Zoho Social Review 2025: Features, Pricing, Pros & Cons
TL;DR - Quick Answer
12 min readTips you can use today. What works and what doesn't.
Zoho Social is part of the Zoho ecosystem. Its biggest advantage? Deep integration with Zoho CRM, letting you connect social interactions to sales pipeline.
But is ecosystem lock-in worth it? Here's the honest breakdown.
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Best for: Businesses already using Zoho CRM who want social media data flowing into their sales pipeline.
Not ideal for: Non-Zoho users, agencies, or those needing advanced standalone social features.
Pricing at a Glance
Per brand. Additional brands = additional cost.
The value: $15/month starting price is extremely competitive.
What makes Zoho Social unique compared to other social media tools?
What Zoho Social Does Well
Zoho CRM Integration
Direct sales connection:
Verdict: Unmatched CRM integration for Zoho users.
Affordable Pricing
Value comparison:
Verdict: Excellent value for SMBs.
SmartQ
Best time optimization:
- Audience analysis
- Optimal posting times
- Automatic scheduling
- Performance learning
Verdict: Solid scheduling automation.
What business type benefits most from Zoho Social?
What Zoho Social Lacks
Ecosystem Dependence
Best with Zoho products:
- CRM integration requires Zoho CRM
- Best value in Zoho One bundle
- Some features need other Zoho tools
- Lock-in concerns
Limited Standalone Features
Compared to dedicated tools:
- Basic social listening
- Limited competitor analysis
- Fewer scheduling options
- Basic analytics depth
Platform Gaps
Supports:
- Facebook, Instagram
- Twitter, LinkedIn
- Google Business
- Pinterest, TikTok
Missing depth on some platforms.
Agency Limitations
What's Zoho Social's starting monthly price?
Pros and Cons Summary
What's the main drawback for non-Zoho users?
Real User Reviews
What Users Love
"Social leads flow right into our CRM. Sales team can see every interaction." — G2 Review
"Best value for the price. Hard to beat $15/month for what you get." — Capterra Review
What Users Complain About
"Without Zoho CRM, it's just okay. The integration is the main draw." — G2 Review
"Analytics could be deeper. Use Google Analytics for real insights." — G2 Review
When does Zoho Social make the most sense?
Who Should Use Zoho Social
Ideal Users
Zoho CRM Customers
- Want social-to-sales flow
- Need lead enrichment
- Value ecosystem integration
- Budget-conscious SMBs
Small Businesses
- Want affordable scheduling
- Like Zoho products
- Need basic features
- Simple requirements
Who Should Look Elsewhere
Non-Zoho Users losing integration value
Agencies needing white-label
Analytics-Focused wanting depth
Standalone Tool Seekers preferring no ecosystem
Zoho Social vs Alternatives
FAQ
Is Zoho Social worth it in 2025?
For Zoho CRM users, absolutely. The integration alone justifies the cost. For non-Zoho users, it's a decent affordable option but loses its main advantage.
Does Zoho Social have a free plan?
Yes. Limited free plan with basic features. Meaningful use requires paid plans starting at $15/month.
Is Zoho Social good for agencies?
Not ideal. No white-label, per-brand pricing adds up, and limited agency-specific features. Sendible or SocialPilot are better agency choices.
Do I need Zoho CRM to use Zoho Social?
No, but you lose the biggest advantage. Zoho Social works standalone, but the CRM integration is what makes it special.
Bottom Line
Zoho Social is perfect for Zoho users, okay for everyone else.
Choose Zoho Social if:
- You use Zoho CRM
- Budget is a priority
- You like ecosystem integration
- Social-to-sales matters
Choose an alternative if:
- You don't use Zoho
- You need advanced features
- Agency tools required
- Deep analytics needed
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