Pinterest Catalogs: Complete Setup Guide for E-commerce (2026)
TL;DR - Quick Answer
8 min readTips you can use today. What works and what doesn't.
Pinterest Catalogs: Setup Guide
Connect your product feed → products become shoppable pins automatically.
No manual pin creation. Prices and availability sync from your store.
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What Pinterest Catalogs Does
Setup Steps
Step 1: Access Catalogs
- Log into Pinterest Business
- Click Ads → Catalogs
- Click Create data source
Step 2: Add Your Feed
Option A: Auto-fetch (recommended)
- Enter your feed URL
- Set fetch frequency (daily)
- Name your data source
Option B: Manual upload
- Upload CSV/TSV/XML file
- Name your data source
Step 3: Map Fields
Step 4: Submit
Click Submit → Pinterest validates (24-48 hours) → Email notification when approved.
What's the main benefit of Pinterest Catalogs?
💡 Tip: Think carefully before selecting your answer!
Platform Setup
Shopify
- Install Pinterest app from Shopify App Store
- Connect Pinterest Business account
- Products sync within 24 hours
WooCommerce
- Install "Pinterest for WooCommerce" plugin
- Connect Pinterest account
- Enable catalog sync
BigCommerce
- Channel Manager → Pinterest
- Connect account
- Select products to sync
Manual Feed
id,title,description,link,image_link,price,availability
SKU001,"Blue Dress","Cotton dress...","https://...","https://...","49.99 USD","in stock"Feed Requirements
Image Specs
Price Format
Availability Values
Product Groups
Organize products for ads and management.
Create Groups By
Steps
- Catalogs → Your data source
- Click "Create product group"
- Set filter criteria
- Use in Shopping ads
Troubleshooting
Common Errors
Feed Not Updating
- Feed URL returns 200 status
- No login required to access
- Pinterest can crawl your server
- Fetch frequency is set
Your products aren't appearing. What should you check first?
💡 Tip: Think carefully before selecting your answer!
Optimization Tips
Product Titles
Images
- Multiple angles per product
- High quality (1000x1500px)
- 2:3 aspect ratio
- Lifestyle shots help
Keep Feed Fresh
- Update prices immediately
- Mark out-of-stock promptly
- Add new products regularly
- Remove discontinued items
Catalog vs Manual Pins
Use Catalogs: 20+ products, frequent changes, Shopping ads
Use Manual: Small inventory, custom creative control
Analytics
What to Monitor
Access Analytics
Ads → Catalogs → Select data source → Catalog stats
FAQ
How long until products appear?
24-48 hours for initial setup. Updates sync within 24 hours after that.
Is there a product limit?
No practical limit. Pinterest handles millions of products.
Do I need to run ads?
No. Catalogs create organic pins without ad spend. Ads are optional.
What if a product goes out of stock?
Update feed with "out of stock". Pinterest shows the status to users.
Related Guides
E-commerce:
Pinterest Basics:
Strategy & Automation:
Tools:
Managing multiple social platforms alongside Pinterest? SocialRails lets you schedule to Pinterest and 8 other platforms from one dashboard.
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