Free B2B Social Media Strategy Generator
Get a focused 1-page social media strategy for your B2B business. No fluff, just actionable content pillars, platform priorities, and a 90-day execution plan. Stop overthinking, start executing.
Generate Your Strategy
Why B2B Needs Different Strategy
- B2B buying cycles are longer - build trust over time
- Decision makers want expertise, not entertainment
- LinkedIn dominates - focus resources there first
- Quality engagement beats vanity metrics
- Personal brands often outperform company pages
B2B Social Best Practices
- Focus on 1-2 platforms max, dominate them
- 3-4 posts/week with engagement beats daily posting
- Lead with value, not product pitches
- Engage on others' content daily
- Give strategy 90 days before major changes
Your Strategy Includes
Platform Priority
Where to focus first
Content Pillars
4 themes to rotate
Weekly Calendar
When to post what
90-Day Plan
Milestones to hit
Frequently Asked Questions
What platforms should B2B companies focus on?▼
For most B2B companies, LinkedIn should be the primary platform - it's where decision-makers spend professional time. Twitter/X works well for tech/SaaS companies. YouTube is valuable for complex products needing education. Skip Instagram, TikTok, and Facebook for B2B unless you have a strong reason and resources. Focus on 1-2 platforms rather than spreading thin.
How often should B2B companies post on social media?▼
Quality over quantity. For LinkedIn, 3-4 posts per week is optimal for most B2B companies. More important than frequency is consistency and engagement - responding to comments and engaging with others' content. A company posting 3x/week with strong engagement will outperform one posting daily with no interaction.
What content works best for B2B social media?▼
Top-performing B2B content includes: 1) Educational insights with data, 2) Customer success stories/case studies, 3) Behind-the-scenes company culture, 4) Contrarian POV posts that spark discussion. Text-based posts with line breaks and carousels tend to get highest reach on LinkedIn. Video works but requires more production time.
How long before B2B social media shows results?▼
Expect 90 days of consistent execution before seeing meaningful results. Month 1 is about building consistency and optimizing profiles. Month 2 is about finding what resonates. Month 3 is when compounding starts. The biggest mistake is changing strategy before giving it time to work. Track leading indicators (engagement, impressions) weekly while waiting for lagging indicators (leads, revenue).
Complete Your Social Media Toolkit
Maximize your social media success with our other free tools
⏰ Save 50% on all plans - Cyber Week Offer
Schedule posts to 9 platforms in just 60 seconds
Start your free trial