Comparisons

Hootsuite vs Postfity 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Quick answer: Hootsuite ($99/month) has enterprise analytics and social listening. Postfity ($20/month) combines AI content + design tools at lower cost.

Enterprise power vs all-in-one value.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

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Quick Comparison

FeatureHootsuitePostfity
Starting price$99/month$20/month
AI content✅ OwlyWriter✅ 100K words
Design tools✅ Built-in
AnalyticsAdvancedBasic
Social listening
Integrations35+Limited

Price difference: Hootsuite costs 5x more.


Pricing Side-by-Side

Hootsuite Pricing

PlanCostAccountsUsers
Professional$99/mo101
Team$249/mo203
EnterpriseCustom50+5+

Postfity Pricing

PlanCostAccountsUsers
Free$0Limited1
One$20/mo71
Growth$85/mo305

Quick Quiz
Easy

You need AI content and scheduling for 7 accounts. Analytics aren't critical. Which saves more?

💡 Tip: Think carefully before selecting your answer!


Annual Cost Comparison

ScenarioHootsuitePostfitySavings
Solo (7 accounts)$1,188/year$240/year$948
Team (30 accounts)$2,988/year$1,020/year$1,968

Reality check: Postfity saves nearly $1,000/year for similar AI features.


Features That Matter

AI Content Generation

Hootsuite:

  • OwlyWriter AI
  • Caption generation
  • Content recommendations
  • Hashtag suggestions

Postfity:

  • 100K words/month (One)
  • AI caption writing
  • AI design generation
  • AI video creation

Winner: Tie for content. Postfity adds design + video AI.


Design Tools

Hootsuite:

  • No built-in design
  • Canva integration available
  • External tools required

Postfity:

  • Canva-like editor
  • Templates library
  • AI design generation
  • Brand consistency

Winner: Postfity. Design included in price.


Quick Quiz
Easy

You want to create branded graphics AND schedule posts in one tool. Which is better?

💡 Tip: Think carefully before selecting your answer!


Analytics & Reporting

Hootsuite:

  • Advanced analytics
  • Custom reports
  • Competitor benchmarking
  • ROI tracking
  • Sentiment analysis

Postfity:

  • Basic analytics
  • Standard metrics
  • Simple reporting

Winner: Hootsuite. Enterprise-level insights.


Social Listening

Hootsuite:

  • Brand monitoring
  • Keyword tracking
  • Sentiment analysis
  • Trend detection
  • Crisis alerts

Postfity:

  • No social listening

Winner: Hootsuite. Full monitoring suite.


Quick Quiz
Easy

You need to monitor brand mentions and track competitor activity. Which tool?

💡 Tip: Think carefully before selecting your answer!


Integrations

Hootsuite:

  • 35+ integrations
  • CRM systems
  • Marketing tools
  • Analytics platforms
  • Custom apps

Postfity:

  • Limited integrations
  • Part of Simplified ecosystem
  • Basic connections

Winner: Hootsuite. Enterprise integration ecosystem.


Pros and Cons

Hootsuite Pros

  • ✅ OwlyWriter AI
  • ✅ Advanced analytics
  • ✅ Social listening
  • ✅ 35+ integrations
  • ✅ Industry standard

Hootsuite Cons

  • ❌ Expensive ($99+/month)
  • ❌ No built-in design
  • ❌ Complex pricing
  • ❌ Steep learning curve

Postfity Pros

  • ✅ AI content + design + video
  • ✅ 80% cheaper than Hootsuite
  • ✅ All-in-one platform
  • ✅ Good for creators

Postfity Cons

  • ❌ Basic analytics
  • ❌ No social listening
  • ❌ Limited integrations
  • ❌ AI usage metered

Who Should Use Which?

Pick Hootsuite if you:

  • Need advanced analytics
  • Require social listening
  • Have enterprise integrations
  • Have budget for $99+/month
  • Need industry-standard tools

Pick Postfity if you:

  • Want AI + design together
  • Need to save money
  • Create varied content
  • Don't need enterprise features
  • Value all-in-one convenience

The Middle Ground: SocialRails

Want unlimited AI without Hootsuite's price or Postfity's limits?

FeatureHootsuitePostfitySocialRails
Starting price$99/mo$20/mo$29/mo
AI contentOwlyWriter100K words✅ Unlimited
Video templatesLimited50/mo✅ 350+
Design tools
AnalyticsAdvancedBasicBasic
Try SocialRails free →

Quick Answers

Is Hootsuite or Postfity cheaper? Postfity ($20/month) is 80% cheaper than Hootsuite ($99/month).

Which has better AI? Similar for content. Postfity adds AI design and video. Hootsuite AI is unlimited.

Which has design tools? Postfity only. Hootsuite requires external tools.

Which has better analytics? Hootsuite. Advanced reporting, competitor tracking, ROI analysis.

Which has social listening? Hootsuite only. Postfity doesn't monitor brand mentions.


Summary

Hootsuite: Best for enterprises needing analytics, listening, and integrations. Worth $99+/month for full suite.

Postfity: Best for creators wanting AI + design + scheduling at $20/month. Great value for content-focused users.

Best alternative: SocialRails at $29-99/month — unlimited AI content without metered limits.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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