LinkedIn Image Specs: Complete Professional Size Guide 2025

⚡ Quick LinkedIn Image Specifications

🎯 Essential LinkedIn Image Sizes:

• Profile Photo: 400 x 400 pixels (minimum 200 x 200)
• Cover Image: 1128 x 191 pixels
• Post Images: 1200 x 627 pixels (recommended)
• Company Logo: 300 x 300 pixels
• Company Cover: 1192 x 220 pixels

📱 Why Correct Sizes Matter:

• Professional appearance across all devices
• No cropping issues that cut off important elements
• Fast loading times for better user experience
• Algorithm favorability for properly formatted content

⏱️ Quick Setup: Use 1200 x 627 pixels for post images and 400 x 400 for profile photos to ensure crisp display on all devices.

---

👤 LinkedIn Profile Image Specifications

Personal Profile Photo Requirements

Optimal Dimensions:

• Recommended size: 400 x 400 pixels
• Minimum size: 200 x 200 pixels
• Maximum file size: 8MB
• Supported formats: JPG, GIF, PNG
• Aspect ratio: 1:1 (square)

Professional Photo Guidelines:

• High resolution for crisp display on all devices
• Professional headshot showing face clearly
• Appropriate background - plain or professional setting
• Good lighting to ensure face is well-lit
• Recent photo that represents current appearance

Common Mistakes to Avoid:

• Low resolution images that appear pixelated
• Group photos where you can't be clearly identified
• Casual or inappropriate photos for business networking
• Heavy filters that make you unrecognizable
• Logos instead of personal photos (unless representing company)

Company Logo Specifications

Company Page Logo Requirements:

• Size: 300 x 300 pixels minimum
• Recommended: 400 x 400 pixels for higher quality
• File size: Maximum 4MB
• Format: PNG with transparent background preferred
• Square format maintains consistency across platforms

Logo Best Practices:

• Clean, simple design that's readable at small sizes
• High contrast against background colors
• Consistent branding with other marketing materials
• Scalable vector formats converted to high-res PNG
• No text-heavy logos that become unreadable when small

🎨 LinkedIn Cover Image Specifications

Personal Profile Cover Image

Exact Dimensions:

• Desktop: 1128 x 191 pixels
• Mobile optimized: 1128 x 191 pixels (crops automatically)
• File size: Maximum 8MB
• Formats: JPG, PNG, GIF
• Safe zone: Keep important elements in center 1000 x 150 pixels

Cover Image Design Tips:

• Professional branding that complements your industry
• High-quality visuals that represent your expertise
• Readable text if including contact information
• Consistent color scheme with your personal brand
• Updated regularly to reflect current focus or achievements

Company Page Cover Image

Company Cover Specifications:

• Size: 1192 x 220 pixels
• File size: Maximum 4MB
• Format: JPG or PNG recommended
• Mobile considerations: Ensure readability on small screens
• Brand consistency across all company social media

Professional Design Elements:

• Company branding prominently featured
• Value proposition clearly communicated
• Contact information if space permits
• High-quality imagery representing company culture
• CTA elements that encourage engagement

📱 LinkedIn Post Image Specifications

Single Image Posts

Optimal Post Image Sizes:

• Recommended: 1200 x 627 pixels
• Minimum: 520 x 272 pixels
• Maximum: 5000 x 5000 pixels
• Aspect ratio: 1.91:1 for best display
• File size: Maximum 5MB per image

Post Image Best Practices:

• High resolution for professional appearance
• Relevant to content and adds value to post
• Branded elements for consistent visual identity
• Text overlay should be readable on mobile
• Call-to-action elements to encourage engagement

Multiple Image Posts (Carousel)

Carousel Image Requirements:

• Size per image: 1080 x 1080 pixels (square format)
• Number of images: 2-10 images per carousel
• File size: Maximum 5MB per image
• Consistent sizing across all carousel images
• Sequential content that tells a cohesive story

Carousel Design Strategy:

• Visual consistency in style and branding
• Clear progression from first to last image
• Text readable at thumbnail size
• Strong first image to capture attention
• End with CTA or summary slide

📊 LinkedIn Article and Newsletter Images

Article Header Images

Article Thumbnail Specifications:

• Size: 1200 x 627 pixels
• File size: Maximum 5MB
• Format: JPG, PNG preferred
• Professional quality representing article topic
• Text overlay should be minimal and readable

Newsletter Image Requirements:

• Header image: 1200 x 627 pixels
• In-line images: 1200 pixels wide (height variable)
• Consistent branding across all newsletter elements
• High quality to maintain professional credibility
• Mobile optimization for readability on all devices

Document and PDF Sharing

Document Thumbnail Optimization:

• First page preview should be visually appealing
• Clear title visible in thumbnail
• Professional layout that encourages downloads
• Branded header for company recognition
• High contrast text for readability

🎯 LinkedIn Advertising Image Specifications

Sponsored Content Images

Single Image Ads:

• Recommended: 1200 x 627 pixels
• Minimum: 520 x 272 pixels
• File size: Maximum 5MB
• Text overlay: Keep under 20% for best performance
• Professional quality that represents brand well

Carousel Ads:

• Size: 1080 x 1080 pixels per card
• Cards: 2-10 cards per carousel
• Consistent branding across all cards
• Clear value proposition on each card
• Strong call-to-action on final card

Video Thumbnail Specifications

Video Post Thumbnails:

• Size: 1200 x 627 pixels
• High quality screenshot from video
• Compelling visual that encourages viewing
• Branded elements for recognition
• Play button overlay optional but effective

📐 LinkedIn Mobile Optimization

Mobile-First Design Considerations

Mobile Display Factors:

• Smaller screens require larger text and clearer visuals
• Touch targets need adequate spacing
• Loading speed affected by file size
• Vertical scrolling changes image viewing context
• App vs browser may display differently

Mobile Optimization Tips:

• Test on actual devices before publishing
• Larger text sizes for readability
• High contrast colors for visibility
• Simplified designs work better on small screens
• Fast-loading formats improve user experience

Responsive Design Elements

Cross-Device Compatibility:

• Scalable graphics that maintain quality
• Flexible layouts that adapt to screen sizes
• Consistent branding across all device types
• Touch-friendly elements for mobile interaction
• Fast loading regardless of connection speed

🛠️ Tools for LinkedIn Image Creation

Free Design Tools

Canva LinkedIn Templates:

• Pre-sized templates for all LinkedIn formats
• Professional templates designed for business use
• Brand kit integration for consistent visuals
• Collaboration features for team projects
• Export in correct formats and sizes

Adobe Express:

• LinkedIn-specific templates for all image types
• Professional design elements and fonts
• Brand guideline integration for consistency
• Mobile app for on-the-go editing
• Free tier with essential features

Professional Design Tools

Adobe Creative Suite:

• Photoshop: Advanced image editing and creation
• Illustrator: Vector graphics for logos and icons
• InDesign: Multi-page documents and layouts
• After Effects: Animated graphics and videos
• Creative Cloud integration for seamless workflow

Figma:

• Collaborative design for team projects
• Component libraries for consistent elements
• Responsive design tools for multi-device optimization
• Version control for design iterations
• Developer handoff for web implementation

📊 LinkedIn Image Performance Analytics

Measuring Image Effectiveness

Key Performance Metrics:

• Engagement rate on posts with images vs. text-only
• Click-through rates for posts with compelling visuals
• Profile visits increased by professional photos
• Connection requests influenced by visual branding
• Content shares driven by shareable image content

A/B Testing Images:

• Different image styles to see what resonates
• Various aspect ratios to optimize engagement
• Text overlay variations for readability testing
• Color scheme testing for brand consistency
• CTA placement for maximum conversion

Image SEO for LinkedIn

Optimization Strategies:

• Alt text descriptions for accessibility and searchability
• Relevant file names with keywords
• Image context matching post content
• Professional quality that reflects expertise
• Consistent branding for recognition

🚀 LinkedIn Image Best Practices Summary

Professional Standards Checklist

Quality Requirements:

• High resolution appropriate for each image type
• Professional appearance suitable for business networking
• Consistent branding across all visual elements
• Mobile optimization for all device types
• Fast loading optimized file sizes

Brand Consistency:

• Color scheme matches overall brand guidelines
• Typography consistent with brand standards
• Logo placement appropriate and recognizable
• Visual style aligns with industry expectations
• Message clarity supports business objectives

Technical Excellence:

• Correct dimensions for each LinkedIn image type
• Optimized file sizes for fast loading
• Appropriate formats (JPG, PNG, GIF)
• Cross-device testing completed successfully
• Accessibility features like alt text included

---

🚀 Ready to Create Professional LinkedIn Images?

Using the correct LinkedIn image specifications ensures your professional brand looks polished and credible across all devices and contexts.

LinkedIn Image Success Formula:

1. Use recommended dimensions for each image type
2. Maintain high quality with appropriate resolution
3. Keep branding consistent across all visuals
4. Test on mobile devices before publishing
5. Monitor performance and optimize based on results
6. Update regularly to keep content fresh

Want to optimize your LinkedIn strategy further? Check our LinkedIn Post Character Limits, How to Block Someone on LinkedIn, and Best B2B Social Media Platforms for comprehensive professional networking success. Also try our LinkedIn Logo Generator for professional branding.