Facebook Image Sizes 2025: Complete Guide + Free Templates [Cheat Sheet]

Creating a good Facebook post means getting the size right. With over 3 billion users, Facebook is still the biggest social platform—but posting images with wrong sizes can hurt your engagement and make your content look bad.

This Facebook post size guide covers every size you need for 2025, plus free tools to make sure your content always looks good.

📥 Free Download: Facebook Size Cheat Sheet (PDF)

Quick Facebook Post Size Reference

📋 Quick Copy-Paste: Dimensions for Design Tools

Facebook Feed Post Dimensions

Square Images (Best choice)

• Size: 1200 x 1200 pixels
• Ratio: 1:1
• File Format: JPG or PNG
• Max size: 30MB
• Why use: Gets the most engagement on all devices

Square images work best in Facebook's feed because they take up more space, getting more engagement. They look the same on mobile and desktop.

Landscape Images

• Size: 1200 x 630 pixels
• Ratio: 1.91:1
• File Format: JPG or PNG
• Max size: 30MB
• Best For: Link previews, detailed graphics

Portrait Images

• Size: 1080 x 1350 pixels
• Ratio: 4:5
• File Format: JPG or PNG
• Max size: 30MB
• Best For: Mobile-first content, product showcases

Facebook Video Post Specifications

Square Videos (Most Engaging)

• Resolution: 1080 x 1080 pixels
• Ratio: 1:1
• Duration: 1 second to 240 minutes
• File Size: Up to 10GB
• Frame Rate: 30fps max
• Best For: Social media content, tutorials

Landscape Videos

• Resolution: 1280 x 720 pixels (HD)
• Ratio: 16:9
• Duration: 1 second to 240 minutes
• File Size: Up to 10GB
• Frame Rate: 30fps max
• Best For: Presentations, webinars, longer content

Vertical Videos

• Resolution: 1080 x 1920 pixels
• Ratio: 9:16
• Duration: 1 second to 60 minutes
• File Size: Up to 10GB
• Best For: Mobile-first content, Stories-style videos

Facebook Stories Dimensions

Facebook Stories Size

• Resolution: 1080 x 1920 pixels
• Ratio: 9:16
• Duration: Up to 20 seconds per story
• File Size: 30MB for images, 4GB for videos
• Safe Area: Keep important content within 1080 x 1420 pixels

Stories appear full-screen on mobile devices and are perfect for behind-the-scenes content, quick updates, and interactive elements.

Facebook Stories Best Practices

• Keep text and important elements in the center 75% of the image
• Use high-contrast colors for better mobile visibility
• Test your stories on mobile before publishing
• Include your brand logo but keep it subtle

Facebook Reels Specifications

Facebook Reels compete directly with TikTok and Instagram Reels for short-form video content.

Facebook Reels Size

• Resolution: 1080 x 1920 pixels
• Ratio: 9:16
• Duration: 15-90 seconds
• File Size: 4GB max
• Frame Rate: 30fps
• Audio: Up to 90 seconds

Facebook Page Cover Photo

Cover Photo Dimensions

• Desktop Size: 1200 x 315 pixels
• Mobile Size: 1200 x 675 pixels
• Ratio: 3.81:1 (desktop), 1.78:1 (mobile)
• File Format: JPG, PNG, or GIF
• File Size: Under 100KB for fastest loading

Your cover photo is prime real estate for your brand. It's the first thing visitors see and should communicate your brand value instantly.

Profile Picture Specifications

• Size: 1080 x 1080 pixels (will display at 170 x 170px)
• Minimum: 320 x 320 pixels
• Ratio: 1:1 (square)
• File Format: JPG or PNG
• Safe Area: 155 x 155 pixels (center area always visible)

Facebook Ad Dimensions

Feed Image Ads

• Size: 1200 x 628 pixels
• Ratio: 1.91:1
• Text Overlay: Recommended less than 20% of image
• File Format: JPG or PNG

Feed Video Ads

• Size: 1200 x 628 pixels (landscape) or 1080 x 1080 pixels (square)
• Duration: 1 second to 15 minutes
• Ratio: 16:9 or 1:1
• File Format: MP4, MOV, or GIF

Stories Ads

• Size: 1080 x 1920 pixels
• Ratio: 9:16
• Duration: 1-15 seconds for video
• File Format: JPG, PNG, MP4, or MOV

Carousel Ads

• Size: 1080 x 1080 pixels per card
• Ratio: 1:1
• Cards: 2-10 images or videos
• Text: 25 characters headline, 30 characters description

Facebook Event Cover Photo

Event Cover Dimensions

• Desktop: 1920 x 1080 pixels
• Mobile: 1080 x 1920 pixels
• Ratio: 16:9 (desktop), 9:16 (mobile)
• File Size: Under 100KB recommended
• Safe Area: Keep important text in center 1200 x 600 pixels

Events with custom cover photos get 33% more engagement than those without.

Facebook Group Cover Photo

Group Cover Size

• Size: 1200 x 315 pixels
• Ratio: 3.81:1
• File Format: JPG or PNG
• File Size: Under 100KB
• Mobile Display: Will be cropped to 1200 x 675 pixels

Technical Specifications & Best Practices

Image Quality Guidelines

• Resolution: Always use high-resolution images (minimum 1080px width)
• File Format: JPG for photos, PNG for graphics with text or transparency
• Color Space: sRGB for best web display
• Compression: Balance file size with quality (aim for under 1MB per image)

Text Overlay Rules

• Keep text to minimum on images for better organic reach
• Use high contrast colors for readability
• Test text readability on mobile devices
• Place important text in "safe zones" away from potential cropping

Mobile Optimization

• 98.3% of Facebook users access the platform via mobile
• Images should look great at small sizes
• Test all content on mobile devices before publishing
• Consider thumb-stopping power for feed content

📊 Complete Facebook Size Comparison Table

Mobile vs Desktop: How Sizes Display Differently

Facebook Image Size Troubleshooting

Common Issues and Solutions

Problem: Images appear blurry or pixelated

• Solution: Use minimum 1080px width, save at high quality

Problem: Text gets cut off on mobile

• Solution: Keep important text in center safe zone (75% of image)

Problem: Cover photo looks different on mobile vs desktop

• Solution: Design for mobile-first, test on both platforms

Problem: Images don't fit properly in posts

• Solution: Use recommended aspect ratios, avoid extreme dimensions

Free Facebook Size Tools & Resources

SocialRails Facebook Tools

• Facebook Cover Maker - Create perfect cover photos with templates
• Facebook Post Generator - Generate engaging post content
• Facebook Character Counter - Optimize post length
• Facebook Hashtag Generator - Find trending hashtags

Quick Size Checker

Before posting to Facebook:

1. Check your image dimensions against this guide
2. Verify file size is under limits
3. Test how content appears on mobile
4. Ensure text is readable at small sizes

Facebook Size Optimization Tips

Boost Engagement with Perfect Sizes

1. Use square images for 35% higher engagement rates
2. Optimize for mobile where 98% of users browse
3. Include faces in images for 38% higher Facebook engagement
4. Keep file sizes small for faster loading
5. Test different formats to see what works for your audience
6. Add GIFs to posts for variety using our GIF guide

Content Planning Strategy

• Create templates in your brand colors and fonts
• Batch create content using consistent dimensions
• Prepare multiple versions (square, landscape, portrait)
• Use content scheduling tools to plan posts in advance
• Learn about Facebook posting limits to avoid restrictions

Brand Consistency Across Sizes

• Maintain brand colors and fonts across all formats
• Use consistent logo placement and sizing
• Create templates for different content types
• Document your brand guidelines for team use

2025 Facebook Updates & Changes

Recent Dimension Changes

• Reels now support up to 90 seconds (increased from 60)
• Stories safe area adjusted for new mobile screens
• Cover photo mobile display improved for better visibility
• Video quality enhanced for high-resolution displays

Upcoming Features to Watch

• New ad formats may introduce different size requirements
• Stories may expand to support longer content
• Video specifications continue to improve
• AI-powered image optimization tools

Quick Action Checklist

Before publishing any Facebook content:

✅ Image meets minimum size requirements
✅ File size under platform limits
✅ Text readable on mobile devices
✅ Branding consistent with guidelines
✅ Content optimized for target audience
✅ Alternative text added for accessibility

Conclusion

Getting Facebook post sizes right is crucial for professional-looking content that drives engagement. Bookmark this guide and use our free Facebook tools to create perfectly sized content every time.

Remember: Facebook's algorithm favors high-quality, properly formatted content. Taking time to optimize your image dimensions will improve your organic reach and engagement rates.

❓ Frequently Asked Questions

What is the best size for Facebook posts in 2025?

The best size for Facebook posts is 1200 x 1200 pixels (square format). Square images get 35% higher engagement rates and display consistently across all devices. They take up more space in the feed, making them more eye-catching and effective for driving engagement.

Can I use different aspect ratios for Facebook posts?

Yes, Facebook supports multiple aspect ratios including square (1:1), landscape (1.91:1), and portrait (4:5). However, square images perform best for engagement, while landscape works well for link previews, and portrait is ideal for mobile-first content and product showcases.

What's the maximum file size for Facebook images?

Facebook images can be up to 30MB in size. However, for optimal loading speed and user experience, keep images under 1MB when possible. Large file sizes can slow down page loading, especially for mobile users with slower connections.

Why do my Facebook images look blurry or pixelated?

Blurry images usually result from using low-resolution files or Facebook's compression. Always use high-resolution images with a minimum width of 1080 pixels. Save images at high quality and use the correct aspect ratios to prevent Facebook from heavily compressing your content.

Do Facebook cover photos display the same on mobile and desktop?

No, Facebook cover photos display differently on mobile and desktop. Desktop shows 1200 x 315 pixels while mobile displays 1200 x 675 pixels (cropped version). Design your cover photo mobile-first and ensure important elements are visible in both formats.

Can I use vertical videos on Facebook?

Yes, Facebook supports vertical videos at 1080 x 1920 pixels (9:16 aspect ratio). Vertical videos work well for mobile-first content and Stories-style posts. They can be up to 60 minutes long with a maximum file size of 10GB.

What's the safe area for Facebook Stories?

Facebook Stories safe area is 1080 x 1420 pixels within the full 1080 x 1920 pixel canvas. Keep important text, logos, and call-to-action elements within this safe zone to ensure they're visible across all mobile devices and screen sizes.

How long can Facebook Reels be in 2025?

Facebook Reels can be 15-90 seconds long in 2025, recently increased from the previous 60-second limit. The optimal size is 1080 x 1920 pixels (9:16 aspect ratio) with a maximum file size of 4GB and 30fps frame rate.

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Free Facebook Marketing Tools

Perfect your Facebook content with our free tools:

• Facebook Caption Generator - AI-powered post ideas
• Facebook Engagement Calculator - Track engagement rate
• Facebook Poll Creator - Create interactive polls
• Facebook Profile Picture Generator - Professional profile images
• Facebook Sponsored Post Rate Calculator - Calculate influencer rates
• All Facebook Tools - Complete Facebook marketing toolkit

Related Guides

Master social media image sizes across all platforms:

• Instagram Image Sizes Guide - Complete Instagram dimensions for posts, Stories, and Reels
• TikTok Video Size Guide - Perfect dimensions for TikTok content
• LinkedIn Image Specs - Professional image sizes for LinkedIn
• Social Media Video Sizes - Video dimensions for all major platforms
• YouTube Video Dimensions - Complete YouTube size specifications

Start creating better Facebook content today with the right dimensions and our free tools to maximize your social media success.