Free B2B Funnel Builder
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Frequently Asked Questions
What is TOFU, MOFU, and BOFU?
TOFU (Top of Funnel) is the awareness stage where prospects first find you. MOFU (Middle of Funnel) is consideration where they evaluate options. BOFU (Bottom of Funnel) is the decision stage where they are ready to buy.
How long should my B2B funnel be?
B2B funnels are typically longer than B2C. For low-ticket items, expect 2-4 weeks. Mid-market deals take 1-3 months. Enterprise sales can take 6-12 months. Your funnel content should match your typical sales cycle.
What metrics should I track at each stage?
TOFU: Traffic, impressions, and new subscribers. MOFU: Engagement rates, lead scores, and content downloads. BOFU: Conversion rates, sales cycle length, and customer acquisition cost. Track stage-to-stage conversion rates to find leaks.