Pinterest Marketing

150+ Pinterest Board Ideas That Get Followers (By Niche)

Matt
Matt
8 min read

TL;DR - Quick Answer

12 min read

Tips you can use today. What works and what doesn't.

150+ Pinterest Board Ideas That Get Followers

Your boards are searchable landing pages. The right names = more discoverability.

Copy any board name below and customize for your niche.

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Board Naming Cheat Sheet

Do This ✅Not This ❌
Small Bathroom IdeasTiny Spaces
Boho Living Room DecorLiving Room
Quick Weeknight DinnersFood
Work Outfit InspirationCute Outfits

The rule: Use words people actually search for.

Quick Quiz
Easy

Which board name will rank better on Pinterest?

💡 Tip: Think carefully before selecting your answer!


Fashion & Style Boards

Women's Fashion

Board NameBest For
Casual Outfit IdeasDaily style content
Work Outfit InspirationProfessional looks
Date Night OutfitsEvening/romantic
Minimalist WardrobeCapsule wardrobes
Plus Size FashionSize-inclusive

More ideas: Summer Fashion Trends, Fall Outfit Ideas, Winter Style Guide, Spring Fashion Looks, Petite Style Tips

Style Aesthetics

Trending StyleBoard Name
BohoBoho Fashion Inspo
StreetwearStreetwear Looks
CottagecoreCottagecore Aesthetic
Dark AcademiaDark Academia Style
Old MoneyOld Money Aesthetic
Clean GirlClean Girl Aesthetic
CoastalCoastal Grandmother Style

Accessories

  • Statement Jewelry Ideas
  • Handbag Collection
  • Sunglasses Styles
  • Scarf Styling Ideas

Men's Fashion

  • Men's Casual Style
  • Men's Business Casual
  • Men's Streetwear
  • Suit Style Guide

Home & Interior Boards

By Room

RoomBoard Name
Living RoomLiving Room Decor
BedroomBedroom Design Ideas
KitchenKitchen Inspiration
BathroomBathroom Renovation
OfficeHome Office Setup
EntryEntryway Decor

By Style

StyleBoard Name
FarmhouseModern Farmhouse Decor
MinimalMinimalist Home Design
BohoBoho Home Aesthetic
ScandiScandinavian Interior
MCMMid-Century Modern
JapandiJapandi Interior Style

Small Spaces

  • Small Apartment Ideas
  • Studio Apartment Layout
  • Small Bathroom Storage
  • Tiny Kitchen Solutions
  • Closet Organization

DIY

  • DIY Home Projects
  • Furniture Makeovers
  • Budget Home Decor
  • Thrift Flip Ideas
Quick Quiz
Medium

How specific should your board names be?

💡 Tip: Think carefully before selecting your answer!


Food & Recipe Boards

Meal Types

MealBoard Name
DinnerQuick Weeknight Dinners
BreakfastEasy Breakfast Ideas
LunchLunch Box Recipes
SnacksHealthy Snack Ideas
DessertDessert Inspiration

Dietary Boards

  • Vegetarian Recipes
  • Vegan Meal Ideas
  • Keto Diet Recipes
  • Gluten-Free Cooking
  • Low Carb Dinners
  • High Protein Meals

Cuisine Types

  • Italian Recipes
  • Mexican Food Ideas
  • Asian Inspired Dishes
  • Mediterranean Diet
  • Southern Comfort Food

Special Occasions

  • Holiday Baking
  • Christmas Cookie Recipes
  • Thanksgiving Menu
  • Birthday Cake Designs
  • Party Food Ideas
  • BBQ Recipes

Drinks

  • Smoothie Recipes
  • Coffee Drinks
  • Cocktail Ideas
  • Mocktail Recipes

Wedding & Events Boards

Wedding Planning

CategoryBoard Name
DressWedding Dress Inspiration
FlowersWedding Flower Arrangements
CakeWedding Cake Designs
VenueWedding Venue Ideas
PhotosWedding Photography Poses
ColorsWedding Color Palettes

Wedding Styles

  • Rustic Wedding Ideas
  • Beach Wedding Inspo
  • Garden Wedding Decor
  • Boho Wedding Style
  • Minimalist Wedding
  • Destination Wedding

Other Events

  • Baby Shower Ideas
  • Birthday Party Themes
  • Graduation Party Decor
  • Bridal Shower Inspiration
  • Gender Reveal Ideas

Health & Fitness Boards

Workouts

GoalBoard Name
Home fitnessHome Workout Ideas
GymGym Workout Plans
CardioHIIT Workouts
FlexibilityYoga Poses
CoreAb Exercises
StrengthStrength Training

Wellness

  • Self Care Ideas
  • Mental Health Tips
  • Morning Routine
  • Meditation Practice
  • Sleep Better Tips

Goals

  • Weight Loss Tips
  • Muscle Building
  • Running Training
  • Post-Pregnancy Fitness

Business & Career Boards

Entrepreneurship

  • Business Tips
  • Side Hustle Ideas
  • Passive Income Ideas
  • Small Business Tips
  • Productivity Hacks

Marketing

  • Social Media Marketing
  • Content Marketing Ideas
  • Pinterest Marketing
  • Instagram Strategy
  • Brand Design Inspiration

Career

  • Resume Templates
  • Interview Tips
  • Remote Work Tips
  • Work From Home Setup

Finance

  • Budgeting Tips
  • Saving Money Ideas
  • Investing Basics
  • Frugal Living Tips
Quick Quiz
Medium

You're a marketing consultant. What board mix works best?

💡 Tip: Think carefully before selecting your answer!


Lifestyle Boards

Travel

  • Travel Bucket List
  • Packing Tips
  • Road Trip Ideas
  • Beach Destinations
  • Budget Travel Hacks
  • Solo Travel Tips

Parenting

  • Baby Tips & Hacks
  • Toddler Activities
  • Kids Crafts
  • Educational Activities
  • Family Activities

Hobbies

  • Reading List
  • Journaling Ideas
  • Photography Tips
  • Gardening Ideas
  • Crafting Projects

Seasonal

  • Summer Activities
  • Fall Bucket List
  • Winter Cozy Vibes
  • Holiday Decorating
  • Christmas Ideas

Beauty Boards

Makeup

TypeBoard Name
DailyEveryday Makeup Looks
GlamGlam Makeup Inspo
NaturalNatural Makeup Ideas
EyesEye Makeup Tutorials
BeginnerMakeup for Beginners

Hair

  • Hair Color Ideas
  • Haircut Inspiration
  • Easy Hairstyles
  • Natural Hair Care
  • Braided Hairstyles

Skincare

  • Skincare Routine
  • Anti-Aging Tips
  • Korean Skincare
  • Face Mask Ideas

Nails

  • Nail Art Ideas
  • Gel Nail Designs
  • Minimalist Nails
  • Seasonal Nail Art

Niche-Specific Boards

Real Estate Agents

PurposeBoard Name
BuyersHome Buying Tips
First-timersFirst Time Homebuyer
SellersHome Staging Ideas
Curb appealCurb Appeal Ideas
Local[City Name] Homes

Teachers

  • Classroom Decor
  • Lesson Plan Ideas
  • Classroom Organization
  • Bulletin Board Ideas
  • Teacher Outfits

Photographers

  • Photography Poses
  • Lighting Techniques
  • Photo Editing Tips
  • Portfolio Inspiration

Bloggers

  • Blog Post Ideas
  • Blog Design Inspiration
  • Content Creation
  • Photography Flat Lays

Board Organization Strategy

How Many Boards?

Account StageNumber of Boards
Just starting10-15 boards
Growing15-25 boards
Established25-50 boards

Rule: Only create boards you can keep active. Empty boards hurt your profile.

Board Covers

  1. Use Canva (1000x1500px)
  2. Add board title text
  3. Match brand colors
  4. Keep design consistent

For exact dimensions, see our Pinterest pin size guide.

When to Archive vs Delete

SituationAction
Seasonal board (Halloween)Archive
Under 100 pins, no engagementDelete
Off-brand contentDelete
Might use laterArchive

SEO for Boards

Title Formula

[Specific Style] + [Topic] + Ideas/Tips/Inspiration

Examples:

  • Modern Farmhouse Kitchen Ideas
  • Easy Weeknight Dinner Recipes
  • Minimalist Home Office Setup

Description Template

150-300 characters with keywords:

"Small bathroom ideas and storage solutions for apartments and tiny homes. Find bathroom organization hacks, space-saving tips, and design inspiration for compact spaces."

Category Selection

Always pick the most relevant category. It helps Pinterest show your board to the right audience.


Quick Start Templates

Lifestyle Blogger (10 Boards)

  1. [Your Niche] Tips
  2. Outfit Ideas
  3. Home Decor Inspiration
  4. Healthy Recipes
  5. Travel Bucket List
  6. Self Care Ideas
  7. Productivity Hacks
  8. Gift Guide Ideas
  9. Seasonal Inspiration
  10. My Blog Posts

Business Owner (10 Boards)

  1. [Your Product/Service] Ideas
  2. Customer Inspiration
  3. Behind the Scenes
  4. Tips & Tutorials
  5. Industry News
  6. Team Favorites
  7. Success Stories
  8. Tools & Resources
  9. Related Lifestyle
  10. Your Blog/Content

Common Mistakes

MistakeFix
Too vague ("Stuff I Like")Create specific, searchable boards
Too narrow ("Blue Velvet Sofas Under $500")Broaden to fill with content
Duplicate topicsConsolidate similar boards
Empty boardsDelete or archive
No descriptionsAdd keyword-rich descriptions

Board & Strategy:

Content & Design:

Getting Started:

Free Tools:

Ready to manage all your Pinterest boards more efficiently? Try SocialRails free to schedule pins across multiple boards.

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