LinkedIn Banner Size Guide: Perfect Profile Header Dimensions for Personal & Company Pages

Your LinkedIn banner is the first thing people see when they visit your profile or company page. Getting the dimensions right creates a professional impression and helps you stand out in your industry. This guide covers all LinkedIn banner specifications and design strategies for maximum professional impact.

Quick LinkedIn Banner Size Reference

LinkedIn Personal Profile Banner

Personal Banner Specifications

• Desktop Display: 1584 x 396 pixels
• Mobile Display: 1128 x 191 pixels (automatically cropped)
• Recommended Size: 1584 x 396 pixels
• Aspect Ratio: 4:1
• File Format: JPG or PNG
• File Size: Maximum 8MB
• Safe Area: Keep important content within center 1400 x 300 pixels

Mobile Display Considerations

Mobile Cropping Behavior:

• LinkedIn automatically crops personal banners for mobile viewing
• Top and bottom portions get cut off on mobile devices
• Profile photo overlaps banner on mobile (left side)
• Important content should stay in the mobile-safe zone

Profile Photo Integration:

• Desktop: 200 x 200 pixel profile photo in bottom-left corner
• Mobile: 120 x 120 pixel profile photo overlapping banner
• Safe zone: Leave space for profile photo placement
• Text positioning: Keep text away from profile photo area

Personal Banner Content Ideas

Professional Services:

• Your name and professional title
• Key services or specializations you offer
• Contact information (email, website)
• Professional credentials or certifications
• Industry-relevant keywords for searchability

Job Seekers:

• Current role or target position
• Key skills and areas of expertise
• Professional summary or value proposition
• Portfolio link or relevant achievements
• Industry buzzwords that recruiters search for

Entrepreneurs and Business Owners:

• Company name and your role
• What your business does in simple terms
• Unique selling proposition or key benefits
• Website or booking link
• Call-to-action for potential clients

LinkedIn Company Page Banner

Company Banner Specifications

• Size: 1128 x 191 pixels
• Display: Same size on desktop and mobile
• File Format: JPG or PNG
• File Size: Maximum 8MB
• Aspect Ratio: 5.9:1
• Safe Area: Keep content within center 1000 x 150 pixels

Company Banner Best Practices

Essential Elements:

• Company logo: Clear and readable at small sizes
• Company name: If not obvious from logo
• Value proposition: What you do in one sentence
• Contact info: Website, phone, or location
• Brand colors: Consistent with overall brand identity

Industry-Specific Examples:

Technology Companies:

• Clean, modern design with tech imagery
• Focus on innovation or problem-solving
• Include key products or services
• Highlight awards or recognition

Professional Services:

• Team photos or professional headshots
• Service offerings clearly listed
• Client logos or testimonials
• Professional certifications displayed

E-commerce and Retail:

• Product showcases or lifestyle imagery
• Seasonal promotions or sales information
• Brand personality through visual style
• Clear calls-to-action for shopping

LinkedIn Banner Design Guidelines

Typography Best Practices

Font Size Recommendations:

• Primary text: 36-48 pixels minimum
• Secondary text: 24-30 pixels
• Contact info: 18-24 pixels
• Fine print: 16 pixels minimum

Font Selection:

• Professional fonts: Arial, Helvetica, Open Sans, Roboto
• Readable fonts: Sans-serif generally works better
• Brand consistency: Match fonts used in other marketing materials
• Contrast: Ensure text stands out against background

Color and Visual Design

Professional Color Schemes:

• Corporate blue: Trustworthy and professional
• Neutral grays: Clean and sophisticated
• Industry colors: Match your industry standards
• Brand colors: Consistent with company branding

Visual Hierarchy:

• Most important: Your name or company name
• Second priority: Job title or value proposition
• Supporting info: Contact details, credentials
• Background: Subtle patterns or solid colors

Design Principles:

• Keep it simple: Avoid cluttered designs
• High contrast: Ensure readability on all devices
• Professional quality: Use high-resolution images
• Brand consistency: Match other marketing materials

Industry-Specific Banner Strategies

Marketing and Advertising Professionals

Content Focus:

• Highlight specific marketing expertise (SEO, PPC, Social Media)
• Include case study results or achievements
• Show creativity through visual design
• Feature client logos or testimonials

Sales Professionals

Content Focus:

• Industry specialization (SaaS, Real Estate, etc.)
• Sales achievements or awards
• Contact information prominently displayed
• Trust-building elements like testimonials

Consultants and Freelancers

Content Focus:

• Specific consulting area or niche
• Years of experience or credentials
• Portfolio link or case studies
• Clear call-to-action for inquiries

Corporate Executives

Content Focus:

• Company name and your executive role
• Industry leadership or vision
• Professional achievements or recognition
• Thought leadership topics you cover

Technical Optimization Tips

File Format and Quality

Best Format Choice:

• JPG: Best for photographs and complex images
• PNG: Best for graphics with text or simple designs
• Quality settings: Save at high quality in your editor
• File size: Optimize to stay under 8MB while maintaining quality

Image Resolution and Clarity

Resolution Requirements:

• Minimum: 1584 x 396 pixels for personal profiles
• Company pages: 1128 x 191 pixels exactly
• DPI: 72 DPI is sufficient for web display
• Sharpness: Ensure all text and images are crisp and clear

Mobile Optimization

Mobile-First Design:

• Test on mobile: Preview how banner looks on phone screens
• Text size: Use larger fonts that remain readable when cropped
• Important content: Keep within mobile-safe areas
• Profile photo space: Account for overlap on mobile view

Common LinkedIn Banner Mistakes

Mistake 1: Wrong Dimensions

Problem: Using Facebook or Twitter banner dimensions Solution: Always use LinkedIn-specific dimensions (1584 x 396 for personal) Impact: Blurry, stretched, or poorly cropped images

Mistake 2: Too Much Text

Problem: Cramming too much information into the banner space Solution: Focus on 2-3 key pieces of information maximum Impact: Cluttered appearance and poor readability

Mistake 3: Ignoring Mobile View

Problem: Not checking how banner appears on mobile devices Solution: Test banner on mobile and adjust for cropping Impact: Important content gets cut off for mobile users

Mistake 4: Poor Image Quality

Problem: Using low-resolution or pixelated images Solution: Use high-quality images and proper export settings Impact: Unprofessional appearance that hurts credibility

Mistake 5: Outdated Information

Problem: Leaving old job titles, companies, or contact information Solution: Review and update banner information regularly Impact: Confusion about current role and missed opportunities

Free LinkedIn Banner Tools

Design Software Options

Free Tools:

• Canva: Pre-sized LinkedIn banner templates with professional designs
• Adobe Express: Quick banner creation with stock photos and fonts
• GIMP: Full-featured image editor with custom sizing options
• Figma: Professional design tool with collaborative features
• Photopea: Browser-based editor similar to Photoshop

Premium Tools:

• Adobe Photoshop: Professional image editing with precise control
• Adobe Illustrator: Vector-based design for scalable graphics
• Sketch: Mac-based design tool popular with professionals
• Affinity Designer: Professional design software at lower cost

Stock Photo Resources

Free Stock Photos:

• Unsplash: High-quality professional photos
• Pexels: Free business and professional imagery
• Pixabay: Free photos, graphics, and illustrations
• Freepik: Free graphics and templates (attribution required)

Premium Stock Options:

• Shutterstock: Extensive library of professional images
• Getty Images: High-quality business photography
• Adobe Stock: Integrated with Adobe Creative Suite
• iStock: Professional images at various price points

LinkedIn Banner Templates

Template Categories

Professional Services Templates:

• Clean typography with service listings
• Contact information prominence
• Professional color schemes
• Industry-appropriate imagery

Corporate Executive Templates:

• Company branding integration
• Leadership messaging focus
• Industry recognition highlights
• Thought leadership positioning

Creative Industry Templates:

• Portfolio showcase elements
• Creative typography and design
• Artistic background imagery
• Personal brand expression

Startup and Entrepreneur Templates:

• Innovation and growth messaging
• Product or service highlights
• Funding or achievement mentions
• Vision and mission statements

Banner Update Strategy

When to Update Your LinkedIn Banner

Regular Updates:

• Job changes: New role, company, or career transition
• Company updates: New products, services, or achievements
• Seasonal campaigns: Industry events, conferences, or launches
• Personal branding: New credentials, awards, or recognition

A/B Testing LinkedIn Banners

Testing Elements:

• Different value propositions: Various ways to describe what you do
• Visual styles: Professional vs. creative approaches
• Contact details: Different ways to encourage connection
• Calls-to-action: Various ways to prompt profile visitors

Measuring Success:

• Profile views: Track increases after banner updates
• Connection requests: Monitor quality and quantity of new connections
• Message inquiries: Business or collaboration requests
• Website traffic: Clicks from LinkedIn to your website

LinkedIn Banner Analytics

Performance Tracking

Key Metrics:

• Profile impressions: How often people see your profile
• Profile views: How many people actually click to view
• Connection growth: New connections after banner changes
• Engagement: Comments, likes, and shares on your posts

LinkedIn Analytics Tools:

• LinkedIn Profile Analytics: Basic view and connection data
• LinkedIn Company Page Insights: Company page performance metrics
• Google Analytics: Website traffic from LinkedIn referrals
• Third-party tools: Advanced LinkedIn analytics platforms

2025 LinkedIn Updates and Trends

Platform Changes

Recent Updates:

• Improved mobile display: Better banner optimization for mobile users
• Enhanced company pages: New features for business profiles
• Creator tools: Additional options for content creators and influencers
• Professional services: Better showcase options for service providers

Design Trends for 2025:

• Minimalist designs: Clean, uncluttered banners with plenty of white space
• Personal photography: Authentic, professional headshots and team photos
• Bold typography: Large, impactful text that's easy to read on mobile
• Industry-specific imagery: Relevant visuals that communicate expertise
• Accessibility focus: High contrast and readable designs for all users

Quick Action Checklist

Before uploading your LinkedIn banner:

✅ Correct dimensions for your page type
✅ High-quality image under 8MB file size
✅ Text readable on mobile devices
✅ Important content in safe zones
✅ Professional appearance and branding
✅ Current and accurate information
✅ Clear value proposition or call-to-action
✅ Consistent with other professional materials

Professional Branding Consistency

Cross-Platform Integration

Brand Consistency:

• Visual identity: Use similar design elements across all professional platforms
• Color palette: Maintain consistent brand colors on LinkedIn, website, business cards
• Typography: Keep font choices consistent where possible
• Photography style: Use similar photo styles and treatments
• Messaging: Align banner content with your overall professional narrative

Professional Development

Using Banners for Career Growth:

• Skill highlighting: Feature your most marketable skills
• Achievement showcasing: Display recent accomplishments or awards
• Industry positioning: Position yourself as an expert in your field
• Network building: Include calls-to-action that encourage meaningful connections

Conclusion

A well-designed LinkedIn banner significantly impacts your professional presence and networking success. With the correct dimensions (1584 x 396 pixels for personal profiles, 1128 x 191 pixels for company pages) and strategic content placement, your banner becomes a powerful tool for professional branding and business development.

Remember that your LinkedIn banner works together with your profile photo, headline, and summary to create a cohesive professional impression. Take time to create a banner that accurately represents your professional brand and encourages the right kind of connections and opportunities.

Frequently Asked Questions

What are the exact LinkedIn banner dimensions for personal profiles?

Personal LinkedIn banners should be 1584 x 396 pixels for optimal display. This size ensures your banner looks professional on both desktop and mobile devices, though mobile crops to approximately 1128 x 191 pixels.

Can I use the same banner size for company pages and personal profiles?

No, company pages require different dimensions. Company page banners should be 1128 x 191 pixels, while personal profile banners should be 1584 x 396 pixels for best results.

Why does my LinkedIn banner look blurry or pixelated?

Blurry banners are usually caused by using images that are too small or low resolution. Always use high-quality images at the recommended dimensions and save at maximum quality settings in your image editor.

What file formats work best for LinkedIn banners?

LinkedIn accepts JPG, PNG, and GIF formats. JPG works best for photographs, while PNG is ideal for graphics with text or logos. Keep file sizes under 8MB for optimal loading speed.

How often should I update my LinkedIn banner?

Update your banner when you change jobs, launch new services, achieve major milestones, or at least quarterly to keep your profile fresh. Regular updates show you're actively managing your professional presence.

What should I avoid putting in my LinkedIn banner?

Avoid cluttered designs, too much text, poor quality images, outdated information, inappropriate content, or logos that are too small to read. Keep designs clean and professional.

Does my LinkedIn banner affect how people find my profile?

While banners don't directly impact search rankings, they significantly affect whether people engage with your profile after finding it. A professional banner increases profile views and connection requests.

Can I create LinkedIn banners for free?

Yes, you can use free tools like Canva, Adobe Express, GIMP, or Figma to create professional LinkedIn banners. These platforms offer LinkedIn-specific templates with the correct dimensions.

Professional LinkedIn Tools

Perfect your LinkedIn presence with our specialized toolkit:

• LinkedIn Banner Maker - Create professional banners with templates
• LinkedIn Post Generator - Generate engaging professional content
• LinkedIn Character Counter - Optimize post lengths
• LinkedIn Hashtag Generator - Find professional hashtags
• All LinkedIn Tools - Complete LinkedIn marketing suite

Start creating better LinkedIn banners today with the right dimensions and professional design to maximize your networking potential and career opportunities.

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