How to Create a LinkedIn Company Page (2026)

Quick Answer

Requirements: Personal LinkedIn profile + company email domain (not Gmail/Yahoo)

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Step-by-Step: Create Your LinkedIn Company Page

Step 1: Access Page Creation

From desktop:

1. Log into LinkedIn
2. Click the "For Business" icon (grid) in top right
3. Select "Create a Company Page"
4. Or go directly to: linkedin.com/company/setup/new

From mobile:

1. Open LinkedIn app
2. Tap your profile picture
3. Scroll to "Your pages"
4. Tap "Create a Page"

Step 2: Choose Page Type

Options:

• Company, for businesses with employees
• Showcase Page, for business units or initiatives (requires existing Company Page)
• Educational Institution, for schools and universities

Most businesses choose "Company"

Step 3: Enter Company Information

Required fields:

• Company name, your legal business name
• LinkedIn public URL, custom URL (linkedin.com/company/yourname)
• Website, your business website URL
• Industry, select from LinkedIn's list
• Company size, number of employees
• Company type, public, private, nonprofit, etc.

Tips:

• Choose a URL that matches your brand
• URL can only contain letters, numbers, hyphens
• URL cannot be changed easily later, choose carefully

Step 4: Add Visual Elements

Step 5: Write Your Description

About section tips:

• First 156 characters appear in search results
• Lead with your value proposition
• Include relevant keywords
• Explain what your company does
• Mention who you serve
• Keep it scannable (short paragraphs)

Example structure:

[What you do] + [Who you help] + [What makes you different]

[Brief company background]

[Products/services overview]

[Call to action]

Step 6: Add Details

Complete these sections:

• Tagline, brief description (120 characters max)
• Location, primary business address
• Founding year, when company started
• Specialties, keywords for what you do (up to 20)

Step 7: Publish and Verify

Before publishing:

• Review all information
• Check logo and banner display
• Verify URL is correct
• Read the page agreement

After publishing:

• Verify your domain (adds credibility badge)
• Invite connections to follow
• Add team members as admins

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Optimizing Your LinkedIn Company Page

Profile Completion

Complete all sections for better visibility:

• Logo uploaded
• Cover image added
• About section written
• Website linked
• Industry selected
• Company size specified
• Locations added
• Specialties listed
• Custom button configured

LinkedIn prioritizes complete pages in search results.

SEO Optimization

Keywords strategy:

• Include industry keywords in your tagline
• Use keywords naturally in About section
• List relevant specialties
• Update regularly with trending terms

URL optimization:

• Use your brand name
• Keep it short and memorable
• Avoid numbers if possible
• Example: linkedin.com/company/yourbrand

Custom Button

Add a call-to-action button:

• Visit website
• Contact us
• Learn more
• Register
• Sign up

Configure in Page settings → Edit page → Buttons

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Building Your Company Page Presence

Content Strategy

What to post:

• Company updates and news
• Industry insights and expert perspectives
• Employee highlights and culture
• Job openings
• Product/service information
• Customer success stories
• Behind-the-scenes content

Posting frequency:

• Minimum: 2-3 times per week
• Optimal: Daily or every business day
• Best times: 8-10 AM, 12 PM, 5-6 PM (business hours)

Growing Followers

Employee Advocacy

Employee posts reach 561% more audience than brand posts.

Work with your team:

• Have employees list your company in their profiles
• Encourage employees to share company posts
• Feature employees in content
• Create shareable content they're proud to share

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LinkedIn Company Page Features

Showcase Pages

Create sub-pages for:

• Different product lines
• Regional markets
• Business units
• Initiatives or campaigns

How to create:

1. Go to your Company Page admin
2. Select "Admin tools"
3. Click "Create a Showcase Page"

Career Page

Attract talent with:

• Company culture showcase
• Life at company content
• Employee testimonials
• Job listings
• Team photos and videos

Requires LinkedIn Recruiter or Career Page subscription for full features.

Analytics

Track your performance:

• Visitor demographics
• Follower growth
• Content engagement
• Competitor comparisons

Access via: Page Admin → Analytics

Lead Generation

LinkedIn Lead Gen Forms:

• Collect leads directly on LinkedIn
• Pre-filled with user data
• Higher conversion than landing pages
• Requires LinkedIn Ads account

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Common LinkedIn Company Page Issues

"Unable to Create Page"

Solutions:

• Profile must be at least 7 days old
• Profile must have "intermediate" strength or higher
• Must have several connections
• Email domain must match company website

Multiple Pages Exist

If someone already created a page:

• Request admin access from current admin
• If no admin, claim the page through LinkedIn
• Contact LinkedIn Support for orphan pages

Page Not Appearing in Search

Improve visibility:

• Complete all page sections
• Post content regularly
• Build follower base
• Use relevant keywords
• Verify your domain

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LinkedIn Company Page Best Practices

Do's

✅ Complete your profile 100% ✅ Post consistently (2-5x per week minimum) ✅ Respond to comments promptly ✅ Use hashtags strategically (3-5 per post) ✅ Share a mix of content types ✅ Tag employees and partners when relevant ✅ Monitor page analytics weekly ✅ Update cover image periodically

Don'ts

❌ Leave sections incomplete ❌ Post only promotional content ❌ Ignore comments and messages ❌ Use stock photos exclusively ❌ Post identical content to other platforms ❌ Neglect your page for weeks ❌ Buy followers or engagement

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LinkedIn Page vs. Personal Profile

When to Use Company Page

• Official company announcements
• Product/service promotions
• Job postings
• Brand content
• Company news and updates

When to Use Personal Profiles

• Industry expertise
• Industry commentary
• Networking and relationship building
• Personal career content
• Direct engagement

Best approach: Use both. Personal profiles often get more engagement, but Company Page builds brand presence.

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Frequently Asked Questions

Do I need a business email to create a LinkedIn Company Page?

Yes, you need an email address with a domain matching your company website. For example, if your website is company.com, you need name@company.com. Gmail, Yahoo, or other free email addresses won't work for verification.

Can I create a Company Page without a personal LinkedIn account?

No. LinkedIn requires a personal profile to create and manage Company Pages. Your personal profile must be in good standing and meet minimum requirements (connections, profile strength, account age).

How many admins can a LinkedIn Company Page have?

LinkedIn Company Pages can have unlimited admins. It's recommended to have at least 2-3 admins for page management continuity. Each admin needs a personal LinkedIn profile.

Can I change my LinkedIn Company Page URL?

Yes, but with limitations. You can change your public URL once. Go to Page Settings → Page info → LinkedIn public URL. Choose carefully as this represents your brand. Super admins with verified email domains can request changes.

Is a LinkedIn Company Page free?

Yes, creating and using a LinkedIn Company Page is completely free. Premium features like LinkedIn Ads, Recruiter tools, and advanced analytics require paid subscriptions, but basic page functionality is free.

What's the difference between a Company Page and Showcase Page?

A Company Page represents your overall business. Showcase Pages are sub-pages for specific brands, products, or initiatives. You must have a Company Page before creating Showcase Pages. Showcase Pages help target specific audiences with focused content.

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Related Resources

LinkedIn Marketing:

• LinkedIn Company Page Management - optimize your page
• Best LinkedIn Hashtags - increase visibility
• How to Schedule LinkedIn Posts - plan content ahead
• LinkedIn Post Ideas - content inspiration

B2B & Social Media Strategy:

• B2B Social Media Marketing - platform comparison
• Organic Social Media Marketing - grow without ads
• Facebook Automation Guide - cross-platform scheduling
• Social Commerce Guide - sell on social platforms
• SocialRails Pricing - schedule LinkedIn posts automatically

Free LinkedIn Tools:

• LinkedIn Engagement Calculator - measure performance
• LinkedIn Caption Generator - write better posts
• LinkedIn Hashtag Generator - find relevant hashtags
• Content Calendar Generator - plan your content

Create your LinkedIn Company Page today to establish your business presence and connect with professionals.