LinkedIn

LinkedIn Profile Picture Guide: Examples, Tips & Best Practices (2026)

Matt
Matt
8 min read

TL;DR - Quick Answer

15 min read

Tips you can use today. What works and what doesn't.

Your LinkedIn profile picture is your first impression. Profiles with photos get significantly more views and connection requests than those without. But not just any photo will do, the right image builds trust and credibility.

Skip to: Photo Specs | Examples by Industry | Photography Tips | Mistakes to Avoid

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LinkedIn Profile Picture Specifications

Get the technical details right first:

SpecificationRequirement
Size400 x 400 pixels (minimum)
Recommended size800 x 800 pixels
Maximum size8MB file size
Aspect ratio1:1 (square)
File formatsJPG, PNG, GIF
Display size100-200 pixels (depending on view)

Note: LinkedIn crops your photo into a circle, so keep your face centered and avoid important elements near the edges. Use our free LinkedIn photo resizer to get perfect dimensions instantly.


What Makes a Good LinkedIn Profile Picture

The Essentials

Do:

  • Face takes up 60-70% of the frame
  • Clear, sharp focus on your face
  • Natural, approachable expression
  • Professional attire for your industry
  • Simple, non-distracting background
  • Good lighting (preferably natural)
  • Recent photo (within last 2-3 years)

Don't:

  • Cropped group photos
  • Selfies or mirror shots
  • Vacation or party photos
  • Heavy filters or effects
  • Distracting backgrounds
  • Sunglasses or hats that obscure your face
  • Photos from 10+ years ago

The Psychology of Profile Photos

Research shows these elements build trust:

ElementWhy It Matters
Genuine smile (with eyes)Signals warmth and competence
Eye contact with cameraCreates connection and trust
Professional attireCommunicates credibility
Natural lightingMakes you look approachable
Solid backgroundKeeps focus on you
Quick Quiz
Easy

What percentage of the frame should your face take up in a LinkedIn photo?

💡 Tip: Think carefully before selecting your answer!


LinkedIn Profile Picture Examples by Industry

Corporate/Finance

What works:

  • Formal business attire (suit, blazer)
  • Neutral backgrounds (gray, navy, white)
  • Conservative colors
  • Traditional headshot style

Example description: Navy blazer, white shirt, gray background. Slight smile, direct eye contact. Clean and professional.

Tech/Startup

What works:

  • Smart casual attire
  • Modern, clean backgrounds
  • Approachable expression
  • Less formal than corporate

Example description: Button-up shirt without tie, or quality t-shirt. Friendly smile, modern aesthetic. Shows personality while staying professional.

Creative Industries

What works:

  • More expression of personal style
  • Unique backgrounds (can hint at your work)
  • Creative angles or compositions
  • Still professional quality

Example description: Creative professional attire, interesting background that reflects your field. Confident expression.

Healthcare

What works:

  • White coat or professional medical attire
  • Warm, trustworthy expression
  • Clean, clinical backgrounds
  • Approachable but competent

Example description: Medical professional attire, warm smile, clean background. Conveys competence and compassion.

Education

What works:

  • Smart casual or professional
  • Warm, approachable expression
  • Neutral backgrounds
  • Scholarly but accessible

Example description: Professional but approachable attire. Genuine smile. Background suggests knowledge without distraction.

Sales/Business Development

What works:

  • Confident, energetic expression
  • Professional but approachable
  • Colors that stand out slightly
  • Inviting, trustworthy appearance

Example description: Professional attire with a pop of color. Confident smile with open body language. Ready to connect.

Quick Quiz
Easy

You're a software engineer at a startup. What attire is best for your LinkedIn photo?

💡 Tip: Think carefully before selecting your answer!


How to Take a Good LinkedIn Profile Picture

Option 1: Professional Photographer

Pros:

  • Highest quality results
  • Proper lighting and equipment
  • Expert guidance on posing
  • Multiple options to choose from

Cost: $100-$500 for a headshot session

When it's worth it: Executives, client-facing roles, personal branding focus

Option 2: DIY with Smartphone

You can get good results with a modern smartphone:

Equipment needed:

  • Recent smartphone with portrait mode
  • Tripod or stable surface
  • Natural light source (window)
  • Plain background (wall or backdrop)

Step-by-step:

  1. Set up near a large window (overcast day is ideal)
  2. Position yourself 3-4 feet from background
  3. Set phone at eye level on tripod
  4. Use timer or have someone take the photo
  5. Take 20-30 shots with slight variations
  6. Choose the best and edit minimally

Option 3: AI-Generated Headshots

AI tools can create professional-looking headshots from selfies.

Pros:

  • Quick and affordable
  • Multiple style options
  • No photography needed

Cons:

  • May look slightly artificial
  • Might not match your actual appearance
  • Some industries may view negatively

Best for: Quick solution when you need something better than nothing


Photography Tips for Better Headshots

Lighting

Natural light is best:

  • Face a window (not direct sunlight)
  • Overcast days provide soft, even light
  • Golden hour (after sunrise, before sunset) is flattering
  • Avoid overhead lighting (creates shadows)

If using artificial light:

  • Soft, diffused lighting
  • Position light in front and slightly above
  • Avoid flash directly on face

Background

What works:

  • Solid colors (gray, blue, white, dark green)
  • Slightly blurred office setting
  • Clean outdoor backgrounds
  • Neutral walls

What doesn't work:

  • Cluttered rooms
  • Distracting patterns
  • Other people visible
  • Bright or competing colors

Expression

The ideal expression:

  • Slight smile (not forced grin)
  • "Smize" (smile with your eyes)
  • Relaxed face muscles
  • Slight head tilt (not straight-on)

How to get a natural expression:

  • Think of something that genuinely makes you happy
  • Take many shots to catch natural moments
  • Practice in front of a mirror first
  • Relax your shoulders before shooting

Posture and Angle

Body position:

  • Slight angle (not directly facing camera)
  • Shoulders back, relaxed
  • Chin slightly forward and down
  • Slight lean toward camera

Camera angle:

  • Eye level or slightly above
  • Never below (unflattering)
  • Centered framing
Quick Quiz
Medium

Which lighting situation is best for a LinkedIn headshot?

💡 Tip: Think carefully before selecting your answer!


Common LinkedIn Photo Mistakes

Mistake 1: No Photo at All

Profiles without photos get far fewer views and connection requests.

Fix: Upload something. Even a basic photo is better than none.

Mistake 2: Using a Cropped Group Photo

Other people's shoulders or parts of faces visible.

Fix: Take a dedicated headshot. It takes 5 minutes.

Mistake 3: Outdated Photo

Photo from 10+ years ago doesn't represent current you.

Fix: Update every 2-3 years, or after significant appearance changes.

Mistake 4: Unprofessional Setting

Beach vacation, bar scene, wedding guest cropped out.

Fix: Use a neutral, professional background.

Mistake 5: Poor Lighting

Dark, shadowy, or overexposed photos.

Fix: Use natural light from a window.

Mistake 6: Heavy Filters

Instagram filters don't belong on LinkedIn.

Fix: Minimal editing: brightness, contrast, slight color correction only.

Mistake 7: Sunglasses or Hats

People can't see your eyes or full face.

Fix: Remove accessories that hide your features.

Mistake 8: Logos or Text Overlays

Your photo isn't an advertisement.

Fix: Keep it clean. Your photo is about you, not your brand.

Quick Quiz
Easy

Your colleague says 'I'll just crop myself out of a wedding photo for LinkedIn.' What's the problem?

💡 Tip: Think carefully before selecting your answer!


Before and After Improvements

Upgrade 1: Better Lighting

Before: Indoor photo with overhead lighting, shadows under eyes After: Window-lit photo, soft even lighting, no harsh shadows

Upgrade 2: Professional Background

Before: Messy kitchen visible in background After: Clean gray wall, slightly blurred

Upgrade 3: Better Framing

Before: Full body shot, face is tiny After: Head and shoulders, face fills 60% of frame

Upgrade 4: Appropriate Attire

Before: Casual t-shirt After: Professional attire matching your industry


Photo Editing Tips

  • Brightness/exposure adjustment
  • Minor contrast increase
  • Color temperature correction
  • Light sharpening
  • Gentle skin smoothing (subtle)

Avoid These Edits

  • Heavy face reshaping
  • Extreme skin smoothing
  • Dramatic color filters
  • Adding effects or graphics
  • Changing your apparent age

Free Editing Tools

ToolBest For
CanvaSimple adjustments + backgrounds
SnapseedMobile editing
GIMPAdvanced editing (free Photoshop alternative)
PhotopeaBrowser-based advanced editing

Updating Your Profile Picture

When to Update

  • Every 2-3 years regardless
  • After significant appearance changes
  • When entering job search mode
  • When changing industries
  • After getting feedback that it doesn't look like you

How to Update

  1. Go to your LinkedIn profile
  2. Click on your current photo
  3. Click "Add photo" or camera icon
  4. Upload new photo
  5. Adjust cropping and zoom
  6. Apply filters if desired (use sparingly)
  7. Save changes

Quick Checklist for Your Photo

Before uploading, verify:

  • Face takes up 60-70% of frame
  • Eye contact with camera
  • Natural, genuine expression
  • Professional attire for your industry
  • Clean, non-distracting background
  • Good lighting (no harsh shadows)
  • Recent photo (within 2-3 years)
  • At least 400x400 pixels
  • No other people visible
  • No sunglasses or hats

Generate Your LinkedIn Photo

Need help creating a professional LinkedIn photo? Use our free LinkedIn Profile Picture Generator to get started.

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Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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