700+ Power Words for Sales & Marketing

"Buy now" vs "Claim your exclusive access now" — which converts better? Words matter.

This guide gives you 700+ power words ready to copy and paste. See also emotional marketing.

What Are Power Words?

Power words are emotionally-charged words that trigger psychological responses.

Regular copy informs. Power words persuade.

Power Words by Category

Urgency Words (Drive Immediate Action)

Use these when you need people to act now, not later.

Time-Based:

• Now
• Today
• Immediately
• Instant
• Quick
• Fast
• Hurry
• Limited time
• Last chance
• Before it's gone
• Don't wait
• Act now
• Deadline
• Expires
• Running out
• Closing soon
• Final hours
• While supplies last
• Today only
• This week only

Scarcity-Based:

• Limited
• Exclusive
• Rare
• Only
• Few left
• Almost gone
• Selling fast
• High demand
• Scarce
• Once-in-a-lifetime
• Never again
• One-time
• Members only
• VIP access
• Invitation only
• Waitlist
• Sold out soon
• Reserve yours
• Don't miss
• Going fast

Trust Words (Build Credibility)

Use these to reduce friction and increase confidence.

Authority:

• Proven
• Certified
• Official
• Authorized
• Expert
• Professional
• Research-backed
• Science-based
• Doctor-approved
• Industry-leading
• Award-winning
• Best-selling
• #1
• Top-rated
• Recommended
• Endorsed
• Verified
• Authentic
• Genuine
• Legitimate

Safety:

• Guaranteed
• Risk-free
• Secure
• Protected
• Safe
• Trusted
• Reliable
• Dependable
• Money-back
• No obligation
• Cancel anytime
• No strings attached
• Hassle-free
• Worry-free
• Confidential
• Private
• Encrypted
• Backed by
• Insured
• Bulletproof

Proof:

• Tested
• Results
• Proof
• Case study
• Example
• Evidence
• Data
• Statistics
• Facts
• Track record
• History
• Experience
• Success stories
• Testimonial
• Review
• Endorsed by
• Featured in
• As seen in
• Used by
• Trusted by

Exclusivity Words (Make People Feel Special)

Use these to create VIP feelings and FOMO.

Status:

• Exclusive
• Premium
• Elite
• VIP
• Members-only
• Private
• Inner circle
• Behind-the-scenes
• First access
• Early access
• Priority
• Privileged
• Select
• Chosen
• Special
• Limited edition
• Collector's
• Rare
• Invitation-only
• Handpicked

Belonging:

• Join
• Become
• Enter
• Access
• Unlock
• Discover
• Get inside
• Be part of
• Belong
• Connect with
• Community
• Tribe
• Family
• Network
• Circle
• Movement
• Club
• Society
• Membership
• Brotherhood/Sisterhood

Curiosity Words (Drive Clicks and Opens)

Use these in headlines, subject lines, and hooks.

Mystery:

• Secret
• Hidden
• Unknown
• Mysterious
• Revealed
• Exposed
• Uncovered
• Behind-the-scenes
• Insider
• Confidential
• Private
• Classified
• Underground
• Backdoor
• Hack
• Trick
• Method
• System
• Formula
• Blueprint

Discovery:

• Discover
• Find out
• Learn
• See
• Explore
• Uncover
• Reveal
• Meet
• Introducing
• Announcing
• Presenting
• Sneak peek
• Preview
• First look
• Breaking
• New
• Fresh
• Latest
• Emerging
• Upcoming

Questions:

• What if
• How to
• Why
• When
• Where
• Who
• Which
• Can you
• Do you
• Have you
• Did you know
• Ever wondered
• What's the secret
• What really
• The truth about
• What no one tells you
• Little-known
• Surprising
• Unexpected
• Counterintuitive

Value Words (Highlight Benefits)

Use these to emphasize what customers get.

Free:

• Free
• Complimentary
• No cost
• Bonus
• Gift
• Giveaway
• Extra
• Added
• Included
• Zero cost
• On the house
• Gratis
• No charge
• Perk
• Freebie
• Sample
• Trial
• Demo
• No payment
• Without paying

Savings:

• Save
• Discount
• Deal
• Bargain
• Reduced
• Slashed
• Cut
• Off
• Markdown
• Sale
• Clearance
• Value
• Affordable
• Budget-friendly
• Economical
• Cost-effective
• Inexpensive
• Cheap
• Low-cost
• Half-price

Growth:

• Increase
• Boost
• Grow
• Multiply
• Double
• Triple
• 10x
• Skyrocket
• Explode
• Surge
• Accelerate
• Amplify
• Maximize
• Optimize
• Improve
• Enhance
• Upgrade
• Level up
• Scale
• Expand

Reduction:

• Reduce
• Cut
• Eliminate
• Remove
• Stop
• End
• Avoid
• Prevent
• Save
• Minimize
• Decrease
• Lower
• Slash
• Kill
• Destroy
• Obliterate
• Wipe out
• Get rid of
• Say goodbye to
• Never again

Emotional Words (Create Feeling)

Use these to trigger emotional responses.

Happiness:

• Joy
• Happy
• Delighted
• Thrilled
• Excited
• Ecstatic
• Overjoyed
• Pleased
• Satisfied
• Content
• Grateful
• Blessed
• Lucky
• Fortunate
• Amazing
• Wonderful
• Fantastic
• Incredible
• Awesome
• Brilliant

Fear/Pain:

• Warning
• Danger
• Risk
• Threat
• Crisis
• Problem
• Mistake
• Fail
• Lose
• Miss out
• Regret
• Worry
• Stress
• Anxiety
• Frustration
• Struggle
• Suffer
• Pain
• Hurt
• Disaster

Desire:

• Want
• Need
• Crave
• Desire
• Dream
• Wish
• Hope
• Imagine
• Picture
• Envision
• Yearn
• Long for
• Aspire
• Covet
• Lust
• Hunger
• Thirst
• Ache for
• Must-have
• Can't live without

Anger:

• Sick of
• Tired of
• Fed up
• Enough
• Annoyed
• Frustrated
• Furious
• Outraged
• Disgusted
• Betrayed
• Cheated
• Scammed
• Ripped off
• Lied to
• Deceived
• Manipulated
• Exploited
• Taken advantage of
• Unfair
• Wrong

Action Words (Drive Behavior)

Use these to tell people exactly what to do.

Get:

• Get
• Grab
• Claim
• Take
• Download
• Access
• Receive
• Collect
• Pick up
• Secure
• Reserve
• Lock in
• Snag
• Score
• Win
• Gain
• Obtain
• Acquire
• Capture
• Seize

Start:

• Start
• Begin
• Launch
• Kick off
• Dive in
• Jump in
• Get started
• Take action
• Make the first move
• Take the plunge
• Get going
• Set out
• Embark
• Initiate
• Activate
• Trigger
• Ignite
• Spark
• Fire up
• Power up

Create:

• Create
• Build
• Make
• Design
• Develop
• Craft
• Produce
• Generate
• Form
• Construct
• Assemble
• Compose
• Forge
• Shape
• Mold
• Establish
• Found
• Pioneer
• Innovate
• Invent

Transform:

• Transform
• Change
• Convert
• Shift
• Switch
• Evolve
• Upgrade
• Improve
• Enhance
• Revolutionize
• Reinvent
• Reimagine
• Overhaul
• Makeover
• Revamp
• Refresh
• Renew
• Rebuild
• Redesign
• Redefine

Sensory Words (Create Vivid Experience)

Use these to make copy come alive.

Visual:

• Brilliant
• Sparkling
• Gleaming
• Vibrant
• Bold
• Stunning
• Dazzling
• Radiant
• Luminous
• Crystal clear
• Eye-opening
• Picturesque
• Colorful
• Sharp
• Crisp
• Clean
• Sleek
• Polished
• Pristine
• Beautiful

Touch:

• Smooth
• Soft
• Silky
• Velvety
• Crisp
• Sharp
• Firm
• Solid
• Sturdy
• Powerful
• Strong
• Lightweight
• Heavy-duty
• Comfortable
• Cozy
• Warm
• Cool
• Refreshing
• Soothing
• Gentle

Taste/Smell (metaphorical):

• Fresh
• Rich
• Sweet
• Savory
• Zesty
• Bold
• Smooth
• Crisp
• Clean
• Pure
• Raw
• Organic
• Natural
• Authentic
• Homemade
• Handcrafted
• Artisan
• Premium
• Gourmet
• Decadent

Power Words by Use Case

Email Subject Lines

Open-boosting words:

• You
• New
• Free
• Exclusive
• Quick
• Important
• Urgent
• Alert
• Breaking
• Invitation
• Personal
• Private
• Secret
• Revealed
• Announcing
• Finally
• Last chance
• Don't miss
• Your [benefit]
• [Name], your...

Example transformations:

• "Newsletter" → "Your weekly insider briefing"
• "New product" → "Exclusive: First look at [product]"
• "Sale ending" → "Final hours: Your $50 is waiting"

Headlines

Attention-grabbing words:

• How to
• Why
• What
• Secret
• Proven
• Easy
• Simple
• Quick
• Ultimate
• Complete
• Essential
• Step-by-step
• Breakthrough
• Revolutionary
• Little-known
• Shocking
• Surprising
• [Number] ways
• Warning
• Announcing

Example transformations:

• "Marketing tips" → "7 Proven Marketing Secrets That 10x Conversions"
• "New software" → "Breakthrough Software: Create Landing Pages in Minutes"
• "Save money" → "The Little-Known Money Hack That Saves $500/Month"

CTAs (Call to Action)

Click-driving words:

• Get
• Start
• Claim
• Grab
• Unlock
• Access
• Discover
• Download
• Join
• Try
• Begin
• Yes, I want
• Show me
• Tell me
• Give me
• Send me
• Reserve
• Activate
• Secure
• Create

Example transformations:

• "Submit" → "Get My Free Guide"
• "Sign up" → "Start Your Free Trial"
• "Buy now" → "Claim Your 50% Discount"
• "Learn more" → "Discover How It Works"

Product Descriptions

Desire-building words:

• Premium
• Handcrafted
• Artisan
• Luxurious
• Exclusive
• Limited edition
• Best-selling
• Award-winning
• Customer favorite
• Top-rated
• #1
• Revolutionary
• Breakthrough
• Cutting-edge
• State-of-the-art
• Professional-grade
• Military-grade
• Industrial-strength
• Advanced
• Next-generation

Example transformations:

• "Cotton shirt" → "Premium, ultra-soft cotton shirt loved by 50,000+ customers"
• "Software tool" → "Award-winning tool trusted by Fortune 500 companies"

Social Media

Engagement-driving words:

• Agree?
• Thoughts?
• What do you think?
• Comment
• Share
• Tag
• DM
• Link in bio
• Swipe
• Save this
• Bookmark
• Remember this
• Don't forget
• Hot take
• Unpopular opinion
• Controversial
• Plot twist
• Game-changer
• Mind = blown
• This is it

Testimonials

Credibility words:

• Life-changing
• Game-changer
• Transformed
• Finally
• Best decision
• Wish I started sooner
• Can't imagine
• Exceeded expectations
• Blown away
• Amazed
• Impressed
• Grateful
• Recommended
• Must-have
• Essential
• Worth every penny
• Return on investment
• Results
• Success
• Achievement

Power Word Combinations

Urgency + Value

• "Grab your free guide before it's gone"
• "Claim your exclusive discount now"
• "Last chance for 50% off"

Curiosity + Exclusivity

• "Discover the secret method used by top performers"
• "Unlock insider strategies you won't find anywhere else"
• "Get access to the hidden playbook"

Trust + Action

• "Join 50,000+ proven successful members"
• "Start your guaranteed transformation today"
• "Begin your risk-free trial now"

Emotion + Benefit

• "Finally escape the frustration of slow websites"
• "Transform your struggling business into a thriving success"
• "Stop worrying about money forever"

Power Words in Action: A/B Test Ideas

Test these variations to find what works for your audience:

Power word versions typically outperform generic alternatives—but test to confirm for your specific audience.

Words to Avoid (Weak Words)

Replace these weak words with power alternatives:

Power Words Checklist

Before publishing any copy, check:

• Headline contains at least 1 power word
• CTA uses action verb + benefit
• Opening line triggers curiosity or emotion
• Key benefits use sensory/emotional language
• Urgency elements include specific deadlines
• Trust signals use specific numbers/proof
• Weak words replaced with powerful alternatives

Related Guides

• Emotional Marketing: 25 Examples
• FOMO Marketing Tactics
• Creating Urgency in Sales
• Value Proposition Examples
• Social Proof Marketing

Free Tools

• Power Words Generator - Instantly find power words by category
• Urgency Message Generator - Create urgency-driven copy

Key Takeaways

1. Words trigger emotions. Choose words that make people feel, not just think.
2. Specificity wins. "Save $147" beats "Save money".
3. Test everything. The right power word can 2x your conversions.
4. Match word to intent. Urgency words for sales, curiosity for content.
5. Don't overdo it. Too many power words feels manipulative.

Bookmark this page. Come back whenever you're writing copy that needs to convert.