Comparisons

Zoho Social vs Buffer 2025: Which Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

8 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Zoho Social: Best for Zoho CRM users. (Full Zoho Social review) Buffer: Best for simple, clean scheduling. (Full Buffer review)

Zoho users pick Zoho Social. Simple schedulers pick Buffer.

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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

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30-Second Answer

FactorWinner
CRM integrationZoho Social
SimplicityBuffer
AI contentBuffer
Free planBoth
Price (low channels)Buffer
Price (many channels)Zoho Social
Learning curveBuffer

Pricing Comparison

Zoho Social

PlanMonthlyUsersChannels
Free$017
Standard$15110
Professional$40110
Premium$65310

Buffer

PlanMonthlyChannelsFeatures
Free$0310 posts each
Essentials$6/channelUnlimitedFull scheduling
Team$12/channelUnlimitedCollaboration

Key difference: Zoho is flat-rate. Buffer is per-channel. Depends on channel count. See our scheduler comparison for more options.


🤔 Quick Knowledge Check

You manage 10 social accounts solo. Which costs less monthly?


Where Each Tool Wins

Zoho Social Wins: CRM Integration

Deep Zoho ecosystem:

  • Zoho CRM direct integration
  • Lead capture from social
  • Contact enrichment
  • SmartQ best times

Buffer has no CRM integration.


Buffer Wins: Simplicity

Clean, easy interface:

  • 5-minute setup
  • Intuitive design
  • No learning curve
  • Browser extension

🤔 Quick Knowledge Check

You need social-CRM integration for lead capture. Which tool?


Buffer Wins: AI Content

AI Assistant included:

  • Caption generation
  • Content ideas
  • Repurposing help
  • Hashtag suggestions

Zoho Social has no AI content generation.


Zoho Social Wins: Flat Pricing

Predictable costs:

  • $15/month for 10 channels
  • No per-channel fees
  • Scales better at volume

Buffer costs escalate with channels.


Feature Comparison

FeatureZoho SocialBuffer
Starting price$0 (free)$0 (free)
CRM integrationZoho CRMNone
AI contentNoneAI Assistant
Pricing modelFlatPer-channel
Platforms78
Learning curveModerateEasy

🤔 Quick Knowledge Check

Which tool has AI-powered content generation?


Cost Comparison

ChannelsZoho AnnualBuffer Annual
3$120$216
5$120$360
10$120$720
20$480+$1,440

Insight: Zoho Social wins for 3+ channels. Buffer wins for 1-2 channels.


Who Should Pick What

Choose Zoho Social if you:

  • Use Zoho CRM
  • Manage 5+ channels
  • Want flat pricing
  • Need CRM integration
  • Have moderate budget

Choose Buffer if you:

  • Want simplicity
  • Need AI content
  • Manage 1-3 channels
  • Prefer clean interface
  • Value ease of use

Neither Is Perfect

Both tools lack:

MissingZoho SocialBuffer
AI contentYesNo
Video templatesYesYes
CRM integrationNoYes
Visual planningYesYes

Better Alternative

Want CRM integration AND AI content?

FeatureZoho SocialBufferSocialRails
Price (10 ch)$15/mo$60/mo$29/mo
AI contentNoneBasicUnlimited
Video templatesNoneNone350+
CRM integrationZohoNoneYes
Try SocialRails free →

🤔 Quick Knowledge Check

Final decision: Managing 10 channels on a budget without CRM needs. Best choice?


Quick Answers

Which is cheaper? Zoho for 3+ channels. Buffer for 1-2 channels.

Which has AI content? Only Buffer.

Which has CRM integration? Only Zoho Social (with Zoho CRM).

Which is simpler? Buffer. Easier interface.

Which has free plan? Both. Zoho's is more generous.


Bottom Line

Zoho Social: Best for Zoho CRM users managing many channels at flat pricing.

Buffer: Best for simple schedulers who want AI content and easy interface.

Best alternative: SocialRails at $29/month with unlimited AI content and video templates.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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