Market Size Calculator
Calculate your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for business planning and investor presentations.
Advanced Market Size Calculator
Calculate TAM, SAM, and SOM with multiple methodologies and industry benchmarks
Inputs Valid
Calculation Method
Quick Start Templates
Market Parameters
20%
50%
5%
10%
TAM
Total Addressable Market
$20,000,000
200,000 potential customers
SAM
Serviceable Available Market
$10,000,000
100,000 serviceable customers
SOM
Serviceable Obtainable Market
$50,000
500 obtainable customers
Key Metrics
Market Share:0.25%
Monthly Revenue:$4,167
Customer LTV:$6,000
Time Horizon:3 years
Market Sizing Methodology Guide
TAM (Total Addressable Market)
The entire market demand for your product or service if you had 100% market share.
- • Use industry reports
- • Government statistics
- • Research firm data
- • Global market sizing
SAM (Serviceable Available Market)
The portion of TAM that you can realistically target with your business model.
- • Geographic limitations
- • Business model constraints
- • Regulatory restrictions
- • Technology limitations
SOM (Serviceable Obtainable Market)
The realistic portion of SAM you can capture given competition and execution.
- • Competitive landscape
- • Your unique advantages
- • Execution capabilities
- • Time to market
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