Your Social Media Management Checklist
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Why You Need a Social Media Checklist
Social media management involves dozens of small tasks that can easily fall through the cracks. Without a structured checklist, you risk missing comments from potential customers, forgetting to post on key days, or neglecting analytics that could improve your strategy.
A checklist means every platform gets attention, every comment gets a response, and every week starts with a plan.
Daily vs Weekly vs Monthly: What to Do When
Daily (30-60 minutes)
- Respond to comments and DMs within the first few hours to improve algorithmic reach
- Share Stories or short-form content to maintain daily visibility
- Monitor brand mentions and respond promptly to both positive and negative sentiment
- Engage with peers by commenting on industry accounts
Weekly (2-4 hours)
- Plan and schedule content for the upcoming week
- Review analytics to identify what is working
- Batch-create content such as photos, videos, and graphics
- Research hashtags and update your hashtag sets
Monthly (4-6 hours)
- Audit content performance and identify top and bottom performers
- Update your content calendar for the next month
- Conduct competitor analysis and note trends
- Refresh bios, links, and profile information
Use the Content Calendar Generator to plan weekly and monthly content.
Common Social Media Tasks People Forget
These are the tasks that regularly get skipped:
- Alt text on images: Adding descriptive alt text improves accessibility and SEO. Most managers skip this entirely.
- Link checking: Bio links, story links, and links in posts can break over time. Check them monthly.
- Hashtag rotation: Using the same hashtags repeatedly can reduce reach. Refresh your sets weekly.
- Profile updates: Seasonal promotions, new services, or updated CTAs in your bio get forgotten.
- Competitor monitoring: Regular check-ins on what competitors are doing keeps you aware of industry shifts.
- Content repurposing: Top-performing posts from 3-6 months ago can be refreshed and reposted.
- Follower cleanup: Removing spam accounts and bots improves your engagement rate metrics.
- Platform-specific features: New features like Channels, Broadcast channels, or updated algorithms require regular attention.
Understanding content scheduling fundamentals helps you build these tasks into your workflow. For deeper community engagement strategies, learn about community management best practices.
Checklist by Platform: Quick Reference
- Post feed content 3-5x per week
- Share Stories daily (3-7 per day)
- Post Reels 3-5x per week
- Respond to DMs and comments within 1 hour
- Use 5-15 relevant hashtags per post
- Update link in bio with current promotions
TikTok
- Post 1-3 videos per day for growth
- Engage with comments within the first 30 minutes
- Participate in trending sounds and challenges
- Review analytics weekly to optimize video length and topics
- Post 3-5x per week (text posts, carousels, or articles)
- Comment on 10-15 posts daily from your network
- Share industry insights and thought leadership
- Update headline and About section quarterly
Twitter/X
- Post 3-5 tweets per day
- Engage in conversations and reply to mentions
- Retweet and quote-tweet relevant content
- Monitor trending topics in your industry
- Post 3-5x per week to your page
- Respond to all page messages within 1 hour
- Engage in relevant Facebook Groups
- Review Page Insights weekly
YouTube
- Upload 1-2 long-form videos per week
- Post Shorts 3-5x per week
- Respond to comments within 24 hours
- Optimize titles, descriptions, and thumbnails monthly
- Pin 5-15 pins per day (mix of original and repins)
- Create 2-3 new original pins per week
- Organize boards monthly
- Use keyword-rich descriptions on every pin
Effective content planning across platforms requires understanding each platform's unique rhythm. Plan your posting schedule with the Best Posting Time Calculator to maximize visibility.
Frequently Asked Questions
What should be on a social media manager's daily checklist?
A social media manager's daily checklist should include checking and responding to all notifications and DMs, responding to comments on recent posts, publishing or verifying scheduled content, sharing Stories or short-form content, engaging with industry accounts and peers, monitoring brand mentions and tags, and checking trending topics for timely content opportunities. These daily tasks typically take 1-2 hours total and are essential for maintaining engagement and community growth.
How often should I review my social media analytics?
You should review basic engagement metrics daily (likes, comments, shares), conduct a deeper weekly analysis of reach, impressions, and follower growth, perform a full monthly audit comparing performance against goals, and do a full quarterly strategy review. Weekly reviews help you identify what content resonates with your audience, while monthly and quarterly reviews inform larger strategic decisions about content pillars, posting frequency, and platform prioritization.
What monthly social media tasks do most people forget?
The most commonly forgotten monthly tasks include updating bio links and profile information, cleaning up spam followers, testing new content formats, reviewing and refreshing hashtag sets, conducting thorough competitor analysis, auditing content accessibility (alt text, captions), checking that all links in posts and bio still work, and creating a documented performance report. These tasks are easy to overlook but have significant impact on long-term social media success.
How do I create a social media checklist for a small team?
For a small team (2-5 people), divide tasks by role and frequency. Assign daily engagement tasks (responding to comments, monitoring mentions) to one person, content creation and scheduling to another, and analytics review to a team lead. Use a shared checklist tool or project management platform so everyone can see progress. Include weekly sync meetings to review performance and plan content. Our generator creates team-size-appropriate checklists that consider delegation and workflow efficiency.
What is the difference between daily and weekly social media tasks?
Daily tasks are reactive and maintenance-focused: responding to comments, checking notifications, sharing Stories, and engaging with your community. These keep your presence active and your audience engaged. Weekly tasks are proactive and strategic: planning next week's content, reviewing analytics, batch-creating content, researching hashtags, and scheduling posts. Weekly tasks build the foundation for consistent, high-quality social media presence, while daily tasks maintain momentum and relationships with your audience.
More Social Media Management Resources
- Social Media Holiday Calendar — plan content around key dates all year
- Content Calendar Generator — map out weekly and monthly posting schedules
- Content Pillar Builder — define the themes that guide every post you create
- Social Media ROI Calculator — measure whether your efforts are paying off
- Evergreen Content Generator — build a library of reusable posts
For a ready-made monthly content plan, see our 30-day social media calendar that converts.
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Content Calendar Generator
Plan your weekly and monthly content schedule
Content Pillar Builder
Define the themes that guide every post
Best Posting Time Calculator
Find the best times to post on each platform
Social Media ROI Calculator
Measure whether your social media is profitable
Evergreen Content Generator
Build a library of reusable posts
Social Media Holiday Calendar
Plan content around key dates all year