Facebook

How to Schedule Facebook Posts: Complete Guide for Pages and Profiles

Matt
Matt
8 min read

TL;DR - Quick Answer

16 min read

Tips you can use today. What works and what doesn't.

How to Schedule Facebook Posts

Scheduling Facebook posts saves time and ensures consistent posting. This guide covers every method to schedule posts on Facebook Pages and profiles.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

Quick Answer

MethodWorks ForCost
Meta Business SuitePagesFree
Facebook Creator StudioPagesFree
Native Page SchedulingPagesFree
Third-Party ToolsPagesFree-$99+/mo
Personal ProfilesProfilesLimited options

For Pages: Use Meta Business Suite (free, full features) For Profiles: Use Creator Mode or third-party tools

Meta Business Suite is Facebook's official scheduling tool. Free, full-featured, and works for both Facebook and Instagram.

How to Schedule a Post

Desktop:

  1. Go to business.facebook.com
  2. Select your Facebook Page from the left menu
  3. Click Create post
  4. Write your content, add media
  5. Click the dropdown arrow next to Publish
  6. Select Schedule for later
  7. Choose date and time
  8. Click Schedule

Mobile App:

  1. Download the Meta Business Suite app
  2. Open and select your Page
  3. Tap Create post
  4. Add your content
  5. Tap Scheduling options
  6. Select Schedule
  7. Set date and time
  8. Tap Schedule post

Managing Scheduled Posts

To view and edit scheduled posts:

  1. Go to Content in the left menu
  2. Select Scheduled tab
  3. Click any post to edit, reschedule, or delete

Features Available

  • Schedule posts up to 75 days in advance
  • Schedule Stories for Instagram and Facebook
  • Bulk upload and schedule multiple posts
  • Cross-post to Instagram automatically
  • View content calendar
  • Set optimal time suggestions

Method 2: Facebook Creator Studio

Creator Studio works similarly to Business Suite but focuses on content creation.

How to Access

  1. Go to business.facebook.com/creatorstudio
  2. Select your Page
  3. Click Create Post

Scheduling Steps

  1. Create your post with text and media
  2. Click the arrow next to Publish
  3. Select Schedule
  4. Choose date and time
  5. Click Schedule

Best For

  • Video content creators
  • Monetized Pages
  • Detailed video analytics
  • Reels scheduling

Method 3: Native Page Scheduling

Schedule directly from your Facebook Page without extra tools.

Desktop Steps

  1. Go to your Facebook Page
  2. Click Create post at the top
  3. Write your content
  4. Click the clock icon next to Post
  5. Set your preferred date and time
  6. Click Schedule

Mobile Steps

  1. Open Facebook app
  2. Go to your Page
  3. Tap Create post
  4. Add content
  5. Tap the clock icon
  6. Select date and time
  7. Tap Schedule

Limitations

  • Less robust than Business Suite
  • No content calendar view
  • Can't bulk schedule
  • No cross-posting to Instagram
Quick Knowledge Check
Test your understanding

Which FREE tool is best for scheduling Facebook Page posts?

Method 4: Third-Party Scheduling Tools

External tools offer additional features beyond Facebook's native options.

Buffer

  • Simple interface
  • Free plan: 3 channels, 10 posts each
  • Paid: From $6/month per channel

Hootsuite

  • Enterprise features
  • Team collaboration
  • From $99/month

Later

  • Visual calendar
  • Instagram-first but supports Facebook
  • From $25/month

SocialBee

  • Content categories
  • Evergreen recycling
  • From $29/month

When to Use Third-Party Tools

  • Managing multiple platforms
  • Team collaboration needed
  • Advanced analytics required
  • Content recycling desired
  • Client management (agencies)

See our complete scheduler guide for detailed comparisons.

Scheduling for Personal Profiles

Facebook personal profiles have limited scheduling options compared to Pages.

Option 1: Creator Mode

Enable Creator mode to unlock scheduling:

  1. Go to your profile Settings
  2. Select Professional dashboard
  3. Turn on Professional mode
  4. Access scheduling through Meta Business Suite

Option 2: Third-Party Apps

Some tools support personal profile scheduling:

  • Buffer (limited)
  • Hootsuite (limited)

Note: Most third-party tools focus on Pages, not personal profiles.

Option 3: Draft and Remind

Create drafts and set calendar reminders:

  1. Start creating a post
  2. Save as draft (if available)
  3. Set a phone reminder for posting time
  4. Publish manually when reminded

Best Times to Post on Facebook

Scheduling works best when you post at optimal times.

DayBest Times
Monday9 AM, 12 PM
Tuesday9 AM, 1 PM, 3 PM
Wednesday9 AM, 12 PM, 3 PM
Thursday9 AM, 12 PM, 2 PM
Friday9 AM, 11 AM
Saturday10 AM - 12 PM
Sunday12 PM - 3 PM

Times in your audience's local timezone.

For detailed timing strategies, see our Facebook timing guide.

Quick Knowledge Check
Test your understanding

How far in advance can you schedule Facebook posts?

Scheduling Different Content Types

Photos and Images

All methods support image scheduling:

  • Single images
  • Multiple images (albums)
  • Photo carousels

Tip: Upload high-resolution images. Facebook compresses them, so start with quality.

Videos

Schedule videos through:

  • Meta Business Suite (recommended)
  • Creator Studio (best for creators)
  • Third-party tools

Video scheduling features:

  • Custom thumbnails
  • Video premiere scheduling
  • Captions upload
  • Cross-posting options

Schedule posts with link previews:

  • Enter URL in post composer
  • Wait for preview to generate
  • Edit preview title/description if needed
  • Schedule as normal

Facebook Reels

Schedule Reels through:

  • Meta Business Suite
  • Creator Studio
  • Some third-party tools (limited)

Note: Reels scheduling may have different feature availability than standard posts.

Stories

Schedule Facebook Stories:

  • Meta Business Suite only (native)
  • Some third-party tools

Limitations:

  • Interactive stickers may be limited
  • Some features only available for live posting

Bulk Scheduling Multiple Posts

Save time by scheduling many posts at once.

Meta Business Suite Bulk Upload

  1. Go to Planner in Business Suite
  2. Click Create post > Create multiple posts
  3. Upload a CSV file or add posts manually
  4. Set individual dates/times for each
  5. Review and schedule all

CSV Format

text,link,image_url,scheduled_time
"Your post text here","https://yourlink.com","https://image-url.jpg","2026-01-15 09:00"

Third-Party Bulk Scheduling

Tools like Buffer, Hootsuite, and SocialBee support:

  • CSV upload
  • Content queue filling
  • Batch scheduling interfaces

Managing Your Schedule

Content Calendar View

Meta Business Suite Planner shows:

  • All scheduled posts
  • Posting frequency
  • Platform distribution
  • Gaps in your schedule

Access at: Business Suite > Planner

Editing Scheduled Posts

To edit a scheduled post:

  1. Go to Content > Scheduled
  2. Click the post
  3. Click Edit post
  4. Make changes
  5. Save or reschedule

Deleting Scheduled Posts

  1. Find the post in Scheduled tab
  2. Click the three dots menu
  3. Select Delete post
  4. Confirm deletion

Rescheduling

  1. Open the scheduled post
  2. Click Edit
  3. Change the date/time
  4. Save changes

Facebook Scheduling Limits

LimitAmount
Posts per day25 (recommended: 1-2)
Schedule aheadUp to 75 days
Posts per scheduleNo official limit
Video lengthUp to 240 minutes

Recommended posting frequency: 1-2 posts per day maximum. More can decrease engagement.

See our Facebook posting limits guide for complete details.

Quick Knowledge Check
Test your understanding

What's the recommended posting frequency for Facebook Pages?

Troubleshooting Scheduling Issues

Post Won't Schedule

Common causes:

  • Restricted content (links flagged as spam)
  • Image/video format not supported
  • Account restrictions
  • Connection issues

Solutions:

  1. Check content for policy violations
  2. Try different media format
  3. Verify Page permissions
  4. Clear browser cache and retry

Scheduled Post Didn't Publish

Check:

  1. Review Activity Log for errors
  2. Verify scheduling time was correct
  3. Check for account restrictions
  4. Confirm you have Page publishing rights

Can't Find Scheduled Posts

They should appear in:

  • Business Suite > Content > Scheduled
  • Creator Studio > Content Library > Scheduled
  • Page > Publishing Tools > Scheduled Posts

Scheduling Option Not Appearing

Possible reasons:

  • Using personal profile (limited options)
  • Page role lacks publishing permission
  • Browser compatibility issue
  • Feature rolling out in your region

Try:

  1. Switch to desktop
  2. Use Meta Business Suite directly
  3. Check your Page role permissions

Best Practices

Plan Content in Batches

Create content in focused sessions:

  1. Plan themes for the week/month
  2. Create all content at once
  3. Schedule the entire batch
  4. Monitor and adjust as needed

Mix Content Types

Vary your scheduled content:

  • Educational posts
  • Entertainment
  • Behind-the-scenes
  • User-generated content
  • Promotional (keep under 20%)

Leave Room for Real-Time

Don't over-schedule. Leave gaps for:

  • Trending topics
  • News and updates
  • Real-time engagement
  • Spontaneous content

Review Before Publishing

Set reminders to review scheduled posts:

  • Check for outdated references
  • Verify links still work
  • Ensure timing is still appropriate
  • Update if circumstances changed

Track Performance

After posts publish, review:

  • Engagement rates by posting time
  • Best-performing content types
  • Optimal posting frequency
  • Audience activity patterns

Use these insights to optimize future scheduling.

FAQs

Can I schedule Facebook posts for free?

Yes. Meta Business Suite and Creator Studio are completely free and offer full scheduling features. You can schedule posts up to 75 days in advance, bulk schedule, and cross-post to Instagram at no cost. Third-party tools have free tiers with limited features.

How far in advance can I schedule Facebook posts?

Meta Business Suite allows scheduling up to 75 days (about 2.5 months) in advance. Third-party tools may have different limits—some allow scheduling months or even a year ahead. For best results, schedule 1-2 weeks in advance and leave room for timely content.

Can I schedule posts on my personal Facebook profile?

Personal profile scheduling is limited. Enable Professional/Creator mode to access some scheduling through Business Suite. Otherwise, use third-party tools with personal profile support (limited options) or create drafts with manual posting reminders.

Why did my scheduled post fail to publish?

Common reasons: content flagged by Facebook's spam filters, account restrictions, Page permissions changed, or connectivity issues at publishing time. Check your Activity Log for specific error messages. Avoid links to sites Facebook considers spammy.

Can I schedule posts to multiple Facebook Pages at once?

Yes. In Meta Business Suite, you can select multiple Pages when creating a post and schedule it to publish on all of them. Third-party tools like Hootsuite and Buffer also support multi-page scheduling with their own interfaces.


Related Resources:

Related Tools:

Ready to simplify your Facebook posting? Try SocialRails for scheduling, analytics, and team collaboration across all your social media platforms.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

Was this article helpful?

Let us know what you think!

#SocialMedia#ContentStrategy#DigitalMarketing

📚 Continue Learning

More articles to boost your social media expertise