10 Dental Social Media Campaigns That Actually Fill Appointment Books
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12 min readStep-by-step guide. Follow it to get results.
10 Dental Social Media Campaigns That Actually Fill Appointment Books
Most dental practices post a stock photo of a smiling patient, add "Call us today!" and wonder why nobody engages.
The practices booking new patients from social media run structured campaigns with clear goals. Here are 10 you can launch this week.
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What's the most effective type of content for dental practices on social media?
💡 Tip: Think carefully before selecting your answer!
Campaign 1: Before & After Transformations
Goal: Showcase results, build trust
How to run it:
- Photograph every cosmetic case (with patient consent)
- Same lighting, same angle, every time
- Include the procedure name and brief description
- Add patient's own words about their experience
Post format:
Before → After
Procedure: [Porcelain Veneers / Whitening / Invisalign]
Timeline: [X weeks/months]
"[Patient quote about how they feel]"
📞 Book your consultation: [link]
Post 2-3 transformations per week. Generate captions with our Dental Before & After Caption Generator.
Campaign 2: New Patient Welcome
Goal: Convert followers to first appointments
Create a permanent welcome sequence that runs year-round:
- Office tour video showing how welcoming your space is
- "What to expect at your first visit" carousel
- Team introduction posts
- Patient review highlights
Pair organic content with targeted Facebook ads to reach people in your service area who haven't visited a dentist recently. For a full digital marketing strategy beyond social, see our Dentist Digital Marketing Strategy Guide.
Campaign 3: Dental Myth-Busting Series
Goal: Education + engagement
Pick one myth per week for 8-12 weeks. Film a 30-60 second video: state the myth, explain the truth, end with one actionable tip.
Myths that get high engagement:
- "Whitening damages your enamel"
- "You only need a dentist when something hurts"
- "Baby teeth don't matter"
- "Charcoal toothpaste is better"
- "Flossing isn't really necessary"
Get more reel ideas with our Instagram Reel Idea Generator.
Which dental myth would make the best social media content?
💡 Tip: Think carefully before selecting your answer!
Campaign 4: Smile Makeover Journey
Goal: Attract high-value cases (veneers, implants, full reconstruction)
Document one patient's journey over 4-8 weeks:
Prospective patients see the entire process, which reduces fear and builds desire for similar results.
For implant-specific strategies, see our Dental Implant Marketing Guide.
Campaign 5: Awareness Month Campaigns
Goal: Awareness + new patient bookings
Tie your content to national awareness dates:
Plan content one month ahead. Each awareness campaign should include educational posts, a special offer, and a call to action.
Campaign 6: Patient Testimonials
Goal: Social proof, trust building
Post 1-2 testimonials per week across Facebook, Instagram, and Google Business.
How to collect great testimonials:
- Ask happy patients right after their appointment
- Send a follow-up email with a review link
- Video testimonials outperform text because viewers can see real emotions
- Keep it simple: "How did you feel before? How do you feel now?"
Create a "Wall of Smiles" highlight on Instagram with all your testimonials in one place.
Campaign 7: Team Spotlights
Goal: Humanize your practice, reduce dental anxiety
Post one team member spotlight per week:
- "Meet Dr. [Name]" with fun facts and credentials
- Hygienist tips and favorites
- Front desk team introductions
- "Why I became a dentist" stories
- Team volunteering and community events
Patients who feel like they "know" your team are more comfortable booking.
Why do team spotlight posts work so well for dental practices?
💡 Tip: Think carefully before selecting your answer!
Campaign 8: Seasonal Promotions
Goal: Drive bookings during slow periods
Run each campaign for 2-4 weeks with a clear offer, deadline, and booking link.
Campaign 9: Educational Content Series
Goal: Authority building, shareability
Create ongoing educational content in these categories:
- Oral hygiene tips: brushing technique, flossing, mouthwash selection
- Nutrition and dental health: foods that help/harm teeth
- Procedure explainers: what actually happens during a root canal
- Tech showcases: digital X-rays, 3D scanning, laser dentistry
- Pediatric care: first dental visit, thumb-sucking, sealants
Use Instagram carousels (5-7 slides), 60-second Reels, or Facebook live Q&A sessions.
Campaign 10: Community Partnerships
Goal: Local visibility, goodwill, referral partnerships
Run one community event per quarter:
- Free dental day for underserved community members
- Partner with local gyms, spas, or wellness brands
- Sponsor youth sports teams
- School visit dental education programs
- Charity smile makeover (documented on social)
Document everything and post it. Community involvement content gets shared widely.
Weekly Posting Schedule
Plan your full calendar with our Content Calendar Generator.
Step-by-Step: Launch Your First Campaign
- Pick 2 campaigns from this list that match your current goals
- Set up consent forms for patient photos and testimonials
- Choose 2 platforms to focus on (Instagram + Facebook for most practices)
- Commit to 4-5 posts per week
- Respond to every comment and DM within 2 hours
- Track new patient source for 90 days to measure ROI
Generate all your dental social content with our Dentist Social Media Pack Generator, Instagram Caption Generator, and Facebook Caption Generator.
Automate appointment reminders with our Healthcare Appointment Reminder Post Generator.
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