Analytics & Metrics Terms
Understand social media measurement with key analytics terms, KPIs, and metrics to track performance and improve your social media strategy.
Analytics & Metrics Terms
Important measurement concepts and KPIs for tracking social media performance and ROI
Social Media Algorithm: Make Friends with the Robots
Learn how to work WITH algorithms instead of fighting them. Simple tricks to get your content seen by more people.
Social Media Analytics: Track What Actually Matters for Your Business
InteractiveLearn which social media analytics to track, how to interpret the data, and how to use insights to improve your social media performance and business results.
Social Media Attribution: Complete Guide to Tracking Conversions Across Platforms in 2025
Master social media attribution with our complete guide. Learn attribution models, cross-platform tracking, measurement strategies, and tools to accurately connect social media efforts to business results.
Audience Analytics: Understand Your Social Media Followers for Better Results
Learn how to analyze your social media audience demographics, behavior, and preferences to create more targeted content and improve engagement.
Conversion Rate: Turn Social Media Followers into Customers
InteractiveLearn how to measure and improve your social media conversion rate to transform audience engagement into actual business results.
Earned Media Value: How to Measure the Worth of Organic Social Media in 2025
Master earned media value calculation with our complete guide. Learn how to measure organic mentions, user-generated content, and influencer coverage to prove social media ROI beyond paid advertising.
Engagement Rate: See How Much People Like Your Posts
InteractiveLearn what engagement rate means, how to calculate it, and simple ways to get more likes, comments, and shares on your posts.
Social Media Impressions: What They Are & How to Track Them
Learn what social media impressions mean, how they differ from reach, and why tracking impressions matters for your social media strategy.
Social Media KPIs: Track the Metrics That Actually Matter for Your Business
Learn how to identify and track the key performance indicators that measure real business impact from your social media efforts.
Social Media Metrics: Numbers That Actually Matter
Learn which numbers to track and which ones to ignore. Focus on metrics that help your business grow, not just look good.
Social Media Performance: How to Improve Your Results
Learn how to check your social media data and make simple changes that get more engagement, reach, and better results.
Social Media Reach: How Many People Actually See Your Content
Learn what social media reach means, how it differs from impressions, and practical strategies to expand your reach and grow your audience.
Social Media ROI: Know If You're Making or Losing Money
InteractiveLearn how to check if your social media is making money. Simple ways to track what you spend vs what you earn from social posts.
What is Quality Score: Complete Guide to Ad Relevance and Performance in 2025
Master Quality Score optimization with our complete guide. Learn how Quality Score affects ad costs, performance, and visibility across Google Ads, Facebook, and other advertising platforms.
What is Social Media ROI: Complete Guide to Measuring Social Media Success in 2025
Master social media ROI measurement with our complete guide. Learn how to calculate, track, and improve your return on investment across all social platforms with real examples and proven strategies.
What's CPA (Cost Per Acquisition): How Much You Pay for Each Customer
Learn what CPA means and how to calculate it. Find out how much you're spending to get each customer and simple ways to spend less while getting more sales.
Ready to track your success?
Get detailed analytics and insights with SocialRails' reporting tools to measure what matters most.