Publer vs SocialPilot 2025: Which One Should You Pick?
TL;DR - Quick Answer
10 min readSocialPilot 2025 offers better value with more features at a lower price. Publer excels in simplicity but costs more for similar functionality.
Quick answer: Publer is cheaper with a free plan available. SocialPilot is better for agencies with white-label reports ($30/month).
Budget vs agency features. See our Publer review and SocialPilot review.
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Pricing Side-by-Side
Publer Pricing
SocialPilot Pricing
🤔 Quick Knowledge Check
You're a solo creator managing 5 accounts on a tight budget. Which is cheaper?
Cost Comparison by Scenario
Solo Creator (3 accounts)
Growing Business (10 accounts)
Agency (25 accounts, 3 users)
Publer is significantly cheaper at every tier.
Features That Matter
Pricing Value
Publer:
- Free plan available
- $12/month for 10 accounts
- $21/month for 25 accounts
SocialPilot:
- No free plan
- $30/month for 10 accounts
- $50-100/month for agencies
Winner: Publer. Much better pricing.
Agency Features
Publer:
- Team collaboration
- Client workspaces
- No white-label
- Basic client management
SocialPilot:
- White-label reports
- Client dashboards
- Bulk scheduling
- Agency workflows
Winner: SocialPilot. Better for agencies.
🤔 Quick Knowledge Check
Your agency needs white-label reports with custom branding. Which tool?
AI Features
Publer:
- AI Assist
- Text generation
- Caption help
- Image creation
SocialPilot:
- Basic AI suggestions
- Caption ideas
- Limited AI tools
Winner: Publer. More AI capabilities.
Bulk Scheduling
Publer:
- Bulk import
- RSS feeds
- Calendar scheduling
- Queue management
SocialPilot:
- Bulk scheduling
- CSV import
- Content calendar
- Queue system
Winner: Tie. Both handle bulk well.
Platform Support
Publer: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram, WordPress
SocialPilot: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Tumblr, VK
Winner: Tie. Both have good platform coverage.
Pros and Cons
Publer Pros
- ✅ Free plan available
- ✅ Much cheaper overall
- ✅ AI Assist included
- ✅ Good value per account
Publer Cons
- ❌ No white-label
- ❌ Basic client features
- ❌ Limited agency tools
- ❌ Simpler reporting
SocialPilot Pros
- ✅ White-label reports
- ✅ Agency-focused
- ✅ Client dashboards
- ✅ Team workflows
SocialPilot Cons
- ❌ No free plan
- ❌ More expensive
- ❌ Basic AI features
- ❌ Costs add up quickly
Who Should Use Which?
Pick Publer if you:
- Want a free option
- Are budget-conscious
- Need AI features
- Work solo or small team
- Don't need white-label
Pick SocialPilot if you:
- Run an agency
- Need white-label
- Manage client accounts
- Want team workflows
- Can afford $50+/month
The Value Question
SocialPilot costs 2-4x more than Publer. Is it worth it?
SocialPilot is worth it if:
- White-label is non-negotiable
- Client dashboards matter
- You bill clients for reports
Publer is better if:
- Budget is the priority
- You don't need white-label
- Basic scheduling is enough
🤔 Quick Knowledge Check
You manage 20 accounts for various clients. Budget is $25/month. Best option?
Best Alternative: SocialRails
Want better value with AI content and video templates?
Try SocialRails free →Quick Answers
Is Publer or SocialPilot cheaper? Publer. Free plan available, paid starts at $12/month vs $30.
Which has white-label? SocialPilot only. Publer doesn't offer white-label.
Which has better AI? Publer. AI Assist is more capable than SocialPilot's basic features.
Which is better for agencies? SocialPilot, if you need white-label. Publer if you don't.
Can I try both? Publer has a free plan. SocialPilot has a 14-day trial.
Summary
Publer: Best for budget-conscious users who need solid scheduling without agency features.
SocialPilot: Best for agencies who need white-label reports and client management.
Best alternative: SocialRails at $29-99/month with AI content and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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