Google Business Profile Logo Dimensions
The recommended Google Business Profile logo size is 720 × 720 pixels at a 1:1 square aspect ratio. The logo represents your brand identity and appears across the Knowledge Panel, Google Maps, and Posts as a small thumbnail.
Even though the displayed size is small (~40 × 40 px), uploading at 720 × 720 ensures the logo stays sharp on retina and high-density displays where Google serves a higher-resolution version. Maximum supported is 1080 × 1080 px.
Where the logo displays
| Placement | Display Size | Notes |
|---|---|---|
| Knowledge Panel header | ~40 × 40 px | Most visible placement |
| Google Maps result card | ~40 × 40 px | Mobile and desktop |
| Google Posts | ~32 × 32 px | Author thumbnail |
| Q&A responses | ~32 × 32 px | When owner answers questions |
| Photos tab (full view) | 720 × 720 px (full) | When users browse photos |
Logo vs. Profile Photo, They're Different
Google Business Profile has two square brand assets, and they serve distinct purposes:
| Asset | Purpose | Best Type |
|---|---|---|
| Logo | Brand identity (on Knowledge Panel) | Graphic mark / wordmark, transparent PNG |
| Profile photo | Business face / hero image | Storefront, team, product photo, JPG |
| Cover photo | Wide hero (16:9, separate spec) | On-site photography |
Transparent PNG for Logos
Logos with non-rectangular shapes (mascots, graphic marks, asymmetric wordmarks) should be uploaded as transparent PNG. Google displays logos on a white background, transparency lets the logo blend cleanly without a visible square frame.
For logos that are designed as a solid square (with their own integrated background), JPG works equally well and the file is smaller. Choose based on the logo design, not a blanket rule.
Transparent PNG checklist
- Use PNG-24 with full alpha (8-bit transparency) for smooth edges
- Or PNG-8 with binary transparency if the logo is solid colors only, much smaller file
- Test on white background, that's where Google displays it
- Avoid drop shadows that look right on dark backgrounds, they may look heavy on white
- Strip metadata to reduce file size (typically saves 10–30 KB)
File Format & Size Specifications
- File format: PNG (preferred, supports transparency) or JPG
- Max file size: 5 MB
- Recommended file size: under 200 KB
- Min file size: 10 KB
- Min resolution: 250 × 250 px (don't go this low, pixelation visible)
- Max resolution: 1080 × 1080 px
- Color mode: sRGB
Tips for a Crisp GBP Logo
- Upload at 720 × 720 minimum, ideally 1080 × 1080 for retina sharpness
- Use transparent PNG for non-rectangular logos
- Test legibility at 40 × 40 px, that's the actual display size most users see
- Keep the logo simple, fine details disappear at 40 px
- Use a contrasting design that reads on white background
- Strip metadata to keep file under 200 KB
- Need to convert your logo to 1:1? Use our Photo Resizer, square presets ready.
Frequently Asked Questions
What is the Google Business Profile logo size?
Google Business Profile logo size is 720 × 720 pixels at a 1:1 square aspect ratio. Upload as transparent PNG when possible, Google displays the logo on a white background, and PNG with transparency keeps edges sharp.
What is the difference between the GBP logo and profile photo?
The logo represents your brand identity (typically a graphic mark or wordmark on transparent background). The profile photo represents your business face, a hero image like a storefront photo. Both are 720 × 720 px square, but they appear in different placements on the Knowledge Panel.
Should I use a transparent PNG for the GBP logo?
Yes, for logos with non-rectangular shapes or graphic marks, transparent PNG keeps the edges crisp on Google's white background. For logos that are designed as a solid square (with an integrated background), JPG works equally well and the file size is smaller.
Where does the GBP logo appear?
The logo appears as a small thumbnail (~40 × 40 px) on the Knowledge Panel, in Google Maps results, and in some search snippets. It also appears on Google Posts and as a profile thumbnail when your business answers questions in Q&A. Test legibility at 40 px, most users will only see the small version.
Why does my GBP logo look pixelated?
Pixelation usually means uploading below 720 × 720 px. Google upscales smaller logos with quality loss. Re-upload at 720 × 720 (or up to 1080 × 1080), the logo will display at 40 px but Google uses the higher-res version for retina screens.
Can I use my logo as the cover photo?
Technically yes, but Google strongly deprioritizes logo-only cover photos in favor of real on-site photography. Use the logo for the logo slot specifically (720 × 720) and use a real photo at 1080 × 608 for the cover.
What is the maximum file size for a GBP logo?
Google accepts logos up to 5 MB, but logos rarely need to be that large. PNG-24 with transparency typically lands at 50–150 KB for a clean logo. PNG-8 with palette colors can drop that to 10–30 KB without visible quality loss.
How do I make my logo display sharply on retina screens?
Upload at the maximum 1080 × 1080 px even though the display size is only 40 × 40. Google serves the higher-resolution version on retina (2x and 3x) screens, where the displayed pixel density is effectively 80 × 80 or 120 × 120. Upload at 1080 to cover all retina variants.