Marketing Budget Calculator
Calculate how much to spend on marketing based on your revenue, industry, and goals. Get a data-driven budget with allocation recommendations.
How It Works
Enter your revenue
Annual or projected
Select business stage
Startup to enterprise
Pick your industry
For accurate benchmarks
Get your budget
With allocation breakdown
Calculate Your Marketing Budget
Data-Driven Allocation
Budget recommendations based on industry benchmarks and best practices.
Goal-Aligned Spending
Allocation adjusts based on whether you're focused on awareness, leads, or sales.
Stage-Appropriate
Startups get different recommendations than established enterprises.
Marketing Budget Quick Tips
- 1.Start with 10-20% of revenue for most businesses
- 2.Startups should invest more (15-25%) to build awareness
- 3.Keep 10-15% flexible for testing and opportunities
- 4.Review quarterly and adjust based on performance
- 5.Track ROI by channel to optimize allocation
- 6.Don't spread too thin — focus on 2-3 key channels
Need Help Planning Your Marketing?
Use our Marketing Plan Generator to create a complete strategy, or track campaigns with our Campaign Checklist Generator.
For social media specific budgeting, try our Social Media Budget Calculator.
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