, Video posts deserve 30% premium
- ✗ Forgetting Groups access, Group posts are worth significantly more
- ✗ Skipping usage rights, Always negotiate separate ad usage fees
Frequently Asked Questions
How much should I charge for a Facebook sponsored post?
Charge $5-75 per 1,000 page likes as a baseline. For a page with 50K likes, expect $250-3,750 per post depending on engagement rate, page type, and content format. Business pages and video content command premium rates.
Why are Facebook rates lower than Instagram?
Facebook sponsored posts typically cost 30-40% less than Instagram due to lower organic reach and engagement rates. However, Facebook's older demographic (35+) and better B2B targeting can justify premium pricing for certain industries.
Should I charge more for Facebook Live?
Yes! Facebook Live should command 50% premium over standard posts. Live content receives priority in newsfeeds, generates 6x more engagement, and requires real-time presence, justifying the higher rate.
How do Facebook Groups affect pricing?
Access to engaged Facebook Groups adds significant value. Charge 30-50% more if brands want posts in your group, as group members typically have 3-5x higher engagement than regular page followers.
Should I charge for promoting the post with paid ads?
Yes, if brands want you to use your ad account to promote the post with paid advertising, this should be a separate line item. Charge your base rate for organic posting, then add a management fee (typically 15-20% of ad spend) for paid promotion.
What's a good engagement rate for Facebook pricing?
Facebook engagement rates are lower than other platforms. 0.5-1% is average, 1-2% is good, and 2%+ is excellent. High engagement (2%+) can increase your rates by 20-50% above baseline.
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