Simplified vs Metricool 2026: Which Social Media Tool Is Better?
TL;DR - Quick Answer
9 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Simplified is all-in-one with design and AI. Metricool excels at analytics and competitor tracking. Creation vs. analysis.
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Quick Comparison
Bottom line: Simplified for content creation. Metricool for analytics and data.
Pricing Comparison
Free tier: Metricool's is actually usable. Simplified's is essentially a trial.
You need competitor tracking and detailed analytics. Which tool?
💡 Tip: Think carefully before selecting your answer!
Core Difference
Simplified
- All-in-one - Design + AI + social
- Design tools - Canva-like editor
- AI writing - Content generation
- Creation-focused - Make content
- Basic analytics - Standard metrics
Metricool
- Analytics-first - Built for data
- Competitor tracking - Monitor rivals
- Ad management - Meta, Google, TikTok
- Advanced reporting - Custom reports
- Analysis-focused - Understand performance
Content Creation
Simplified
- Built-in editor - Full design suite
- AI Writer - Content generation
- Templates - Social graphics
- Brand kit - Brand management
- Self-contained - All creation in one
Metricool
- No design tools - External required
- Basic AI - Limited features
- No templates - Scheduling only
- No editor - Upload only
- External creation - Use other tools
Winner: Simplified. Built for content creation.
Analytics and Data
Simplified
- Basic metrics - Likes, comments, shares
- Simple dashboard - Standard view
- No competitor data - Self-focused
- Basic reporting - Limited exports
- Minimal insights - Surface level
Metricool
- Advanced analytics - Deep insights
- Competitor tracking - Up to 100 rivals
- Custom reports - Exportable, branded
- Best posting times - AI recommendations
- Hashtag analytics - Performance tracking
- ROI tracking - Business metrics
Winner: Metricool. Analytics is their core strength.
You want to monitor what competitors post and how they perform. Which tool?
💡 Tip: Think carefully before selecting your answer!
Ad Management
Simplified
- No ad management - Organic only
- No paid integration - Manual elsewhere
- Social only - No ads dashboard
Metricool
- Meta Ads - Facebook/Instagram
- Google Ads - Search and display
- TikTok Ads - Video campaigns
- Unified dashboard - All ads in one
- ROI tracking - Performance metrics
Winner: Metricool. Paid social management included.
Feature-by-Feature
Use Case Comparison
Choose Simplified if you:
- Need design + social together
- Want AI content generation
- Focus on content creation
- Don't need advanced analytics
- Value all-in-one convenience
- Create before analyzing
Choose Metricool if you:
- Need detailed analytics
- Want competitor tracking
- Manage paid social ads
- Make data-driven decisions
- Need custom reporting
- Want a usable free plan
Choose Neither if you:
- Need unlimited AI content
- Want video templates
- Need team collaboration
The Better Alternative
For unlimited AI with decent analytics:
SocialRails
Best for: Unlimited AI content generation.
Pricing Deep Dive
Free Plan Comparison
Winner: Metricool's free plan is usable long-term.
Paid Comparison
Trade-off: Simplified for creation, Metricool for analytics.
You need design tools + advanced analytics. Best approach?
💡 Tip: Think carefully before selecting your answer!
Quick Answers
Is Simplified better than Metricool? For content creation, yes. For analytics, no.
Which has a better free plan? Metricool. Simplified's free is essentially a trial.
Does Metricool have design tools? No. Scheduling and analytics only.
Does Simplified have competitor tracking? No. Self-focused analytics only.
Which has better AI? Simplified's AI writer is more capable than Metricool's basic AI.
Final Verdict
Simplified wins for: Design tools, AI writing, content creation.
Metricool wins for: Analytics, competitor tracking, ad management, free plan.
Neither wins for: Unlimited AI, video templates.
Recommendation:
- Content creation: Simplified
- Analytics and data: Metricool
- Unlimited AI: SocialRails
Done comparing? Try SocialRails instead
Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.
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