Holiday Posts Ready in 10 Seconds
Pick a holiday, get 4 ready-to-post updates for Instagram, Facebook, Stories, and TikTok. Fill your tables on the busiest days of the year.
Holiday Details
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Your Holiday Posts
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Why Holiday Marketing Is Critical For Restaurants
Holidays are peak dining seasons. Families celebrating, couples on date nights, office parties - your tables should be full. But only if people know you're open and ready to celebrate with them.
Restaurant social media marketing during holidays can make or break your quarter. Start posting 2-3 weeks before major holidays.
Top Revenue-Driving Restaurant Holidays
Valentine's Day
Why it's huge: Couples spend 2-3x normal check average on date night dining.
Start promoting 3 weeks early with prix fixe menus and reservation CTAs. Offer couples packages.
Mother's Day
Why it's huge: Busiest restaurant day of the year. Brunch reservations book weeks ahead.
Promote brunch specials and family packages. Create Instagram-worthy moments for guests.
Thanksgiving
Why it's huge: Families who don't want to cook at home seek dining alternatives.
Offer full Thanksgiving dinner packages. Post traditional + unique menu items with food captions.
New Year's Eve
Why it's huge: Premium pricing accepted. Guests expect special experience.
Christmas
Why it's huge: Office parties, family gatherings, gift card sales surge.
Promote gift cards early. Create festive atmosphere posts. Use Christmas captions throughout December.
Easter Sunday
Why it's huge: Second-biggest brunch day after Mother's Day.
Promote brunch buffets and family-style dining. Highlight kid-friendly options with content calendars.
Holiday Social Media Strategy
- • Announce special holiday menu or hours
- • Tease exclusive dishes with behind-the-scenes content
- • Open reservations and promote booking link
- • Use countdown graphics and Stories
- • Showcase full holiday menu with pricing
- • Share customer testimonials from past holidays
- • Highlight any limited-time offers or packages
- • Post professional food photos with holiday hashtags
- • "Almost fully booked!" scarcity messaging
- • Last-minute reservation reminders
- • Gift card promotions for holiday shoppers
- • Post daily Stories counting down
- • Morning greeting post: "Happy [Holiday]!"
- • Share real-time dining room atmosphere
- • Repost customer photos (with permission)
- • Thank guests for celebrating with you
Holiday Marketing Mistakes to Avoid
Don't wait until the week before. By then, customers have already made reservations elsewhere. Start promoting major holidays 3-4 weeks in advance.
"Happy Valentine's Day" without a call-to-action doesn't drive reservations. Always include: special menu, pricing, and how to book. Use our campaign generator for complete strategies.
Customers need to know: Are you open? What time? Do they need reservations? Make this crystal clear in every holiday post.
November-December is gift-giving season. Promote gift cards heavily. They bring new customers and guaranteed future revenue.
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