Comparisons

Buffer vs PostPickr 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

13 min read

PostPickr 2026 offers better value with more features at a lower price. Buffer excels in simplicity but costs more for similar functionality.

Quick answer: Buffer is simpler with better English support (free plan available). PostPickr is cheaper for many channels (starts at €19/month).

Neither has full AI content generation. See our Buffer review and PostPickr review for details.

Pricing from Buffer and PostPickr official pages.

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Quick Comparison

FeatureBufferPostPickr
Starting priceFreeFree (€19 paid)
Best forEnglish usersEuropean users
Free plan✅ 3 channels✅ 3 channels
Pricing modelPer channelPer plan
AI contentBasic assistant
Learning curveVery easyModerate

Pricing Side-by-Side

Buffer Pricing

PlanCostChannelsUsers
Free$031
Essentials$6/channelUnlimited1
Team$12/channelUnlimitedUnlimited

Example: 20 channels on Essentials = $120/month

PostPickr Pricing

PlanCostChannelsUsers
Free€031
Professional€19/month122
Business€49/month405
Advanced€99/month8010

Example: 20 channels on Professional = €19/month (if under 12) or Business = €49/month


Quick Quiz
Easy

You manage 20 social channels for clients. Which is cheaper?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Scenario

Solo Creator (5 accounts)

ToolMonthly Cost
Buffer Essentials$30
PostPickr Professional€19
DifferencePostPickr saves ~$11/month

Small Team (3 people, 15 accounts)

ToolMonthly Cost
Buffer Team$180
PostPickr Business€49
DifferencePostPickr saves ~$130/month

Agency (25 accounts)

ToolMonthly Cost
Buffer Essentials$150
PostPickr Business€49
DifferencePostPickr saves ~$100/month

Pattern: PostPickr wins on price for 12+ channels. Buffer wins on simplicity and support.


Features That Matter

Scheduling

CapabilityBufferPostPickr
Posting styleQueue-basedVisual calendar
Best time suggestions
Browser extension
Bulk scheduling
Mobile apps

Winner: Tie. Both solid, different approaches.


Language & Support

AspectBufferPostPickr
Primary languageEnglishItalian
Support teamGlobal, 24/7European hours
DocumentationExtensive EnglishLimited English
CommunityLarge EnglishItalian

Winner: Buffer. Much better for English speakers.


Quick Quiz
Easy

Your team is based in the US and prefers English documentation. Which tool?

💡 Tip: Think carefully before selecting your answer!


Platform Support

Buffer: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Mastodon, Bluesky, Threads

PostPickr: Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, YouTube, Google Business, Threads, Telegram

Winner: Tie. Both cover major platforms. Buffer has Mastodon/Bluesky, PostPickr has Telegram.


Content Creation

CapabilityBufferPostPickr
AI assistantBasic
Post suggestions
Hashtag suggestions
Full AI content

Neither has full AI content generation. Buffer's assistant is basic.


Analytics

Metric TypeBufferPostPickr
Post performance✅ Basic
Audience insightsLimited
Engagement tracking
Custom reportsBusiness+ only
Competitive analysis

Winner: Buffer. Cleaner analytics and better presentation.


Quick Quiz
Medium

You want AI to help write social media posts. Which tool?

💡 Tip: Think carefully before selecting your answer!


Pros and Cons

BufferPostPickr
ProsVery easy to usePlan-based pricing (cheaper at scale)
English-first supportFree plan available
Modern interfaceGDPR compliant
Browser extensionTelegram support
Bluesky/Mastodon support30-day trial
ConsPer-channel pricing adds upItalian-focused support
Basic AI onlyNo AI content
No video templatesBasic analytics
Limited team featuresLimited English docs

Who Should Use Which?

Pick Buffer if you...Pick PostPickr if you...
Prefer English documentationManage 12+ social channels
Value ease of useAre based in Europe
Need modern platform support (Bluesky)Need GDPR compliance
Manage fewer channelsWant budget pricing
Want clean analyticsAre comfortable with Italian resources

Quick Quiz
Medium

You're a solo marketer in Germany managing 8 accounts. You prefer English but want GDPR compliance. Best choice?

💡 Tip: Think carefully before selecting your answer!


Neither Has Full AI Content Generation

Both tools help with scheduling, but neither writes posts for you.

If you need AI content:

ToolAI FeaturesPrice
SocialRailsUnlimited AI content + 350 video templates$29-99/month
HootsuiteOwlyWriter AI$99+/month

Quick Quiz
Hard

Final decision: You're a European agency managing 30 accounts, comfortable with Italian. Buffer or PostPickr?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

Neither Buffer nor PostPickr has full AI content generation. If that matters:

FeatureBufferPostPickrSocialRails
Starting priceFreeFree$29/month
20 channels$120/month€49/month$49/month
AI contentBasic✅ Unlimited
Video templates✅ 350+
Learning curveEasyModerate15 minutes
Try SocialRails free →

Quick Answers

Is Buffer or PostPickr cheaper? PostPickr is cheaper for 12+ channels (plan-based). Buffer is more affordable for solo users with few accounts.

Which has better support? Buffer. English-first with global availability. PostPickr is Italian-focused.

Does either have AI content? Buffer has a basic AI assistant. PostPickr has none. Neither writes full posts.

Which supports more platforms? Similar coverage. Buffer has Bluesky/Mastodon, PostPickr has Telegram.

Can I try both free? Yes. Both have free plans (3 channels). PostPickr also offers 30-day trials on paid plans.


Summary

Buffer: Best for English-speaking users wanting simplicity and modern features.

PostPickr: Best for European users needing budget pricing for many channels.

Neither: Has full AI content generation or video templates.

Best alternative: SocialRails at $29-99/month with unlimited AI content and video templates.

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