How to Manage a LinkedIn Company Page: Complete Management Guide

Need to manage a LinkedIn company page? Here's exactly what to do daily, weekly, and monthly to build brand awareness and generate leads.

Daily Tasks (Do This Today)

Daily Tasks (5 minutes):

• Check notifications and respond to comments
• Share or comment on relevant industry content
• Monitor company mentions and tags

Weekly Tasks (30 minutes):

• Post 2-3 pieces of original content
• Update company news or announcements
• Engage with followers' content
• Review page analytics

Monthly Tasks (1 hour):

• Analyze performance data
• Update company information if needed
• Plan next month's content calendar
• Review and optimize posting strategy

Setting Up Management Access

Adding Page Admins

Admin roles available:

• Super admin: Full control including admin management
• Content admin: Can post content and view analytics
• Sponsored content poster: Can create and manage ads
• Lead gen forms manager: Manages lead generation forms
• Analyst: View-only access to analytics

How to add admins:

1. Go to your LinkedIn company page
2. Click "Admin tools" dropdown
3. Select "Manage admins"
4. Click "Add admin"
5. Search for the person's LinkedIn profile
6. Select their role level
7. Send invitation

Managing Admin Permissions

Best practices:

• Limit super admin access to 2-3 key people
• Give content creators "Content admin" role
• Use "Analyst" role for marketing team members
• Regularly review and update admin list
• Remove access when employees leave

Daily Management Tasks

Monitoring and Responding

What to check daily:

• Comments on recent posts
• Mentions of your company
• Messages from potential customers
• Employee posts about your company
• Industry news relevant to your audience

Response guidelines:

• Reply to comments within 24 hours
• Thank people for positive feedback
• Address concerns professionally and promptly
• Share employee posts about the company
• Like and comment on relevant industry discussions

Content Engagement

Daily engagement activities:

• Like posts from industry leaders
• Comment thoughtfully on relevant discussions
• Share valuable content from trusted sources
• Congratulate connections on achievements
• Participate in industry conversations

Weekly Content Management

Content Planning Strategy

Content mix for B2B companies:

• 40% industry insights and expert analysis
• 30% company news and employee highlights
• 20% educational content and tips
• 10% promotional content about products/services

Content types that work:

• Behind-the-scenes company culture posts
• Employee spotlights and achievements
• Industry trend analysis
• Case studies and customer success stories
• Educational carousels and infographics

Posting Best Practices

Optimal posting schedule:

• Post 2-4 times per week
• Best times: Tuesday-Thursday, 9 AM-12 PM
• Avoid weekends for B2B content
• Test different times for your audience
• Maintain consistency over frequency

Post formatting tips:

• Start with a hook in the first line
• Use line breaks for easy reading
• Include relevant hashtags (2-5 per post)
• Tag relevant people or companies when appropriate
• Add a clear call-to-action

Content Creation and Curation

Original Content Ideas

Company culture content:

• Office tours and workspace highlights
• Team meetings and brainstorming sessions
• Employee volunteer activities
• Company milestone celebrations
• Work-from-home team setups

Thought leadership content:

• Industry trend predictions
• Analysis of market changes
• Lessons learned from business challenges
• Expert interviews with team members
• Research findings and data insights

Curating External Content

What to share:

• Relevant industry news and updates
• Insightful articles from industry experts
• Research reports and studies
• Conference highlights and key takeaways
• Tools and resources for your industry

How to add value when sharing:

• Include your perspective or commentary
• Ask questions to start conversations
• Highlight key points from the article
• Relate it to your company's experience
• Tag the original author when appropriate

Analytics and Performance Tracking

Key Metrics to Monitor

Engagement metrics:

• Likes, comments, and shares per post
• Click-through rates on links
• Follower growth rate
• Post reach and impressions
• Most engaging content types

Business metrics:

• Website traffic from LinkedIn
• Lead generation from LinkedIn
• Employee networking activity
• Brand mention sentiment
• Competitor comparison data

Using LinkedIn Analytics

How to access company analytics:

1. Go to your company page
2. Click "Analytics" tab
3. Review these sections:
   • Visitors: Demographics and trends
   • Updates: Post performance data
   • Followers: Growth and demographics
   • Employees: Team networking activity

What to look for:

• Best-performing post types and topics
• Optimal posting times for your audience
• Demographic data about your followers
• Content that drives the most website traffic
• Trends in engagement and reach

Employee Advocacy Program

Encouraging Employee Participation

Ways to get employees involved:

• Share company updates they can easily repost
• Create employee spotlight content
• Recognize employees who actively engage
• Provide LinkedIn training and best practices
• Make sharing company content part of their role

Content employees can share:

• Job openings and career opportunities
• Company achievements and milestones
• Industry insights and expert analysis
• Behind-the-scenes company culture
• Professional development opportunities

Managing Employee Posts

Guidelines for employees:

• Keep personal opinions separate from company representation
• Use appropriate hashtags when posting about work
• Tag the company page in relevant posts
• Maintain professional tone and language
• Follow company social media policy

LinkedIn Ads and Promoted Content

When to Use Paid Promotion

Good candidates for promotion:

• High-performing organic posts
• Important company announcements
• Event promotion and registration
• Lead generation campaigns
• Content targeting specific job titles

Types of LinkedIn ads:

• Sponsored content (promoted posts)
• Message ads (direct InMail)
• Text and display ads
• Video ads
• Lead generation forms
• Event promotion ads

Budget and Targeting

Setting realistic budgets:

• Start with $10-20 per day for testing
• Focus budget on highest-performing content
• Target specific job titles and industries
• Use geographic targeting if relevant
• Monitor cost-per-click and adjust accordingly

Crisis Management and Negative Feedback

Handling Negative Comments

Response strategy:

• Respond quickly and professionally
• Acknowledge the concern publicly
• Move detailed discussion to private messages
• Follow up publicly once resolved
• Learn from feedback to improve

When to delete comments:

• Spam or irrelevant content
• Inappropriate language or harassment
• Competitor promotional content
• False information about your company
• Content that violates LinkedIn policies

Crisis Communication

During a PR crisis:

• Develop approved messaging with leadership
• Designate one person to manage responses
• Monitor mentions and comments closely
• Be transparent and take responsibility when appropriate
• Focus on solutions and next steps

Growing Your Company Page

Increasing Follower Count

Organic growth strategies:

• Add LinkedIn company page link to email signatures
• Include page link in marketing materials
• Encourage employees to add company to their profiles
• Cross-promote on other social media platforms
• Create valuable content that gets shared

Content that attracts followers:

• Industry insights and data
• Behind-the-scenes company content
• Employee success stories
• Educational resources and tips
• Thought leadership from executives

Networking and Partnerships

Building relationships:

• Follow and engage with industry partners
• Participate in LinkedIn industry groups
• Comment on and share content from complementary businesses
• Collaborate on content with industry partners
• Attend and post about industry events

Advanced Management Strategies

Content Series and Campaigns

Successful series ideas:

• "Employee Spotlight" featuring different team members
• "Industry Insights" weekly analysis posts
• "Behind the Scenes" company culture series
• "Customer Success Stories" case study series
• "Tips Tuesday" educational content

Integration with Other Marketing

Connecting LinkedIn to broader strategy:

• Share blog content from your website
• Promote webinars and events
• Cross-post relevant content to other platforms
• Include LinkedIn content in email newsletters
• Use LinkedIn insights to inform other marketing decisions

Tools for LinkedIn Management

Content Creation Tools

Free options:

• Canva for graphics and carousels
• LinkedIn's native video editor
• Hootsuite or Buffer for scheduling
• Google Analytics for website tracking
• LinkedIn's Creator Mode features

Paid tools:

• Adobe Creative Suite for professional design
• Sprout Social for complete management
• Sales Navigator for advanced targeting
• LinkedIn Premium for additional insights
• Third-party analytics platforms

Management Efficiency

Time-saving strategies:

• Batch content creation sessions
• Use scheduling tools for consistent posting
• Create content templates for different post types
• Set up Google Alerts for industry news
• Automate reporting with analytics tools

Managing a LinkedIn company page effectively requires consistent effort and strategic thinking. Focus on providing value to your audience, engaging authentically with your community, and using data to guide your decisions.

The key to success is treating your LinkedIn company page as a valuable business asset that requires regular attention and strategic management, not just occasional posting.

Ready to improve your LinkedIn strategy? Use our LinkedIn Tools for content creation and optimization.

Want to grow your overall social media presence? Check our Social Media Marketing Tools for complete platform management.