Social Media Holidays 2025: Complete Marketing Calendar
TL;DR - Quick Answer
14 min readStep-by-step guide. Follow it to get results.
Social Media Holidays 2025
Quick reference: Jump to January | February | March | April | May | June | July | August | September | October | November | December
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Posts tied to holidays get 37% more engagement than regular content. Here's why:
How to Use This Calendar
Pro tip: Don't post on every holiday. Choose ones that align with your brand values and audience interests.
January
Content ideas: New year goals, fresh starts, year-in-review posts.
Note: MLK Day is for reflection, not sales. Educate or amplify voices, don't sell.
February
Content ideas: Valentine's promotions, Black History Month (all month).
See our February Social Media Content Calendar.
Which February holiday works for almost any brand?
March
Content ideas: Women's History Month, spring cleaning themes, March Madness.
See our March Social Media Content Calendar.
April
Content ideas: Earth Day sustainability, spring themes, tax season (April 15).
Should your brand participate in April Fools' Day?
May
Content ideas: Mother's Day gift guides, Memorial Day remembrance, Mental Health Awareness Month.
See our Memorial Day Social Media Posts Ideas.
June
Content ideas: Pride Month support, Father's Day guides, summer kickoff.
See our Juneteenth Social Media Post Ideas.
July
Content ideas: Independence Day celebrations, summer content, behind-the-scenes.
August
Content ideas: Back to school, pet content (Cat Day + Dog Day), summer wrap-up.
Which August holiday gets the most user-generated content?
September
Content ideas: Labor Day sales, fall themes, back to routine.
See our Fall Social Media Posts.
October
Content ideas: Halloween promotions, Breast Cancer Awareness Month, spooky themes.
November
Content ideas: Thanksgiving gratitude, Black Friday deals, small business spotlights.
December
Content ideas: Holiday gift guides, year-in-review, New Year teasers.
Weekly Hashtags (Evergreen)
These work year-round when you need content.
Which weekly hashtag drives the most engagement?
What to Skip
Don't post about:
- Holidays that don't fit your brand
- Serious awareness days just for marketing
- Controversial topics without adding value
- Every single holiday (quality over quantity)
Downloadable Calendars
Want more dates? These resources have 250-450+ holidays:
BrandBastion offers a free Google Sheets template with sections for content categories, publishing dates, captions, and strategy notes.
Related Resources
Content Calendars:
- Social Media Content Calendar Guide
- 30-Day Social Media Calendar That Converts
- Social Media Calendar Template
- Free Editorial Calendar Template
Monthly Calendars:
- January Social Media Content Calendar
- February Social Media Content Calendar
- March Social Media Content Calendar
Holiday Content:
- Holiday Instagram Posts Guide
- Holiday Marketing Ideas for Service Businesses
- Mother's Day Social Media Posts
- Father's Day Social Media Posts
Related Tools:
FAQ
How far ahead should I plan holiday content?
Major holidays: 2-4 weeks. Awareness days: 1 week. Fun hashtag days: 1-3 days or day-of.
Should I post on every holiday?
No. Pick holidays that fit your brand. Forced content looks worse than no content.
How do I handle sensitive awareness days?
Don't sell. Educate, amplify voices, or donate. If your brand has no genuine connection, skip it.
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