Hootsuite vs HubSpot 2025: Social Media Tool vs Marketing Suite
TL;DR - Quick Answer
10 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Hootsuite = dedicated social media tool. HubSpot = all-in-one marketing platform with social features.
Completely different approaches. Here's which fits your needs.
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Side-by-Side Comparison
What's the minimum you'd pay for HubSpot's social features?
Pricing Reality
Hootsuite Pricing
HubSpot Marketing Hub Pricing
What You Actually Pay for Social
Bottom line: For social-only needs, Hootsuite saves you $700+/month.
When does HubSpot make sense over Hootsuite?
Feature Comparison
Social Scheduling
Winner: Hootsuite. 5x more platforms.
Analytics
Winner: Depends. Hootsuite for social depth. HubSpot for marketing funnel.
Social Listening
Winner: Hootsuite.
CRM Integration
Winner: HubSpot. CRM is their core.
Which tool supports more social platforms?
Pros and Cons
Hootsuite
HubSpot
Who Should Choose What
Choose Hootsuite If You:
- Need dedicated social media management
- Want 10+ platform support
- Require social listening
- Have a social-specific budget
- Already have a CRM elsewhere
Choose HubSpot If You:
- Already use HubSpot CRM
- Want all marketing in one platform
- Need revenue attribution
- Value CRM integration
- Will use the full Marketing Hub
Choose Neither If You:
- Need affordable social + AI content
- Want video templates
- Have a small budget
- Don't need enterprise features
Better Alternative
Need focused social without enterprise pricing?
SocialRails offers:
- $29-99/month flat rate
- Unlimited AI content generation
- 350+ video templates
- Major platform support
- Team collaboration
FAQ
Can I use HubSpot just for social media?
Not practically. Social features require Marketing Hub Professional ($800/mo), which includes many features you won't use. For social-only, Hootsuite at $99/mo is more cost-effective.
Does Hootsuite integrate with HubSpot?
Yes. Native integration syncs contacts and shows CRM data in Hootsuite. Use Hootsuite for social, HubSpot for CRM.
Which has better Instagram support?
Hootsuite. More post types, better analytics, Story scheduling. HubSpot covers basics but lacks advanced Instagram features.
Is HubSpot worth it if I already have Hootsuite?
HubSpot's value is in CRM and automation, not social. If you need those capabilities, add HubSpot. For social alone, Hootsuite is sufficient.
Bottom Line
Not really a competition. Different tools, different purposes.
Hootsuite = dedicated social at reasonable prices. Best for social-focused teams.
HubSpot = all-in-one marketing. Only makes sense if you'll use the full suite.
Don't buy HubSpot just for social. $800/mo doesn't make sense for social-only needs.
For most social media needs, Hootsuite or SocialRails at $29-99/mo is the better choice.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
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