SaaS Metrics Dashboard - Track ALL Key Metrics
Track all the metrics that matter in one dashboard. Calculate MRR, ARR, LTV, CAC, churn rate, Quick Ratio, and unit economics. Get instant health insights on your SaaS business performance.
MRR, ARR, Customer count
LTV, CAC, Payback period
Automatic benchmarking
Metrics VCs care about
Enter Your Metrics
Total sales & marketing costs ÷ new customers
Your Dashboard
Fill in your metrics to see your dashboard
The SaaS Metrics That Got Us Funded ($2.5M Seed Round)
January 2025. We pitched 47 investors. Got rejected 46 times. The one yes came from an investor who asked one question: "What's your LTV:CAC ratio?" We said "3.2x". He said "Let's talk."
The 5 Metrics Every SaaS Must Track:
1. MRR/ARR: Recurring revenue. MRR × 12 = ARR. This is your growth trajectory.
2. Churn Rate: % customers who cancel monthly. Under 5% = good. Over 10% = fix retention immediately.
3. LTV (Lifetime Value): (ARPU × Gross Margin) ÷ Churn Rate. Total revenue per customer.
4. CAC (Customer Acquisition Cost): (Sales + Marketing costs) ÷ New customers. Cost to acquire one customer.
5. LTV:CAC Ratio: LTV ÷ CAC. Must be 3:1 or higher to scale profitably.
Investor Red Flags:
- LTV:CAC below 1: Losing money on every customer (death spiral)
- Churn above 10%: Leaky bucket, can't scale
- CAC payback >18 months: Running out of cash before recovering acquisition cost
- Negative Quick Ratio: Losing more MRR than gaining (shrinking)
Investor Green Lights (Fundable SaaS):
- LTV:CAC >3: Profitable unit economics, can scale with capital
- Churn <5%: Strong product-market fit, customers stay
- 40% Rule: Growth rate + profit margin >40% (e.g., 50% growth + -10% margin = 40)
- Quick Ratio >4: Rapidly growing, adding MRR faster than losing it
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