Simplified vs Loomly 2026: Which Social Media Tool Is Better?
TL;DR - Quick Answer
19 min readLoomly 2026 offers better value with more features at a lower price. Simplified excels in simplicity but costs more for similar functionality.
Quick answer: Simplified starts at $12/month with built-in design tools and AI content generation. Loomly starts at $26/month with advanced team approval workflows and post idea suggestions. Choose Simplified for solo creators who need design + social in one tool. Choose Loomly for teams that need structured approval processes.
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Quick Comparison
Bottom line: Simplified wins on price and all-in-one features. Loomly wins on team collaboration and approval workflows. Neither is objectively "better"—it depends on your specific needs.
Pricing Comparison (January 2026)
Note: Loomly increased their prices in 2025, which led many users to explore alternatives.
Key pricing differences:
- Simplified offers a free plan with limited features; Loomly offers only a 15-day free trial
- Simplified is more affordable at every tier
- Loomly includes more user seats per plan, which can make sense for larger teams
- Annual billing saves roughly 20% on both platforms
Cost Per User Comparison
Price verdict: Simplified is significantly more affordable. But if you need robust approval workflows, Loomly's pricing includes features that Simplified charges extra for or doesn't offer.
A solo creator needs design + scheduling + AI writing. Which fits?
💡 Tip: Think carefully before selecting your answer!
Core Difference: What Each Tool Does Best
Simplified - The All-in-One Creator Suite
Simplified positions itself as a comprehensive creative platform that combines design, AI writing, video editing, and social media management in one tool. It competes more with Canva than traditional social media schedulers.
Core strengths:
- Built-in design editor - Create social graphics, videos, and presentations without leaving the app
- AI Writer - Generate captions, blog posts, and ad copy (credit-based)
- Brand kit - Store colors, fonts, and logos for consistent branding
- Template library - Thousands of templates for social posts, stories, reels, and ads
- Video editing - Basic video creation and editing built-in
- 8 social platforms - Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business
Best for: Solo creators, freelancers, and small businesses who want design and social media in one subscription.
Loomly - The Team Collaboration Platform
Loomly focuses on streamlining the social media workflow for teams and agencies. Its strength is helping multiple people collaborate on content creation, review, and approval.
Core strengths:
- Post ideas feature - Suggests trending topics, events, and content ideas when you create posts
- Multi-level approval workflows - Require manager approval before publishing
- Comments and feedback - Team members can discuss posts inline
- Version history - Track all changes and edits
- RSS feed integration - Auto-generate post ideas from your favorite sources
- Client/stakeholder access - Give external reviewers access without full account access
- Calendar management - Well-designed editorial calendar with list and calendar views
Best for: Marketing teams, agencies with clients, and businesses that need structured approval processes before publishing.
Design and Content Creation
Simplified's Design Capabilities
Simplified's design editor is comparable to Canva's functionality:
- Drag-and-drop editor with layers, effects, and animations
- 10,000+ templates optimized for each social platform's dimensions
- Stock photo library included (some premium assets require credits)
- AI-powered design suggestions based on your content
- Brand kit to store and apply brand colors, fonts, and logos
- Video creation with text overlays, transitions, and music
The AI Writer generates:
- Social media captions
- Hashtag suggestions
- Blog post drafts
- Ad copy variations
- Product descriptions
Limitation: AI credits are limited based on your plan. Heavy users may run out.
Loomly's Content Approach
Loomly does not have built-in design tools. Instead, it focuses on:
- Post ideas - Every time you create a post, Loomly suggests topics based on trending events, holidays, and your RSS feeds
- RSS feed integration - Pull content inspiration from news sites and blogs you follow
- Content library - Store approved images, videos, and copy for reuse
- Canva integration - Link to Canva to create designs, then import back
Loomly's post idea feature is genuinely useful—it surfaces content opportunities you might miss and includes holiday calendars and trending topics.
Winner: Simplified for design tools. Loomly for content inspiration and ideas.
Team Features Comparison
This is where Loomly significantly outperforms Simplified.
Simplified's Team Features
- User seats - 1-5+ users depending on plan
- Basic sharing - Share designs and posts with team members
- Role-based permissions - Admin, editor, viewer roles
- Asset library - Shared brand assets and templates
- No approval workflows - Posts can be scheduled without review
Simplified works fine for small teams where everyone trusts each other to post without approval. It's not designed for agencies or enterprises with compliance requirements.
Loomly's Team Features
- Multi-level approval workflows - Require 1, 2, or 3 levels of approval before publishing
- Inline comments - Team members can comment on specific parts of posts
- Suggested changes - Reviewers can suggest edits without making them directly
- Version history - See every edit, revert to previous versions
- Custom user roles - Create roles with specific permissions
- External stakeholder access - Give clients review access without full accounts
- Activity logs - Track who did what and when
- Notification settings - Alert specific people at each workflow stage
Real-World Scenario: Agency With Clients
Using Simplified: Junior designer creates post → Schedules it → It goes live → Client complains it wasn't approved
Using Loomly: Junior designer creates post → Manager reviews and suggests changes → Designer edits → Client approves → Post goes live
Winner: Loomly, by a significant margin. If you need approval workflows, Loomly is built for this; Simplified is not.
Your agency needs multi-level approval with client feedback. Which tool?
💡 Tip: Think carefully before selecting your answer!
AI Features
Simplified
- AI Writer - Full content generation
- 10K credits/month - Pro plan
- Blog posts - Long-form content
- Captions - Social media text
- Rewriting - Tone adjustment
Loomly
- Post ideas - Suggestions only
- Holiday calendar - Event ideas
- RSS feeds - Content inspiration
- No generation - Won't write content
- Idea-focused - Starting points only
Winner: Simplified. Generates actual content vs. just ideas.
Feature-by-Feature
Use Case Comparison: Who Should Choose What
Choose Simplified if you:
- Are a solo creator or freelancer who creates their own content
- Need design + social media in one subscription (replacing Canva + another scheduler)
- Want AI help generating captions and copy
- Have a budget under $30/month and need maximum value
- Don't need anyone to approve your posts before they go live
- Create visual content like graphics, videos, and stories frequently
- Support 8+ social platforms including TikTok and YouTube
Choose Loomly if you:
- Run a marketing team of 3+ people who collaborate on content
- Work at an agency managing client social media accounts
- Need manager or client approval before any post goes live
- Want content inspiration and post ideas built into your workflow
- Require version history and audit trails for compliance
- Need external stakeholder access for clients to review without full accounts
- Prefer a clean, focused interface without design tools cluttering it
Consider Other Tools if you:
- Need unlimited AI content generation → Buffer alternatives with AI
- Want advanced analytics → Sprout Social or Hootsuite
- Need social listening → Neither has this; see social listening tools
- Want the best value overall → SocialRails offers unlimited AI at $29/month
The Better Alternative
For unlimited AI with decent team features:
SocialRails
Best for: Unlimited AI content generation.
Pricing Deep Dive
Solo Creator
Savings: Simplified saves $276/year for solo use.
Small Team (4 people)
Trade-off: Simplified cheaper but Loomly has better workflows.
You need design tools + team approval workflows. Best approach?
💡 Tip: Think carefully before selecting your answer!
Frequently Asked Questions
Is Simplified better than Loomly?
It depends on your needs. Simplified is better for solo creators who need design tools and AI content generation in one affordable package. Loomly is better for teams and agencies that need structured approval workflows and collaboration features. Neither is universally "better."
Which is cheaper, Simplified or Loomly?
Simplified starts at $12/month (with a free plan available). Loomly starts at $26/month (with only a 15-day trial). Simplified is cheaper at every pricing tier, though Loomly includes more user seats per plan.
Does Loomly have design tools?
No. Loomly does not have built-in design tools. It integrates with Canva, but you'll need a separate Canva subscription. Loomly focuses on scheduling, collaboration, and approval workflows rather than content creation.
Does Simplified have approval workflows?
Simplified has basic team sharing but lacks true approval workflows. You can't require manager approval before posts go live, and there's no multi-level review process. If approvals are important, Loomly is the better choice.
Which has better AI features?
Simplified has more robust AI features—it can generate captions, blog posts, ad copy, and hashtags. Loomly's AI is limited to suggesting post ideas and topics; it won't write content for you. However, Simplified's AI uses credits that can run out.
Can I use Simplified and Loomly together?
You could, but it's expensive and complex. A better approach: use Simplified if you need design + scheduling, use Loomly if you need collaboration + scheduling, or use Canva + a scheduling tool with better features than either.
Which social platforms do they support?
Simplified supports 8 platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile. Loomly supports 6 platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, and TikTok. Simplified has broader platform support.
What are the main limitations of each tool?
Simplified limitations: AI credits can run out quickly, no advanced team workflows, analytics are basic.
Loomly limitations: No design tools, more expensive, X (Twitter) thread scheduling and LinkedIn tagging have reported issues.
Final Verdict: Which Should You Choose?
Simplified Wins For:
- Solo creators who need an all-in-one tool
- Budget-conscious users who want maximum value
- Visual content creators who make graphics and videos
- Users who need design + scheduling without multiple subscriptions
- Freelancers managing their own social presence
Loomly Wins For:
- Marketing teams with multiple collaborators
- Agencies managing client accounts
- Businesses with compliance requirements needing approval trails
- Users who want content inspiration and post ideas
- Teams where multiple people review content before publishing
Neither Is Great For:
- Unlimited AI content - Both have limitations
- Advanced analytics - Consider Sprout Social or Hootsuite
- Social listening - Neither offers this feature
- Enterprise-scale operations - Both have user/account limits
Our Recommendation
Done comparing? Try SocialRails instead
Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.
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